Tags » Strategic Marketing

Packaging Has Strategic Role in Brand Refresh/Renovation

There’s an old marketing adage: when a new brand manager arrives, get ready for a package design change.

While there may be some historical truth to that expression, its use typically conveyed a sarcastic, shallow and derogatory view of marketing. 483 more words

Branding

Growth Hacking B2B Marketing

What marketing hacks can turn into growth for your organization?

What exactly is a marketing hack?

Well, according to Wikipedia, the definitive source for everything: ”Growth  909 more words

Strategic Marketing

The Secret to Marketing Campaign Success: Plan, Plan & Plan Some More

Failing to plan is planning to fail.

-Alan Lakein

Successful marketing campaigns don’t just happen; they take careful planning and a lot of time and effort. 516 more words

Marketing

Failing Upwards!

Failing, this could be in your career or the brand that you manage, is not an end in itself. Some people would take it as a point where they would fall down further, putting themselves in isolation from the core competition and give up. 152 more words

Strategic Marketing

THE OTHER SIDE OF A BOOMING BUSINESS

These days it’s all about image. People’s quickest judgments and impulses come from what they first see. This is true for our personal and professional lives. 300 more words