Tags » Software Sales

Another Interview

Well it’s going on 5 months now with out any work. However I finally got an e-mail from a second company, also in Waterloo for a phone interview, it’s for a sales type role.   117 more words


Assess Your Marketing Effectiveness for 2016

Marketing should never be static – there’s a reason I always emphasize the circular, iterative nature of my 7-step marketing strategy process.

A strong marketing program must always start with a careful analysis of your target customer niche, their problems and pain points, and other solutions in the marketplace.  68 more words

Software Marketing

Q&A - Are There Sales Jobs In I.T. ?

Are there jobs in I.T. that don’t involve the technical aspect but selling products/services to companies? I answer this great question in this video.
Click here asap: … 28 more words

Information Technology

Developing a Software Package - Sometimes the Nightmare Ends

I’ve posted two articles on what you need to think about if you’ve decided to develop a business software package. You might have a fantastically good idea, but developing, marketing, selling and supporting a package isn’t as easy as you might suppose.  843 more words

Features vs. Benefits - Which one sells?

When marketing or selling a product, it is important to know the difference between your product’s features and benefits and how they are perceived by potential customers. 461 more words


Getting Ready for a Refreshing New Look at Human Capital Management

By Josh Davis

The new user interface (UI) of tomorrow is coming to the industry’s leading human capital management platform that has a single database across all applications… 720 more words


5 Top Challenges When Marketing B2B Software

What’s so different about marketing business-to-business (B2B) anyway?

I’ve spent most of my career in marketing of business software and services, so I get asked this question a lot.   373 more words

Software Marketing