Tags » Strategic Marketing

London Trends in Digital Marketing - An Interview with a Creative Leadership Freelance Consultant (Part Two)

In part two we discuss geo-locational cultural differences and how they effect marketing message then authenticity as an alternative, perhaps anti-marketing strategy for small businesses. 598 more words

Strategic Marketing

The need for new customer value creation models

All business model frameworks have the customer and the value proposition, or offer, as key elements. The value proposition is described as the products or services offered to different customers segments, and is a function of key resources and key processes (or activities) given to the input from suppliers (or partners). 251 more words


Adding Value to Build Brand Identity

Each week I select an ad or campaign from the current crop, to bestow the honour of ‘Ad of the Week’, in my column for Marklives.com. 46 more words

Ad Of The Week

Stop competing on price

If you are competing by creating a higher level of value, then you can’t compete against lower levels of value and the accompanying lower price. 303 more words


Your Web Presence Is Your First Impression

Your web presence is likely your first impression. If it’s not, it’s probably your second impression. You need to be thoughtful about what people see when they Google your name. 498 more words

Sales & Marketing

Do You Know Your Brand?

While the term “branding” has been around for as long as most people can remember, the “term” has taken shape and purpose within the last 50+ years. 805 more words

Marketing Strategy