Tags » Strategic Marketing

Native Marketing For Your Business

Native advertising is used by some of the most powerful online social media platforms and websites today. USA Today, Facebook, Forbes, the New York Times, and Twitter all utilize this powerful form of content creation. 513 more words

Mithun Sridharan

Elizabeth Higgs

Title: Owner

Company: 4 Paws Bakery

Location: Branford, Ont.

For 53 years, Ms. Higgs has run a small in-home business called 4 Paws Bakery, where she makes pet food. 136 more words


"Magic Hour" is Real Deal Marketing for European Outdoor Clothing Brand

European outdoor clothing brand Peak Performance is running some outstanding marketing right now.

The brand, founded in Sweden in 1986, is owned by the Danish… 350 more words


When Does a Customer Actually Become a Customer?

For most businesses a customer becomes a customer when they buy a product, sign a contract, or agree to terms of a deal. But I wonder if that view of the journey to convert leads to sales misses the bigger reality. 451 more words

Mithun Sridharan

Converting Prospects Into Paying Customers

The phrase “prospects” can be terrifying. Not only does it mean it’s your job to persuade them to choose your brand, but it also means they have not committed themselves to you and can leave at any time they choose. 714 more words

Mithun Sridharan

Uber Shifts Gears in Spain to Build Brand

Uber is an agile marketer and tenacious competitor.

The company is known for disrupting (positively, for the public) the taxi/car ride industry.

Whether by design or not, Uber has demonstrated many agile for marketing characteristics, including being flexible, experimental, empowering and customer focused.   544 more words

Strategic Marketing