Tags » Social Media Analytics

Embracing Social Media Analytics for a Digital Enterprise

Thanks to the digital revolution, enterprises are using technology as the competitive advantage in their internal and external operations. In search for new markets and to attract new generation of consumers, marketers have also adopted digital marketing campaigns to promote the products. 870 more words


Organic lead generation on LinkedIn in 3 steps

1. Post on your Timeline

  • Post relevant and engaging content with regular frequency.
  • Optimise your posts by including a link to your website.
How to define relevant content? 482 more words
Social Engagement

A Social Media Manager's Bookshelf: What's On My Daily Reading List?

In several of my blog posts, I have talked about the importance of using research to identify industry trends and marketing insights for your brand’s social media marketing efforts. 412 more words

Social Media

Money, People, Time & Technology

Each time we decide to achieve a new project in business, it requires resources. Here at Accubase, we define resources as Money, People, Time and Technology (MPTT). 584 more words

Advertising Agency

SAS Data Analytics

Reading Time: 3 min

Level: Advanced

What is SAS Data Analytics? It is a tool that allows marketers to analyse big data and get what it represents. 255 more words

Social Media

How Social Media Efforts Affect Your Goals: The Proof

How do you link social media marketing efforts against KPI’s such as profit and growth in revenue? Here are ways that you can use to prove that your social media efforts affect your goals. 271 more words

Social Media Marketing

Social Media Competitor Analysis At No Cost

If you work in a small but fast growing agency, you have probably experienced the ‘joy’ of tight deadlines and low budget. Nevertheless, if you want to prove yourself as a good specialist some creativity and technical skills could worth its weight in gold. 395 more words

Social Engagement