Tags » Spell Check

Tricky Tuesday: Using Spell Check

While a spell checking tool can be useful, it’s important not to rely on it too much. You’ve probably had plenty of those embarrassing instances when auto correct messes up your text messages. 270 more words


Funny Typos & Spelling Mistakes

We all make mistakes every now and then. Sometimes they are made by the developers, sometimes they are made by the technical authors or content writers. 188 more words

Technical Writing

The Oxford Comma

The Oxford comma never fails to elicit from me a weirdly passionate and aggressive response.  Unlike most points that we’ll be discussing on this blog, the Oxford comma – or “serial comma” – finds itself variously shunned and embraced by the wide variety of accepted formatting styles, with no “universal standard” to fall back on. 553 more words


brand as culture

The grinding banality of sameness

Last week I emailed a remarkable piece of strategic work to a client in the UK. Unfortunately there was a typo on page 5 – the sort of typo spell check doesn’t pick up. 564 more words

Brand As Culture

To Infinity & Beyond...

I’m not the most outgoing or extroverted individual by any means.

In fact most people would consider me pretty reserved especially when it comes to being in a social setting… 663 more words

Here Come Life

My Spellcheck Thinks I'm British

For a while, I just thought my spellchecker was stupid. But now I understand.