So many businesses in this day and age understand the importance of using social media to grow their brand. But when it comes to the nonprofit world, the numbers are much less impressive. 242 more words
Tags » Social Media Engagement
Social media has been a thing for over a decade, so why are we still bullshitting ourselves (and our clients) about engagement metrics?
The simple answer is that we’re either using metrics to justify the time/effort/budget we’re throwing at social or we’re being lazy. 600 more words