Tags » Strategic Communications
A close friend questioned the use of the word “penetrates” in this article “Commission: Russian propaganda has deeply penetrated EU countries“. Without the following, it was difficult to explain using an alternative, a better word. 544 more words
Daily Press Briefing – June 9, 2016
Speaking in Calgary last week, Saskatchewan Premier Brad Wall passionately explained how the oil industry is losing the PR battle to radical environmentalists. Premier Wall is right and demonstrates an important point: political risk goes far beyond regulatory and legal changes that may affect the bottom line of an organization. 430 more words
Before we get into the nitty gritty, let’s talk about the ROI on media coverage and why it’s so important.
Legitimacy– Securing earned (not paid) media coverage legitimizes your product and/or expert opinion because a third-party is essentially vouching for it. 842 more words