Tags » Strategic Marketing

Social Currency and Branding

The concept of social currency is simple and straightforward. It refers to a brand’s “social strength” or intangible resources deriving out of social networking, either in the social media or off-the-net relationship management. 300 more words

Strategic Marketing

Strategic Marketing

Strategi marketing yang efektif merupakan salah satu mata rantai penting dalam strategic business plan. Kemampuan menganalisis peluang dan persaingan dalam bisnis akan menjadi modal dasar penyusunan perencanaan dan strategi pemasaran. 273 more words

Info Training Jakarta

Bricks to Clicks and the UK Town Centre Vacancy Rate

After the last financial crisis there were a noticably high number of retail units found to be empty on highstreets across the country. The trend from bricks to clicks was also bearing down upon town centre retail vacancy rates. 241 more words

Strategic Marketing



  1. Memahami Market Driven Strategy.
    • Memahami Six Market Concepts
    • Memahami Market-driven Strategy
    • Menjadi Market Oriented
    • Memahami Distinctive Capabilities
    • Menciptakan Value For Customers
    • Mencapai Superior Performance…
  2. 325 more words
Bali Seminars

Print And Digital: Integration For Real Marketing Power

 They said that the phonograph would kill live performances. They said that television would kill radio. And now they’re saying that print is dead. Of course none of this is true. 326 more words


How likely is it for Nokia to succeed in the Android market?

Nokia is coming back with a couple of android smart devices. After being taken over by Microsoft in 2014, the ban on introducing “Nokia” branded devices is expiring in 2016. 222 more words

Strategic Marketing

Wearable Tech Scintillating, soon...?

Earlier this year the wearable tech show at London’s Excel center showcased a number of new technologies. The main trend being pushed seems to be virtual reality headsets and augmented reality.   866 more words

Strategic Marketing