Tags » Strategic Marketing

Marketing is Fun, Differentiation is Hard. A 3-Part Series.

Marketing is fun – and hard work.

It’s the latter part that’s not always so obvious.

I remember a former colleague who sought a cross-functional transfer from technical product management into global marketing.   380 more words


Three Pitfalls in Branding

There could be more, but these could be the major pitfalls when we brand products:

First, losing relevance! Is the product connecting to customers’ needs? If a detergent claims to make white clothes whiter, shouldn’t it be targeted to school going children or business executives? 281 more words

Strategic Marketing

Lead Generation

Acquire The Best Lead Generation Company For Your Business Success

Marketing as a whole is a huge and also complex beast which calls for understanding and also initiative to really master as well as take advantage of it to its full potential to expand your brand name, let alone your business. 562 more words

Business Growth

Part Time Marketing Director

Choose The Best Lead Generation Strategy For Your Business

Several small to tool sized businesses deal with an usual battle; a balancing act of plans, approaches, departments and also decisions. 574 more words

Business Growth

8 Disconnects That Are Killing Your Strategy (Part II)

Last week we learned about the first four disconnects.  As a reminder, disconnects are not something people talk about, but they are literally destroying robust business strategies every day. 479 more words


Modern B2B Marketing in the Era of the Empowered Buyer Content Stream #2: The Top B2B CMO Modern Marketing Challenges of 2015

Having researched, aggregated, and having assessed reports from Gartner, Forrester, IBM, Forbes, Altimeter, LinkedIn, CMO.com, AAMA, Harvard Business Review, McKinsey, The CMO Club, IDG, The Economist, Bloomberg BusinessWeek, Mobile Marketing Association, Advertising Age and the Content Marketing Institute I’d like to offer these insights into the Top B2B CMO Marketing Challenges of 2015. 2,004 more words

Strategic Marketing

Do You Have A Blog Strategy?

When quickly scrolling through my emails, I came across an email from a business offering blog writing services.

The email proceeds to detail how they are a large business with a wide range of expertise in blog writing. 329 more words