Tags » Spencer Green GDS

The Bridge That Time Built

Last week I ran through the mountain range that is the customer journey. This week, I explain how we help our clients build new routes across them… 569 more words

The Peak of the Summit

They say that one of the most dangerous parts of climbing a mountain is the descent – and when it comes to the world of events, the very same has been true of the client journey. 389 more words

Lessons from…Local Radio?

Sometimes you learn from those you lead. Sometimes you learn from those leading you. And sometimes – just sometimes – you learn from somewhere completely different… 323 more words

From knowing to growing

Last week was all about introducing our clients to the family. This week – it’s all about growing old with them…

There’s no beating around the bush (or the tree, in this case): Christmas is upon us. 497 more words

Practice what you preach...

Very quick note (blog proper tomorrow!): I have been banging on about the customer journey and thought it right to back that up with some evidence from my company, … 70 more words

Walking, talking

It’s time business told the truth. If you want to drive standards across your organization, you are going to need a giant ‘c’ word inside it. 417 more words

What mapping the customer journey REALLY means for your business

A short, sharp, shock of a blog this week: can I explain the true value of mapping and understanding your customer journey in 250 words or fewer? 273 more words