Tags » Sport England

How Small Businesses Can Lead in Women's Sports Marketing

This morning I read an article about how marketers and brands are undervaluing women’s sport, with particular emphasis on the current FIFA Women’s World Cup ( 329 more words


SPORT: This Girl On The Radio

By now you will have heard of the This Girl Can campaign – going into its second season, it’s everywhere from TV to viral on social media. 270 more words


This Girl Can

One of the most inspiring, motivational and game changing adverts I have ever seen. And every time I watch it I feel proud to be a girl who can! 77 more words

This Girl Can

Rupen Kalsi discusses Sport England’s latest feel-good campaign 

I hate adverts, most of us do. They’re a distraction, a sideshow to the main event. I tend to mute them, my own rebellion against ear-worming jingles. 660 more words

That's What She Said

Not a blog post

Nike. No.

That is NOT how you do it.

THIS is how you do it. Without using models and actresses to represent ‘normal women’, without involving jealousy, snideness, bitchiness, without comparing womens’ bodies, without self-doubt. 35 more words

High court ruling paves way for courts to decide whether bridge is a sport

English Bridge Union seeks to overturn Sport England’s refusal to recognise the card game as a legitimate sport

Source: www.theguardian.com

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