Tags » Software As A Service

The Rise of Intent-Based B2B Marketing

Earlier today, 6Sense announced a $20MM round of funding led by Bain Capital Ventures.  This is the story of why we invested.

When was the last time you went to a restaurant without checking Yelp (founded 2004)? 457 more words


Briefing Note: VI’s VirtualWisdom4 shows you how to Manage your Open Systems Performance

Virtual Instruments provides active system monitoring and management solutions that generate a significant amount of data to improve SAN efficiency and performance. But users need more than an abundance of information to effectively manage their environments. 850 more words


Too Small for Product Lifecycle Management? Look to the Cloud

When you’re a small company juggling customers, projects, and partners, it’s easy to put off driving operational improvement. With revisions and deadlines looming, there’s never a good day to step back, organize file folders, or even ask, “Are my naming conventions working?” and “Will I be able to find this version of this model if the client comes back in a year and wants a revision?” 404 more words

PTC Creo

Forrester Predicts e-Commerce Software Sales to Double

In a new study, Forrester Research predicts spending on e-commerce software to double by 2019. The researchers believe the $1.204 billion large retailers spent on software in 2014 will grow to $2.090 billion over the next five years. 504 more words


How A Digital Subscription Model Differs From A Physical One

One of the most common misconceptions about digital subscription businesses is that their models are very similar to those of physical subscription business. While there are many similarities, there are also significant differences. 617 more words

Subscription Billing

Cloud in the Telecommunications sector presents huge opportunities and great risks for vendors.

by Emma de Heveningham @emmadehev

With the adoption of cloud in the telecommunications sector, vendors have a tremendous opportunity to forge partnerships with Operators but face fierce competition to be heard and, once they have a deal, to see a return on the time and money they’ve invested. 366 more words


Analyst Blog: Why Cloud File Sync and Share is not Backup

In a recent briefing note we discussed the need for backing up cloud-based productivity applications, also called Software-as-a-Service (SaaS), such as GoogleDocs, Office365 or SalesForce.com. People often assume that because these services are storing their data in the cloud, that data’s protected, as if it was backed up. 710 more words