Tags » Sport Sponsorship

What's the big idea

There are for trends in sponsorships : Stories , exploit , engage and activate .

Stories : the focus is on telling stories . Now, brands needs to nurture stories . 573 more words

Sport Sponsorship

3 Key Tools: Event Coordination

The Event Coordination Tools video spells out what happens to get from concept to execution.  When you first jot your concept on a timeline, and then add a tentative execution date, you must take the time to properly plan and organize in order to effectively and efficiently make it from idea to actuality. 348 more words

Sport Sponsorship

Guinness using Alun Wyn Jones #alcoholadvertising

Guinness Six Nations‏Verified account @SixNationsRugby Feb 20

With the return of the #GuinnessSixNations now just around the corner, @WelshRugbyUnion are ready for battle And what better way to get up for the fight than taking a timely reminder of past legends … 6 more words


Sport Sponsorships: How to Obtain AND Retain

Sponsorship in sports is nothing new.  You’d see teams or athletes be presented to the media while wearing a branding shirt or holding a particular branded drink or item.  516 more words

Sport Sponsorship

Sports Sponsorships

Sports sponsorship is booming; never before has more money been put into marketing with athletes, sports teams, or sporting events. In times of advertising message overloads, sport offers something extremely valuable. 527 more words

Sport Sponsorship

The Most Valuable Sponsorship in Soccer

Soccer’s most valuable teams have generated legions of fans around the world, and those supporter armies are more than happy to boast their loyalties with team uniforms. 354 more words

Sport Sponsorship

Sports revenues for North America

The market is divided into four main segments .Sports makes money through gate revenues, media rights, merchandising and sponsorships.

First of all , Gate revenues are projected to increase at a compound annual rate of 2.7 percent, from an estimated $18.3 billion in 2015 to a projected $20.8 billion in 2020.The industry continues to redefine the season ticket account; an initiative to deepen engagement with its core ticket base and improve account retention and development.Revenue from ticket sales (gate receipts) and other game-day related revenue is an important stream of revenue in sports. 662 more words

Sport Sponsorship