Tags » Social Proof

Why Customer Success is Marketing’s New Best Friend (or Should Be)

Marketing and Customer Success are like two people in a canoe. Ideally, you’re both trying to get to the same place (a successful business with happy customers). 514 more words

Anne Janzer

Testimonials: The Right Way and the Wrong Way

Nothing supercharges lead generation and sales quite like social proof. One study published in the Wall Street Journal noted that social proof was more influential in changing behavior than the prospect of saving money. 637 more words

Social Psychology

The Awesome Power of Social Proof

Psychologists know that it is basic human instinct for human beings to seek validation for their decisions from the groups they identify with. So if you are a professional basketball player, and your trainer wants you to try a new diet or exercise routine, the first thing you will probably ask is, … 152 more words

Sales Tips

Social skills, joining groups, Social proof.

I realize it takes a certain amount of guts to go up to a group of people and insert yourself into their conversation. You may worry it comes off as desperate… 1,794 more words


Decision Making: Stats to Help You Understand Why

I both adore and despise psychology. I have this insatiable need to understand why, even though I then find myself questioning, is that really true since statistics are so subjective. 37 more words

Infographic Of The Day

Social Proof Gone Wrong

I just got done weeding out my Twitter account after drowning in Twitter parties, and it got me thinking about the other side of social proof. 358 more words