Tags » Sport England

IN DEFENCE OF TELLING GIRLS THEY CAN

by Carmina Masoliver

I have recently come across a lot of backlash against the ‘This Girl Can’ campaign, including this article from The Guardian. Whilst I’ve read arguments that Sport England would do well to challenge the massive pay gap between men and women in sports, I reject the notion that it should be in spite of this campaign, claiming that it’s not needed, that it’s patronising, or that it’s actually about sex. 823 more words

Arts

This Girl Can

This post follows on from two posts I have read recently about body image. Both of the posts were on My good friend Nancy’s blog… 666 more words

Exercise

How Small Businesses Can Lead in Women's Sports Marketing

This morning I read an article about how marketers and brands are undervaluing women’s sport, with particular emphasis on the current FIFA Women’s World Cup ( 329 more words

Marketing

SPORT: This Girl On The Radio

By now you will have heard of the This Girl Can campaign – going into its second season, it’s everywhere from TV to viral on social media. 270 more words

Fitblog

This Girl Can

One of the most inspiring, motivational and game changing adverts I have ever seen. And every time I watch it I feel proud to be a girl who can! 77 more words