Tags » Social Media Analytics

Significant tools for Social Media Analysis Measure


I write this considering that every digital marketer started somewhere. When I was starting, someone advised me to check on the following tools. I got something to guide my fellows too. 643 more words

Social Media Marketing

BlackBerry vs. Web Analytics… The Epic Battle

This week I want to focus on examining some social media analytical tools that are popular on the web. As an example, I’ll use the… 838 more words

Five Marketing Trends for 2020

Predicting the future often results in laughable content years later.  No matter how hard we try and how much research we put into it, things rarely, if ever, turn out how we think they will. 1,208 more words


Start taking responsibility for your own analytics

From here:

“Can you imagine a CFO going to the CEO and saying, ‘I don’t really know how to read a balance sheet, but I have someone on my team who is really good at it.’ We would laugh that person out of the room,” Zettelmeyer says.

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Fundamental Explainers

Mining Twitter and estimating NPSs

Net promoter score is a common measure of customer satisfaction that uses the results of a survey where participants are typically asked how likely they are to recommend a certain brand/company on a 0 to 10 scale (and why they have given the score and what could improve it, but we won’t concentrate on the verbatim). 1,047 more words

Social Media Analytics

Closing time

With this semester coming to a close, I’m grateful to say that it was a good one. Taking a social media class has really helped me with find some things that I am passionate about. 425 more words

Social Media

How are analytics bringing financial institutions closer to customers?

If customer centricity is the question, analytics is the answer for financial institutions.

The financial services industry has entered a new era. Financial institutions (FIs) are transforming from a simple, transaction-focused banking model to an advanced, data-based approach. 543 more words

Big Data & Analytics