Tags » Social Media Analytics

The Outlook of Market Research in 2017

In the world of market research, new approaches and strategies are being developed rapidly. One of the ways we like to stay smart on industry trends is by reviewing the GreenBook Research Industry Trends (GRIT) Report. 615 more words

Online Surveys

Weekly, Monthly Quarterly Re-balance

As we move into a new year Social Market Analytics (SMA) has acquired five years of out-of-sample data.  This real history has enabled us to build signals for longer holding periods.   259 more words

Monthly Marketing Insight Newsletter

Monthly newsletter sent to University Housing & Dining Services staff with web and social media analytics. This was originally created as a PDF and delivered by email, and then later changed to an HTML email sent through Mailchimp.


Demonetisation twitter analysis: sentimental plot

This post is continuation of my previous post: Demonetisation twitter analysis: Word Cloud.

Frequency of words

Following code look up the frequency of the terms “demonetisation” and “modi” in the terms. 393 more words


Demonetisation twitter analysis: Word Cloud

I was curious about text mining and I started off doing sentimental analysis on Hillary Clinton’s and Donald Trump’s tweets during the US Presidential elections. Later, I did sentimental analysis after cyclone Vardah that hit Chennai. 756 more words


Liberal Tears, #FakeNews, and Finding Meaning on Post-Election Social Media

This will be my final blog of the year and I did not have to go far in thinking how I should conclude this year. Nothing has quite permeated 2016 like the election of Donald Trump as our President of the United States. 955 more words

Macro Social Work

5 ways, web and social media analytics boosts digital marketing success

5 ways, web and social media analytics boosts digital marketing success

Analytics today goes well beyond website hits and traffic. Today, social media and website analytics helps professional digital marketers do so much more with their campaigns.

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Ananth V