Tags » Sports Branding

"Coaching" Your Event Successfully

As a soccer coach, I’m used to planning out how I would like things to go for my teams. In fact, the featured image for this article is my current planner alongside some tactical training cards that I’ve used to break down different drills to be used in upcoming training sessions. 690 more words

Sports Branding

Case Study: Life is Good

This case study focuses on the brand, Life is good. It covers the history of how it began, where it has been, and where it is going. 110 more words

Sports Branding

More Than Just Free Kicks: The Continued Success of Brand Beckham

David Beckham, a worldwide soccer (football) superstar, was known on the field for his tremendous, curling free kicks. He rose to prominence during his time at Manchester United and he finished his career as the only Englishman to win league championships in four different countries (England, Spain, USA, and France). 101 more words

Sports Branding

Do You Know Who's Watching?

Did you know that when you open up your browser and start your latest online adventure, you may not be making your travels on your own? 533 more words

Sports Branding

I Don't Want Cookies : Online Tracking and Privacy

Unfortunate, we will not be talking about chocolate chip cookies, although those sounds better. So, what cookies will we be talking about? The cookies on the websites.  577 more words

Sports Branding

The Ins and Outs of Klout

Klout, a website and mobile app that uses social media analytics to rank its users according to online social influence via “Klout Score”, that is a numerical value between 1 and 100. 574 more words

Sports Branding

Be Known For What You Love?

When you hit tweet on your latest 140 character bit of wisdom, you hope that people will agree with what you’ve said. You also hope that they’ll show they agree by liking your tweeting or, even better, retweeting it and sharing it with all of their followers. 599 more words

Sports Branding