It’s no secret that forward looking organisations are using social media analytics to gain an unprecedented, real-time insight into their customers preferences and behaviours. Any communication between a customer and organisation, if carried out through social media, is public for the world to see; unlike traditional communications such as emails and call centres. 1,029 more words
Tags » Social Media Analytics
Social Media Analysis has been gaining popularity for some time now. Every company invests loads of money investing in publicity, advertising, campaigns, etc. But, there is no definite way of suggesting the ROI for this investment except the indication of growth in number of satisfied customers. 1,657 more words
There are a lot of ways to measure success in marketing. When it comes to social media, the sheer volume of numbers and figures to process can be overwhelming. 545 more words
Before we ‘digital get down’ (haha inside NSYNC joke) let me start by saying that this blog is not endorsed, or written by NSYNC. It’s written by a tragic, 90s-loving, social media fanatic. 661 more words
“Are you tracking your social media marketing results?
Do you know where to find metrics to help you improve?
Tracking social activity helps you attract a higher-quality following, communicate more effectively and provide content that resonates with your audience. 36 more words