Tags » Strategic Communications

20 signs you work in strategic communications

Every job has characteristics that make it unique. Every job has stress. Every job has its pros and cons. Strategic communications jobs are no different. I’ve been thinking about the things that remind communications pros we’re all in the same boat. 271 more words

Communications

Multinational Capability Development Campaign Military Strategic Communication Handbook Draft

Multinational Capability Development Campaign Military Strategic Communication Handbook Draft

February 26, 2017

Military Strategic Communication in Coalition Operations – A Practitioners Handbook (MilStratCom Handbook)

Page Count: 490 more words

Strategic Communications

The nuttiest McDonald’s crisis and the public’s response

McDonald’s made headlines on social media in January when it announced on its website that it would be introducing peanuts and tree nuts to their menu items. 246 more words

PR

What PR Pros can Learn from “Alternative Facts”

As PR professionals we must always be quick on our feet. Whether it be managing a crisis or presenting a new idea, communicators must be ready for anything, at any time. 312 more words

Innovation

The Founder: A Story of Burgers, Branding and Betrayal

The Founder is to McDonald’s what The Social Network was to Facebook. Recalling the tagline, “you don’t get to 500 million friends without making a few enemies,” well, you don’t get to 100 billion served without stepping on the little guy either. 327 more words

Culture Of PR

Blue Monday: A Manipulative PR Hit

The world of PR has been working behind the scenes for decades. What started off as the art of information sharing and persuasion began to have its lines blurred to play on the side of the manipulative. 265 more words

Hits And Misses