Tags » Social Media Engagement

Crowd-Powered Collaboration

Writing a blog, an article, or a column is a waste of time if you can’t maintain your reader’s attention. I have always based my efforts on this premise. 507 more words

What is good engagement?

Social media has been a thing for over a decade, so why are we still bullshitting ourselves (and our clients) about engagement metrics?

The simple answer is that we’re either using metrics to justify the time/effort/budget we’re throwing at social or we’re being lazy. 600 more words


Get Closer to YouTube Audiences

YouTube, the most popular video streaming website has now become a means for promoting online businesses as well. The following article explains some strategies for the same. 436 more words

SMO Services In India

Give GIFs a Chance: GIFs and Museums Who Love Them

In this blog, I explore the weird, wonderful world of museums and GIFs and contemplate their future together.

Recently the United States National Archives began what may be an emerging trend in the evolution of digital technology use in museums: they launched their very own… 713 more words

Digital Museums

Is Your Business Dead Because Of Facebook?

Facebook is such a cool social media platform for personal and business. Because it’s so interactive (and many people take advantage of this), when you don’t post for a while, people can post to your wall or message you if you go “dark.” (no posts for an unusual period of time) If you’re a business owner and post consistently, when you go “dark,” people don’t know if you’re still in business. 187 more words