Jamie Oliver has been promoting a sugary drink and sweets tax which per unit would be imposed as a 7p levy per 330ml can of drink amounting to a £1bn revenue potential for the treasury. 488 more words
Tags » Strategic Marketing
Part 6 of the “Modern B2B Marketing in the Era of the Empowered Buyer Content Stream”
Much has been reported and written over the past two years regarding the modern B2B buyer’s journey, with almost all of the research indicating that, in some way, shape or form, salespeople are being displaced by the ubiquity of available information on digital channels. 834 more words
Harish Manwari, Chief Operational Officer of Unilever gives us some insight into his first day on the job at the FMCG multinational demonstrating how the human resources and internal communications functions are crucial to maintaining the strategic message throughout the company to it’s customers and throughout the years of continuing business success.
Here is a quick and simple Integrated Marketing Communication Plan (IMC). It briefly describes a hypothetical product and service, names specific objectives for the brand, outlines a strategy and promotion cost, defines a strategic method, and concludes with how the company plans to measure success. 1,086 more words