Tags » Sport England

Not a blog post

Nike. No.

That is NOT how you do it.

THIS is how you do it. Without using models and actresses to represent ‘normal women’, without involving jealousy, snideness, bitchiness, without comparing womens’ bodies, without self-doubt. 35 more words

Better or Worse?

Anyone else think the voiceover for this sounds like Lena Dunham?

#BetterForIt is Nike’s response to This Girl Can, and, in my humble, humble… 573 more words



Concrete jungle where fears are made of…

I have gymphobia. What’s that?… I hear you ask. It’s quite simply a fear of the gym. I first came across this word in an issue of Cosmopolitan’s  606 more words

Cosmo Body

Age is Just a Number - Right?

By Hilary Jones

I’m a bit ambivalent about age, or more especially my age!  On the one hand, I’m determined to fight it with all I have, and on the other, I know who’s going to win – eventually!  693 more words


"This Girl Can" campaign inspires Nottinghamshire's women to get involved in sport

Sport Nottinghamshire is taking part in the “This Girl Can” campaign, which aims to encourage women of all shapes and sizes to take part in sport. 153 more words


Padded Sports Bras: Yes or No?

When buying a sports bra these days it’s getting harder to find a regular non-padded bra among all the ones with added va-va-voom. When did this happen? 430 more words


This Girl Can

I know this ad for Sport England has been on air for a bit now but I’ve just seen it. Love the use of the Missy Elliot track (‘Get Ur Freak On’) alongside the footage of real girls and women working out. 199 more words