1. Make Use of Free Social Media Listening/Monitoring Tools
You’ve probably heard this before, and you’ll most likely hear it again, but your online reputation can make or break your brand. 981 more words
As a marketer, I love the word “engagement.”
Just as in marriage, engagement in marketing involves deep, sincere interest and commitment.
Deep, sincere interest and commitment lead the potential or current customer to commit to making a purchase and better yet, being a brand advocate. 805 more words
Facebook’s at it again. The social behemoth has tweaked its News Feed algorithm to focus on time spent looking at a post — regardless of engagement. 362 more words