Tags » Speaking/Events

A Week With Adobe

I had a great week at Adobe Summit, where I was joined by 12,000 marketing executives.   The theme this year was Experience.  Adobe pointed out that businesses that are experience driven have higher net promoter scores and revenue than those that do not have an experience focus.  671 more words

Email Marketing

#RampUp 2017 – the Oscars of the Madtech World

By Peggy Reinders, Principal Analyst

The who’s who of the Madtech world attended Liveramp’s RampUp17 in San Francisco this week. When looking beyond the sea of blue sport coats and black sweaters, it was apparent that everyone was there. 294 more words

Speaking/Events

Webinar Wednesdays from The Relevancy Group - 2017

Join The Relevancy Group every Wednesday for a free webinar on the latest marketing topics. Register for all events so that you can hear the recording later.   158 more words

Research

Web Summit Puts the Arena Rock in Tech: Inside Europe’s Biggest Web Conference

Web Summit Puts the Arena Rock in Tech: Inside Europe’s Biggest Web Conference

by Dianna Dilworth

When you think of the Iberian Peninsula and digital conferences, one town comes to mind: Barcelona, home of the Mobile World Congress. 949 more words

Email Marketing

Recapping Oracle's Modern Marketing Experience

By Peggy Reinders  Principal Analyst – The Relevancy Group

For years I’ve been listening to my husband talk about Oracle Open World. Ever since he joined the Business Intelligence Consulting industry 20 years ago, he’s been religiously attending the event and bragging about the concerts at Treasure Island. 433 more words

Email Marketing

Adobe Summit 2016: A Fantastic Experience

As an industry analyst I have been going to large vendor events for decades.  I am happy to report that the Adobe Summit last week in Las Vegas was one of the best, if not the best events of this type that I have ever attended. 890 more words

Email Marketing