Depending on who you talk too, the investment will have delivered. But questions will be asked in the boardrooms long after the fans have left Russia. 305 more words
Tags » Sport Sponsorship
Before I started studying sports management in undergrad and entering the sports industry, I never paid much attention to the sponsorships of professional and collegiate athletics. 428 more words
There’s been a new trend of unique sponsorships that has slowly made its way into the sport arena. Within the last few years, we have seen businesses in the health care industry (insurance and hospitals) and craft beer industry branch out and become part of the sport branding team. 413 more words
Last year, an interesting form of sponsorship made it’s way into the NBA: patches.
Now, I guess this form of sponsorship isn’t too interesting—NASCAR has been covering their cars and drivers with sponsors since its existence, but there’s something odd about this trend entering into the NBA arena. 523 more words