Tags » Sonic Branding

Adding Sound Design To My Bike Light

Noah Sniderman
500439506
RTA 907
Lori Beckstead
November 29th, 2016

After a series of frustrating experiences with Mountain Equipment Co-Op’s defect ridden store-brand bike lights, I recently splurged on something nicer. 392 more words

RTA 907

TTBAB Number 5: CONNECT ON AN EMOTIONAL LEVEL

Music is one of the most immediate and powerful means of connecting with an audience. Marketing is as much about the emotional as it is the rational. 97 more words

General

TTBAB Number 4: ATTRACT A YOUNGER AUDIENCE

Music is one of the most recognised passion points for generation X and Y. It is also the most talked-about subject on social media. The challenge is how to insert your brand into these conversations in relevant and interesting ways. 97 more words

General

TTBAB Number 3: STAND OUT FROM YOUR COMPETITORS

It’s a noisy world out there, so use music to give your brand a distinctive edge.

Treating the sound of your brand as carefully as you do its tone of voice and visual identity, is key. 104 more words

Sonic Branding

TTBAB Number 1: CREATE MORE BRANDED MOMENTS

Sound is everywhere.

Go beyond how you look and feel and begin to harness its power. Make sure you use every opportunity for music and sound to reinforce your brand and its personality. 85 more words

General

COMING SOON: THE TTBAB (TOP 10 BENEFITS OF AUDIO BRANDING).

Its been a while but we’re back and this year rather than reviewing the annual “I’ve got a bigger budget than you” Christmas ad releases I have instead decided to give you some guest content. 30 more words

General

Music and Consumer Behavior

Photo: palmgolfclubmarrakech.com


You sit at a fancy restaurant and slowly savor each bite of a gourmet meal while drinking a bottle of wine as some smooth jazz music plays in the background. 1,090 more words

#music Genres