Tags » Strategic Marketing

NJ Wine Shop Thrives on Marketing Differentiation

Amanti Vino is different than its competitors, and that means special benefits for customers.

The Montclair, NJ retailer (wine, spirits, and specialty microbrew) is led by Sharon Sevrens, a former investment banker turned sommelier and wine educator. 472 more words

Strategic Marketing

Why Your Business Needs "Marketing Discipline"

This isn’t about the kind of discipline you get in the principal’s office.

I’m talking the good kind of discipline here, what I refer to as Marketing Discipline. 694 more words

Strategic Marketing

Social Media – Are Your Lights On?

There really is no other medium quite like it! Social media has the unique ability to not only reach thousands of customers instantaneously, but also to influence their buying decisions. 435 more words

Social Media

The Bunnings of Alcohol

You’ve guessed right!!

Dan Murphy’s stores work pretty much like the hardware store, Bunnings. Both retailers promise lowest prices and huge range of products. 1,222 more words

Blog Topic 5: Pricing Considerations And Approaches


Sometimes it takes a crisis to get things done.  Ok, maybe the closing of the Seattle Bridge Viaduct for two weeks while tunneling goes along underneath it isn’t quite in the crisis category.  341 more words

Brand Strategy

Empty Seats: How Cricket Australia is changing its pricing strategy to renew interest in less profitable formats

Cricket Australia have announced this week that they will be lowering ticket prices for the Test and One Day matches for the upcoming 2016/17 season.Ticket prices for a Test Match at most venues will now be $30 for an adult (was $45), $10 for a child (was $15) and $65 for a family (was $75). 870 more words

Blog Topic 5: Pricing Considerations And Approaches

Part Seven: Measuring Effectiveness

Today’s topic concludes our blog series – how to build a successful strategic marketing plan.

We’ve covered the following steps in building out a strategic marketing plan: 479 more words

Measured Intentions