Tags » Strategic Marketing

Brand Architecture - Types II

There’s a very good reason that you don’t see BSRM or Berger Paints expose you to their contents on the same frequency Lux does. They know you don’t care. 876 more words

Brand Architecture - Types I

Similar to brand guidelines, the brand architecture provides a more holistic portfolio design for the entire business. A successful brand architecture enables a consumer to understand one’s entire portfolio through the access of one brand. 570 more words

KERN Health In San Antonio, TX 3/20/17

Please join KERN Health at the 10th Annual Medicare Marketing, Sales & Product Summit at the Grand Hyatt in San Antonio, Texas on Monday, March 20 through Wednesday March 22nd, 2017 at Booth #9.

Strategic Marketing

Brand Architecture – The Importance

The subject of branding has enjoyed quite a frenzy in the field of business studies. As marketers we take an immense amount of time, and joy, to roll out branding or marketing campaigns. 404 more words

Notes From Marketing Management

In Marketing Management, one of the most important tasks of the company related to Marketing is to set product brand which is “selling” to the customers.

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Marketing Program

Strategic Marketing Class

Haris Budiman Student of Master Program in Management
Bogor Agriculture Institute School of Business (http://sb.ipb.ac.id)

Strategic Marketing Class Lecturer: 452 more words

Strategic Marketing

Social Selling: Marketing’s Role in Social Sales Enablement

How can marketing enable sales to best be prepared for, and succeed at social selling?  Or, in other words, what is marketing’s role in Social Selling Enablement? 1,177 more words

Strategic Marketing