Tags » Strategic Marketing


These days it’s all about image. People’s quickest judgments and impulses come from what they first see. This is true for our personal and professional lives. 300 more words

Top Reasons to Focus on Branding Your Business

Branding is a way to differentiate your business from any other company providing similar products or services. Creating a brand can help your company stand apart from the competition. 274 more words

Strategic Marketing

What Does the Future of Content Look Like?

From a content marketer’s perspective, what does the future hold when it comes to content creation? If you are a digital media enthusiast then you may have heard of terms “beyond the blog” and the “hub-and-hub” model. 385 more words

Beyond The Blog

Find YOUR Sparkle Section

Defined as: Sparkle section, Amen corner, biggest raving fans!!

Exercise: For starters, this is your closest person of influence, which for most of you is going to be a significant other (your man).  431 more words


Don't Retreat Marketers. Ben Franklin to the Rescue.

What the heck is going on in the business world?

Judging by all the negative stories, one would think that a plague of incompetence has afflicted commercial teams across the country. 776 more words


10 Tricks to Becoming the Go-To Person in Your Industry

I get asked this question a lot:  How do you know all this?

The truth is:  I don’t.  I go to all this.

What I mean, is, I SHOW UP.   515 more words


A Tale of Brand Loyalty

This is only one side of the tale, so you tell me about other sides!

This side tells me that brand loyalty is becoming elusive as markets are becoming hyper-competitive. 163 more words

Strategic Marketing