Tags » Social Media Analytics

How to Develop Your Social Media Strategy

I’ve seen it a lot: brands and businesses on social media simply posting their own content without any knowledge of when and what they should post and who they’re posting for. 690 more words

Content Marketing

Klear, Formerly Called Twtrland, Gets $1.5M To Grow Its Social Media Analytics Platform

Twtrland, which wants to make comprehensive social media analytics easy to understand, has raised $1.5 million in new funding from Altair, GIG, and TMT. It is also rebranding as… 367 more words


Most businesses forget the first word of "social media"

In case you don’t read left to right, I’ll outline it for you: the first word of “social media” is, in fact, social.

I’ve heard people describe social media as “in an awkward adolescence,” and that’s generally pretty true. 539 more words

Fundamental Explainers

Why personalization is a balancing act

Recently, I posted a picture of my bare feet on Instagram #withoutshoes for a great cause – a campaign by Toms to give away a million pairs of shoes to children in need. 433 more words

Big Data & Analytics

Twitter Monitoring Apps with MeteorJS Building from Scratch

My recent years of interests and works were all about social media monitoring. We had built an enterprise grade version, Croakun based on python/django, tracking facebook, twitter, instagram, youtube, blogs, forums, … and presented in interactive dashboard for decision making. 3,443 more words

Game, set, match data / Jeu, Set et Match … de données


Spring is in the air, flowers are blooming, birds are singing, trees are blossoming and many of us are returning to our favorite outdoor pursuits. 1,975 more words

Big Data & Analytics

Time to revisit the ol' "social media doesn't impact the bottom line" discussion

At most organizations, people eventually spend less time — and care less about — things that aren’t directly tied to “making money” or “hitting targets.” A major example of this is  433 more words

Fundamental Explainers