What does your brand SOUND like?
When most people are asked to think of memorable brands, they ‘see’ the logo, the colours, images and even think of the slogans that are associated with them. 507 more words
When it comes to audio branding there isn’t much that Coke has not excelled at. From its multicultural anthem about buying the world some fizzy pop through its omnipotent open happiness, the vegetable flavoured soda pop has long understood the power of music to sell. 168 more words
Brands are everywhere.
With the advent of transmedia, the battle for consumer attention is more than a fight for recognition and recall. Engagement has become the new parlance of brand design, driven by research demonstrating that successful consumer engagement doesn’t just change the way people think and feel: it shapes their behavior and changes the way they buy. 741 more words
The Leaders in Sonic Branding Have Momentum Heading into 2015 with Diversifying Portfolio, Plus Successful Launch of Sam2 Media Artists
DALLAS – January 20, 2015: Stephen Arnold Music ( 683 more words
In this first post I would like to introduce the concept of my Final Project at Uni, which consisted in developing a Corporate Sound for the Unique Sound Signature and Corporate Music of a company based in Acton (London) called… 336 more words