Invite people into your world and business that aren’t from the same area of interest / expertise as you.
Some of the best business concepts come from outside normal business activities. 139 more words
A friend sent me an email last week with the subject line proclaiming “Time to Blow-up the Strategic Plan!”
The body of the email contained the gruesome details of the outcome of his organisation’s tender submission for the continuation and expansion of a major part of its business. 554 more words
This past Sunday I run the New York City Half Marathon for the first time. It was not my first half marathon but I was especially excited about it; it is New York City, you get to stop traffic on Time Square, you run 5 miles straight toward the Freedom Tower, it is New York City! 508 more words
Strategic writing that drives toward a desired outcome should be every marketer’s goal. Whether you are looking for ideas to build out your editorial calendar or actually writing, taking some extra time to ask yourself a few critical questions can mean the difference between ‘OK’ content and crafting material that actually drives positive business outcomes. 407 more words