Tags » Social Proof

Give your audience someone to follow.

Whether we like to admit it or not the majority of us have a tendency to follow the crowd. If everyone else is doing something then we are inclined to do that same thing. 866 more words


Social Media Influencers & Social Proof

During my initial research, I came across a useful area of study, being the social psychology theory of ‘Social Proof’, which according to Ed Halen… 193 more words

Social Media

Any Kronos Spiceheads out there?

After I wrote “Astroturfing” means fake reviews, our sales rep (sadly, she’s moved on, but our new SpiceRep seems like a good and competent guy) wrote: 158 more words

INNOVATION & Charts on Accelerating Diffusion of Innovation & Maloney’s 16% Rule

Commentary by Dr. Whitesel:  “The following charts describe the ‘Innovation Adoption Curve’ developed by Everett Rogers in his book on diffusion of innovations titled, Diffusion of Innovations… 111 more words


Hound Dogs and Copy Cats

A review of Copy Copy Copy, by Mark Earls

On the way home last month from the IIEX conference in Atlanta – the last time I saw Mark Earls, as it happens – I was sat a few seats along from a well-preserved man with a perfectly-formed quiff, wearing a tight white Fred Perry shirt. 870 more words

Behavioural Economics

Undefined People Like This: Facebook Social Proof Goof

I’m a big fan of RVs, so I was checking out Roadtrek’s Facebook page. Roadtrek is a Canadian company that makes Class B camper van motorhomes. 243 more words


Beauty is in the eye of the beholder

Or more specifically in the eyes of your peers,

Research presented to the Royal Society this week showed that when all your friends prefer blondes, then it’s more likely that you will too. 126 more words