Tags » Strategic Communications

Why podcast?

(reading time four minutes)

Podcasting is a great tool for all sorts of communication goals – it is storytelling in its purest form. The human voice is direct and intimate, emotions are conveyed quickly and easily. 658 more words


The Golden Rule of 3- and other speech writing tips

I’m going to let you in on the three secrets of speech writing. They are:

  1. Substance, or what you say
  2. Style. How you deliver and the words you choose to use.
  3. 575 more words

PRs with Pets Eating Pastries: An Interview with Aileen White (and Yahra, the Kitten)

Aileen and I used to work together in the late 1980’s, (yes, I know this seems like a very long time ago), so it was wonderful to accidentally connect with her again, last month, through LinkedIn. 1,104 more words


'Tis the Season for Christmas Ads

In the US Super Bowl advertising can make and break careers.

In the UK, the advertising heavyweights concentrate their efforts (and a large percentage of spend) on Christmas. 58 more words

Thought Leadership

Hitting a homerun with your story

Characters make a story. Before your story will resonate with a reader, you’ve got to give it a heartbeat. Is the content something your reader wants or can use? 179 more words


Strategic Communication and Public Diplomacy "Quotables"

Originally published by Donald Bishop

  1. Ideas, Concepts, Doctrine . . . 2. Russia . . . 3. Islamism . . . 4. China . . .
  2. 6,941 more words
Information Operations