Tags » Strategic Marketing

Clutching at Straw Men

“Gone are the days when…”  It’s an old game, but it’s still played frequently.  How many times have you read an article, or seen a presentation, that introduces a new idea, or way of doing things, that is contrasted to how it – inappropriately – used to be done?   876 more words

Brand Strategy

Experts views for Marketing Excellence

Marketing Excellence:

Currently, product success in biopharma segment decided by company’s ability to prove satisfactory value in an accessible population. To be commercially workable, product must bring possible grounds to support the value they provide, presenting a positive balance within the clinical and non clinical does good, the financial and therapy burden costs. 684 more words

Pharma

advance strategic & creative marketing now based in Harrogate, North Yorkshire.

After nearly 19 years in London, I have returned to live in Harrogate and will be developing my marketing consultancy here.

To celebrate my move north, I am offering all new clients a free strategic marketing review and setup and configuration of 5 social media accounts as well as management for the first year. 77 more words

Graphic Design

Put Your Business on the Map with Local SEO tactics

How many times a month do you use your mobile phone or computer to search for nearby businesses? Chances are you do this multiple times a day, every day…and you’re not alone. 862 more words

Business Tips

로컬 SEO 전략으로 지도에 업체 등록

귀하는 한 달에 몇 번 휴대폰이나 컴퓨터를 이용하여 가까운 업체를 검색하나요? 아마 하루에도 여러 번 검색할 것입니다. 귀하만 그런 것이 아닙니다.

Search Engine Land의 조사에 따르면 … 43 more words

Business Tips

善用網路搜尋引擎優化(SEO)策略 讓您的公司從在地商家中脫穎而出

您每個月會用手機或電腦搜尋多少次住家附近的商家信息?答案可能是一天好幾次,而且每天皆然。不只是您,大多數人也是。

“搜索引擎天地”(Search Engine Land)的調查顯示,約60%的人會使用互聯網搜索附近地區的商家和服務。而對商家業主更重要的是,有50% 用智慧型手機進行在地搜尋的消費者,會在同一天到上門在地商家;而34%用電腦或平板電腦搜尋的消費者亦會如此。

因此,您的商家資訊是否能排名在搜索引擎搜索結果的最前面,讓潛在顧客第一時間看到,對您的生意至關重要。為了佔得排名優先位置,行銷人員開始利用搜索引擎優化工具,也就是俗稱的SEO來達到此一目標。

您所需要知道關於SEO的資訊

搜索引擎優化(SEO)是指通過有機方式,提升網站在搜索引擎結果顯示中的可見度。這裡的關鍵詞是“有機”,代表的是您不需要夠過付費的方式得到此一結果。

SEO可以是十分複雜的,因為如果要用SEO提升網站的排名,必須整合各種技術和創意元素。這些元素包括網頁後台的編碼、網頁內容對用戶的價值,和網站的外部連結的品質等等。

相對於任何人都可以付錢做線上廣告(通常稱為按點擊付費”Pay Per Click”),想要讓谷歌或其他搜索引擎認為您的網站對大多數人是有用的,值得被排名在搜索結果的頂端是困難很多的。

對於中小型商家來說,一個成功的有機SEO計畫,是您企業成長策略的重要方向。這樣的方式不僅成本較低,長期而言,也比較容易成功。

  • 消費者更傾向於點擊有機搜索的結果,而忽略付費廣告。
  • 搜索結果首頁中的有機搜索結果佔所有點擊的約70%。
  • 谷歌付費廣告的點擊率只佔所有點擊的15%。

合理的SEO策略可以幫助您的企業訊息出現在有機搜索結果的首頁,從而讓更多潛在客戶前往消費,增加銷售額。

位置!位置!位置! 30 more words

Business Tips

8 Brand Management Success Factors Drive Hess Toy Truck

Both of these marketing statements are true:

  • The Hess Toy Truck brand is thriving.
  • The Hess consumer-retail brand is dead.

No, this isn’t a strange SAT logic test. 721 more words

Branding