Tags » Strategic Marketing

No, Everyone is NOT Your Target Audience!

If we had a dollar for every time we asked someone who their target audience is and they replied with, “everyone”, we would probably be able to retire now. 372 more words

Measured Intentions

10 Questions to Help Define Your Social Media Strategy - Hootsuite

To help define your strategy and execute a social media plan, we’ve put together the following 10 questions that you should ask yourself so that you can dive in, rather than abandon ship. 23 more words


Medicare Marketing in the Age of the Consumer

While the empowered and emboldened consumer has caused Medicare marketers to deal with a new dynamic in the past few years. In 2016, we are living our new marketing reality: “The Age of The Consumer.” 425 more words

Strategic Marketing

Good, outstanding & beyond - launching a new College Marketing Network resource for strategic marketers

Over the past year, we have been working with a group of senior marketers from Good & Outstanding colleges to develop a new resource for strategic and aspiring college marketing managers… 287 more words

College Marketing Network

The Role of Tablets In Retail Sales & Marketing

Recently, an article appeared on iMedia Connection that caught my attention. The article  talked about tablets, and how they could be used by retailers to revolutionize the in-store shopping experience. 1,718 more words

Focus on Customer Content Drives Costco Marketing Strategy

Take a spin around costco.com, and you’ll find a website loaded with consumer-friendly product information designed to inform, persuade and generate “Add to Cart” shopping clicks. 242 more words

Strategic Marketing

Two Plus Two Doesn't Always Equal Four

Yesterday I returned to university for my mid seminar placement where we had lectures on our options and pathways for final year. I study Business Studies and have the option to finish with a specialisation so my degree would be Business Studies with Marketing etc. 830 more words

Ben Redgell