Tags » Social Media Analytics

Getting Started With Social Media Analytics

It’s no secret that forward looking organisations are using social media analytics to gain an unprecedented, real-time insight into their customers preferences and behaviours. Any communication between a customer and organisation, if carried out through social media, is public for the world to see; unlike traditional communications such as emails and call centres. 1,029 more words

Watson Analytics

Up Close and Personal with Analytics

Last Wednesday, Laura and I were part of a panel on Marketing Through Social Media with SMPS DC – and it was awesome! We spent a decent amount of time talking about analytics, enough that I wanted to share the insight for those who weren’t there. 698 more words

Social Media

Playing with Twitter Feed using R

Social Media Analysis has been gaining popularity for some time now. Every company invests loads of money investing in publicity, advertising, campaigns, etc. But, there is no definite way of suggesting the ROI for this investment except the indication of growth in number of satisfied customers. 1,657 more words


4 Easy Tips to Help Your Business Succeed on Social Media

by Gail Oliver, Online Small Business Consultant

Social media is all about interaction. So, if you are a business on social media here are four easy ways to make sure you are maximizing your presence there and reaching more customers: 462 more words


Social Media Analytics 101: Stats You Should Watch

There are a lot of ways to measure success in marketing. When it comes to social media, the sheer volume of numbers and figures to process can be overwhelming. 545 more words

Social Media

The 4 things NSYNC can teach you about the basics of Facebook analytics

Before we ‘digital get down’ (haha inside NSYNC joke) let me start by saying that this blog is not endorsed, or written by NSYNC. It’s written by a tragic, 90s-loving, social media fanatic. 661 more words

Social Media

7 Ways to Track Your Social Media Marketing Activities

“Are you tracking your social media marketing results?

Do you know where to find metrics to help you improve?

Tracking social activity helps you attract a higher-quality following, communicate more effectively and provide content that resonates with your audience. 36 more words

Social Media, SMO