Tags » Social Media Analytics

SAS Data Analytics

Reading Time: 3 min

Level: Advanced

What is SAS Data Analytics? It is a tool that allows marketers to analyse big data and get what it represents. 255 more words

Social Media

How Social Media Efforts Affect Your Goals: The Proof

How do you link social media marketing efforts against KPI’s such as profit and growth in revenue? Here are ways that you can use to prove that your social media efforts affect your goals. 271 more words

Content Marketing

Social Media Competitor Analysis At No Cost

If you work in a small but fast growing agency, you have probably experienced the ‘joy’ of tight deadlines and low budget. Nevertheless, if you want to prove yourself as a good specialist some creativity and technical skills could worth its weight in gold. 395 more words


Our Two Cents on Sentiment Analysis

This week, we do something a little bit different and provide our perspective on sentiment analysis. This includes, what sentiment analysis is, why it’s used, how it’s conducted and factors influencing the accuracy in sentiment analysis. 964 more words


Using Social Media for Researching Trends

Social Media user generated content from brands and businesses is a remarkable research resource for marketers and advertisers.  This data is constructive for marketers seeking information relative to consumer trends and subsequently attain successful online audience engagement. 178 more words

Content Marketing

Boosted Posts or Promoted Posts on Facebook?

Comprehending the differences and similarities between boosted posts and promoted posts will allow you to make better and more informed decisions relative to your budget. This will also help you to choose which is right for you. 332 more words

Content Marketing

Types of Social Media Analytics and Tools

Tip: This post is a part of a series of blog posts, which focuses on social media analytics and marketing. To view the other blog posts that provide background knowledge on how the traditional marketing landscape has changed and why companies use social media analytics please refer to previous posts below: 479 more words