Tags » Social Media Engagement

Brand Image: Defining Your Brand Personality (Part 2)

Last post, we started to explore the dramatic impact consumer perceptions about your brand can have on purchasing decisions.

To recap, your brand personality or brand image refers to the way consumers view your brand. 351 more words

Tapping into Twitter

The Good Sports reporter committed three days to tweet on various sporting events in efforts to test our ability to raise awareness and drive traffic to coverage of certain sports events. 224 more words


Delivering Good Karma with Content Videos for the Oxfam Online Shop

Agency Y&R looked to us to support Oxfam in their efforts to raise awareness of and engagement with their online shop. A well-established international development and social justice charity, Oxfam have also been a stalwart of bargain hunters and vintage lovers for generations with their first shop opening in 1948 and setting the trend in 2007 as the first UK charity to have their own bespoke online shop. 253 more words


Bringing Byron Hamburger’s 10th birthday celebrations to social media

To mark an exciting 10th birthday for Byron Burgers, we were tasked with creating and delivering an original social media content style which enables Byron… 227 more words


Disruptive Technology: What is it?

Disruptive Technology

Have you ever had an epiphany come to mind? Some would call it an ‘Ah Ha!’ moment. My moment came to me today as I was reading an article written by Margaret Rouse on WhatIs.com called Disruptive Technology. 431 more words


Social Media Is A Contact Sport!

Social media marketing serves all who use the platform correctly. To market your organization effectively on social media, you must avoid the largest pitfall : self-promotion. 207 more words

Audience Building

So Social

From college classes to graduate level classes to branching out on my own and finding third party courses, I consider myself to have a pretty extensive knowledge of social media and how it works. 471 more words