Tags » Social Media Analytics

The Future of Social Listening

It was a sunny Wednesday morning when I had the privilege of attending a BrandWatch conference at Kensington Roof Gardens. Although I sadly cannot share the beautiful weather or the setting, I can summarise some of the key points. 406 more words

External View

Social Media Analytics Industry Overview, Size, Share, Trends, Analysis and Forecast to 2025

The Insight Partners added new research report “Social Media Analytics Market to 2025 – Global Analysis and Forecast by Type, Application and Vertical” to its database. 596 more words

Why Social Media Analytics is Important

In a fast-evolving digital world, it has become imperative for any business to build liaison with the public via social media. At the same time, it is important for marketers and businesses to know just how successful social media presence is for the organization concerned. 437 more words


Social Media Marketing Management

A buzz word in the digital domain for a number of years now, social media marketing has really become a proven commodity. From big brands like Oreo (The Daily Dunks campaign) and Starbucks (their utilization of Instagram), to start-ups like Zomato, social media has shown how unique content and thorough planning can build a loyal fan base for a brand, ultimately deriving a good rate of ROI. 350 more words

Digital Intelligence

3 technologies law enforcement will need this year

By Tom O’Keefe, consultant

Law enforcement agencies are facing a myriad of challenges today, and they’ll be looking toward new technologies like artificial intelligence to help meet mission needs. 499 more words

Market Intelligence

The Challenges of Building My Personal Brand 

“Choose a job you love and you will never have to work a day of your life.” — Confucius

For the past 4 years, I have been very passionate about developing my personal brand on social media. 322 more words

Social Media

Top 5 Social Media Listening Tools to Aid your Online Reputation Management

In the digital era, you cannot run your business successfully in isolation from the online market. You need to have an online presence and manage it well to win more consumers. 785 more words

Digital Intelligence