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Practice PR News Releases

In-class writing assignment by Lily Hamilton. All reports are fictional. 

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Lily Hamilton
North Carolina Department of Health


If it doesn’t spread, it’s dead.

Today the grand slam in advertising, PR, and digital com (let’s just call it all strategic communications – communication with a purpose) is content that spreads, goes viral and generates a lot of earned, free media. 572 more words


Persuasive Writing

Did you know that STDs disproportionately impact young people across the country?

The Centers for Disease Control and Prevention (CDC) recently announced that cases of chlamydia, gonorrhea and syphilis have all increased in 2014, and that STDs impact young people the hardest. 451 more words

Strategic Communications


Dear Mr. Smith,

I would like to take this moment to personally apologize for the complications that took place last week. I take full responsibility for the mistakes that occurred leading up to your lack of invitation to this year’s event. 64 more words

Strategic Communications

The balance between stalking and neglecting: How to follow up with a prospect

You know the story: you get a solid referral for (what seems like) a great new client on a project that is right in your wheelhouse… 757 more words


A year from now you may wish you had started today

In 2016 I’m embracing the decision.

Veeam CEO Ratmir Timashev recently wrote in a Fortune article, “It’s better to make a bad decision than to make no decision at all.” And that got me thinking. 628 more words


Five keys to advocating for your clients

Whether working on account or strategy at various agencies, or since starting my own earlier this year (Jute Creative), my focus has always… 696 more words