Joel Bekerman Founder and lead composer of man-made-music, in a interview with Ray Baird of BrandingBusiness defines “Sonic Branding” as the strategic use of music and sound to build brands. 406 more words
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How to Add Sonic Branding to Your Business: What is Sonic Branding?
Audrey Arbeeny defines sonic branding as “The strategic development of a brand’s attributes through sound and its deployment across a multitude of touchpoints to create a seamless, cohesive and authentic sonic presence.” 119 more words