Tags » Sole Trader

How to Win New Customers for Your Small Business Using Google AdWords

Customers, both current and future, are using Google everyday for one reason or another. It’s synonymous with the internet now and, due to it’s popularity, has a hefty part to play in the accessibility of your website. 804 more words

50 invoices

In March 2015 I started working as a freelancer. Today I sent off my 50th invoice. I felt like it was important to mark the occassion. 70 more words

Everyday Practices

7 Reasons Why Your Small Business Should Use Twitter

Long since has social media been exclusively for Justin Bieber fans and internet trolls. Although, like blogging, the business community belatedly warmed to it’s utility in generating brand awareness and driving sales – the likes of Twitter, Facebook and Instagram are now (and have been for some time) a staple for companies worldwide, and rightly so – with over 420 million people using Twitter in 2017, it’s a party you don’t want to miss. 689 more words

Why Trade Businesses Shouldn't Rely Solely On Word Of Mouth

Despite being human kind’s chief marketing tool for the past 100,000 years, word of mouth doesn’t quite cut it anymore as a sole strategy. It makes sense that up until recently-ish, smaller communities and less saturated industries lent better toward word of mouth as a means of spreading the word about your business. 702 more words

DIFM

How To Use Google To Attract Customers To Your Website

So you’ve got your shiny new website up and running. It looks great. The content is pure gold. But you don’t seem to be setting the internet on fire just yet? 730 more words

DIFM

How to Start Your Business: Registering & Trademarking

Starting a business can be daunting and confusing.  This blog post will explain how to register your business (if you need to; more on that in a bit….) and trademark your business name/logo to stop others from copying it or using it. 383 more words

Why a Website is a Good Long-Term Investment

As investments go, spending the time and money to research, design and build a great business website has probably never been more important. While some 50% of small businesses still focus their efforts offline, only in the physical world, pursuing traditional means to promote themselves and win new customers, this is a risky strategy to take in an age when customers are spending more and more of their time online. 832 more words