Tags » Sports Branding

Podcast Review - "The Fantasy Phenomenon"

Fantasy game popularity has been on the rise. It is a way to capitalize on statistics of games every week and have fans not only engage in these results, but benefit from them financially and socially. 440 more words

Sports Branding

The Elusive Fan Episode 1: Who is The Elusive Fan? summary

Mr. ben co-author talked about his background in sports like baseball , basketball , roller hockey .He brought about his interest in marketing , communication , strategy. 413 more words

Sports Branding

Sports Branding

https://www.idtech.com/blog/how-technology-is-impacting-sports

This article hi-lights how new technological advances are making changes in the sports world. As technology becomes more prevalent in our every day lives – it only makes sense that it influences major facets in our society which must adapt to these changes. 316 more words

Sports Branding

contrast product branding and sport branding

Some might argue that sports branding is a “special case” of marketing,  For instance, courses are offered in services marketing, international marketing, business-to-business marketing and the like because the applications of marketing to these particular contexts require adaptation specific or special to each case. 424 more words

Sports Branding

"Coaching" Your Event Successfully

As a soccer coach, I’m used to planning out how I would like things to go for my teams. In fact, the featured image for this article is my current planner alongside some tactical training cards that I’ve used to break down different drills to be used in upcoming training sessions. 690 more words

Sports Branding

Case Study: Life is Good

This case study focuses on the brand, Life is good. It covers the history of how it began, where it has been, and where it is going. 110 more words

Sports Branding

More Than Just Free Kicks: The Continued Success of Brand Beckham

David Beckham, a worldwide soccer (football) superstar, was known on the field for his tremendous, curling free kicks. He rose to prominence during his time at Manchester United and he finished his career as the only Englishman to win league championships in four different countries (England, Spain, USA, and France). 101 more words

Sports Branding