Tags » Social Media Analytics

Would you have married your spouse if you only knew his or her address?

Marketers claim to know their customers because they have captured demographic and historical transaction information about them but would you have married your spouse based on age, height, address and the fact that they bought shoes once?   499 more words

Marketing Analytics

My Blog Analytics

When I first started this blog back in September I had few expectations for the success of it, but as I have progressed over these 3 months I have grown to love how my blog has grown. 555 more words

Crawling Data Twitter dengan R

Pada postingan sebelumnya, saya telah sedikit berbagi tentang social media analytics dan sempat menyinggung sumber data yang digunakan dalam social media analytics diantaranya sosial media, news portal, blog dll. 698 more words

Social Media Analytics

How to plan the BEST office party!

So, it is that time of year again….the holiday season from Thanksgiving (in the US), to Chanukah, Christmas, Festivus and New Years.  It is during this season when many companies decide to throw an office party.   83 more words

Social Media

Social Media Analysis

Media sosial dewasa ini menjadi bagian tak terpisahkan dalam kehidupan sehari-hari bagi hampir semua orang, tak terkecuali di Indonesia. Dalam sebuah laporan tentang perkembangan dunia digital di tahun 2016 yang dirilis oleh wearesocial.com, disebutkan bahwa pemakai sosial media secara global mencapai 2.3 milliar orang atau 31% dari total populasi dunia, angka tersebut tumbuh +10% atau mencapai +219 juta pengguna selama 2015 . 575 more words

Social Media Analytics

SMA Signals for Monthly & Quarterly Holding Periods

Since our founding in 2012 we have been acquiring out-of-sample history to use in development of factor models.  We now have five years of history, with this history we can create statistically significant signals with monthly and quarterly holding periods. 616 more words

Finding a happy median with social sentiment data

The trouble with people is that we’re an emotional species. When we’re happy, the world is all sunshine and rainbows. When we’re unhappy with something, that thing is the devil’s spawn and must be obliterated from the earth. 582 more words

Social Media