Tags » Social Media Analytics

Marketers say Facebook video metrics scandal is overblown

“The issue is being hugely overblown. Marketers do not care about it, and it has zero impact on spend.” That’s the response of Jason Stein, founder and CEO of 250-employee social marketing agency… 1,130 more words


14 tips: How-to boost engagement with awesome content marketing

14 tips: How-to boost engagement with awesome content marketing

Did you know, more than 35- 40% of visitors across majority of the sites leave the website spending less than 30 seconds on the page?

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Ananth V

The ROI Catch-22

I always look forward to Kevin Shively and Lucy Hitz’s annual report “The State of Social Marketing” by Simply Measured. In it, they point out that the act of requesting additional resources for social media management is often cloaked in an ROI discussion with the boss. 262 more words

Social Media

Steps to reach the top in Social Media Marketing

The most important Social Media Marketing Trends Dominating Today

The trends to rank or reach the top in Social Media Marketing

Social media is a crowded world already—there are many users with social profiles, and they all follow hundreds to thousands of different accounts. 226 more words


Embracing Social Media Analytics for a Digital Enterprise

Thanks to the digital revolution, enterprises are using technology as the competitive advantage in their internal and external operations. In search for new markets and to attract new generation of consumers, marketers have also adopted digital marketing campaigns to promote the products. 870 more words