Writing a blog, an article, or a column is a waste of time if you can’t maintain your reader’s attention. I have always based my efforts on this premise. 507 more words
Tags » Social Media Engagement
Social media has been a thing for over a decade, so why are we still bullshitting ourselves (and our clients) about engagement metrics?
The simple answer is that we’re either using metrics to justify the time/effort/budget we’re throwing at social or we’re being lazy. 600 more words
Facebook is such a cool social media platform for personal and business. Because it’s so interactive (and many people take advantage of this), when you don’t post for a while, people can post to your wall or message you if you go “dark.” (no posts for an unusual period of time) If you’re a business owner and post consistently, when you go “dark,” people don’t know if you’re still in business. 187 more words