Tags » Starbucks' Marketing

Easily Influenced

My most embarrassing flaw is how easily marketing strategies influence my purchase decisions. Even now, while I’m studying the sneaky, strategic tactics used by these clever marketers, I see the wonder mop on tv and my first thought is always “this is EXACTLY what I need.” 753 more words

Art According to Starbucks

I’m in an anonymous Starbuck’s in a LA suburb town.  It’s next to my mom’s old folks home and I use it for handy breaks and internet.   269 more words


Master Marketing Scheme by Starbucks?

For Christmas, my stepdaughter and her husband gave me a Starbucks coffee cup. TYVM … I thought that was nice. When I got home and looked closer, it was much more than a coffee cup. 401 more words

Strategic Planning

Marketing On The Go

If you haven’t already taken notice, mobile marketing is a hot trend at the moment and I doubt the fire’s going out anytime soon. Cheesy… I know, but it’s true. 466 more words

Social Media

Seriously, Starbucks is Awesome!

Regardless of your thoughts on the price of the coffee, the brand is amazing, the marketing stellar and the graphic design as consistent as they come. 12 more words

Product Marketing

Starbucks offers Reusable Coffee Cups for $1

Starbucks wants customers to get green, and in return, they’ll save green. Earlier this month, Starbucks announced it would be offering reusable coffee cups for $1. 464 more words

Bryan Nagy

Starbucks' Integrated Marketing Campaign for its Blonde Roast

Starbucks made a huge marketing push for its blonde roast coffee early this year. Dubbed the “lighter, mellower side of Starbucks”, the blonde roast was released late 2011. 453 more words

Bryan Nagy