Tags » Strategic Marketing

Empty Seats: How Cricket Australia is changing its pricing strategy to renew interest in less profitable formats

Cricket Australia have announced this week that they will be lowering ticket prices for the Test and One Day matches for the upcoming 2016/17 season.Ticket prices for a Test Match at most venues will now be $30 for an adult (was $45), $10 for a child (was $15) and $65 for a family (was $75). 870 more words

Blog Topic 5: Pricing Considerations And Approaches

Part Seven: Measuring Effectiveness

Today’s topic concludes our blog series – how to build a successful strategic marketing plan.

We’ve covered the following steps in building out a strategic marketing plan: 479 more words

Measured Intentions

10 Medicare Marketing Mega-trends for 2016

In 2016, there are 10 major Medicare Marketing Megatrends that will significantly impact marketers who are focused on developing programs for Medicare prospects and members: 839 more words

Strategic Marketing

Medicare Marketing: What’s Your Tolerance for Testing During AEP?

Each Autumn, starting on October 15th and ending on December 7th, a sprint to the finish line of AEP (Medicare Annual Election Period) is run by every Medicare insurance marketing team.   826 more words

Strategic Marketing

Business Intelligence: Enterprises competitve tool of growth and survival!

Hearing the word intelligence in a business context bring idea regarding secret services, national security, civil liberties protection, preservation of territorial integrity and all the likes spies movies portray.While the contrast is not necessary the same, the core idea remain the same in a business concept. 343 more words

Michael Dinkel - Drew Consultants Delivering Actionable eCommerce Strategy

Drew Consulting is a Marketing Consulting Firm in the Washington D.C. Michael Dinkel said drew consulting specializing in tactical and strategic marketing, Increase Customer Satisfaction, Promote Customer Engagement,Increase Sales through Behavioral Economics, public relations, new business development, event planning and strategy development.

Michael Dinkel


Dick Smith Electronics will have closed all 393 of its Australian and New Zealand stores by April 30th 2016. Unable to recover from $390million worth of debt, where did such an iconic Australian brand go wrong? 773 more words

Blog Topic 2: Segmentation, Targeting And Positioning