Tags » Strategic Marketing

Bring home medals and more..

Of course we all go to award functions with the hope to win. It’s that time of the year when all our hard-work, our efforts in burning the midnight oil in writing the entries and making impactful videos will either impress the jury, or not. 876 more words


When Strategy and Tactics Don't Mesh, You Get Ruth's Chris Steak for -50%

On Saturday afternoon, the management team of Ruth’s Chris Steak House in Ann Arbor, MI had a bad case of indigestion.

That’s because they faced a week of giving 50% discounts on every check. 1,088 more words

Strategic Marketing

Dynamic Duo - Ingredient Suppliers and Marketers Work Together for Consumer Success

Food ingredient suppliers are gathering this week in Las Vegas for the annual SupplySide West trade show.

And food and beverage marketing teams will be paying attention. 606 more words

Strategic Marketing

50 Questions To Ask Before Developing A Digital Medicare Marketing Strategy

Medicare Marketing in Our Digital World Chapter 3

Digital Strategy 101- A Prerequisite to Building a Digital Strategy

What is a digital strategy?

A digital strategy is the process of identifying, articulating and executing on digital opportunities that will increase your organization’s competitive advantage. 1,094 more words

Strategic Marketing

You Want Change, Sit in the Same Office

On Monday, Lands’ End announced that its CEO had “stepped down” effective immediately, after only 19 months on the job.

There will be plenty of time for all the post-mortems to be written and dissected.  432 more words

Strategic Marketing

Social Currency and Branding

The concept of social currency is simple and straightforward. It refers to a brand’s “social strength” or intangible resources deriving out of social networking, either in the social media or off-the-net relationship management. 300 more words

Strategic Marketing