Whew! 2015 was the hottest year on record. And things really heated up as well for all of us here at Stephen Arnold Music with new, exciting musical branding projects for some top corporations, news and sports networks and live attractions. 714 more words
Tags » Sonic Branding
Joel Bekerman Founder and lead composer of man-made-music, in a interview with Ray Baird of BrandingBusiness defines “Sonic Branding” as the strategic use of music and sound to build brands. 406 more words
How to Add Sonic Branding to Your Business: What is Sonic Branding?
Audrey Arbeeny defines sonic branding as “The strategic development of a brand’s attributes through sound and its deployment across a multitude of touchpoints to create a seamless, cohesive and authentic sonic presence.” 119 more words