Tags » Social Media Analytics

The Heat is On...

XYZ Heating and Air is a new player in a highly competitive

services industry. Brand differentiation is crucial to attract new business. Brand credibility is a huge factor in selecting a service professional, so becoming established as a trusted, reliable, and honest HVAC provider is absolutely essential for success. 1,372 more words


Top social media measurement tools

It seems that for every social web platform out there for your business or brand to connect with your clients or consumers, there are twice as many analytics tools to measure your success. 650 more words

Social Media

Tools of the Trade

You might think, “It’s enough that my company is using social media. Do I really need to get into measurement and analytics too?” The answer is a resounding yes. 481 more words

It's a Numbers Game

This week we took a deeper dive into social media analytic tools. For companies that are just getting their feet wet with social media, using free tools to justify your program is a great way to get started. 572 more words


Research Matters

An Evidence Based approach using research and insights is crucial to the success and effectiveness of any public relations or communications campaign. Without doing research, you cannot know who your main publics and target audiences are, what messages will potentially resonate with them the best, or be able to measure the results of the campaign in an effective way. 362 more words

Public Relations