Tags » Strategic Thinking

The Anti-Cluetrain Manifesto — Brands version (Chapter 1)

Imagine two contrasting scenarios — a child shouting out in joy and glee on hearing the bells of the friendly neighbourhood ice cream truck on a hot summer afternoon and the same child shouting out in frustration when he or she fails to cross a level in their favourite game on a Nintendo Game Boy console. 1,497 more words

Brand Strategy


Have you Ever wondered why Bank Holidays are called that? After all, it isn’t only the banks that get a holiday. So is it because the holidays started with the banks? 476 more words


Penalty taking: some game theory and hypothesis testing

One of my colleagues sent me an article in the Financial Times from March 17 entitled “How to save a penalty: the truth about football’s toughest shot. 713 more words


Obliquity - Why some problems cannot be solved directly

On March 30, 2017 a large portion of the Interstate 85 (I85) highway in Atlanta, GA collapsed after a massive fire that raged underneath it. 605 more words

Strategic Thinking

Career Advice

“I think the reason for people’s success is directly related to their individual ability to take risks, fail, and be resilient and continue on, striving for their goals. 166 more words

A Tale of Brand Loyalty

This is only one side of the tale, so you tell me about other sides!

This side tells me that brand loyalty is becoming elusive as markets are becoming hyper-competitive. 163 more words

Strategic Marketing

The spirituality of how we use time

“My disease is terminal. I know that.”

These startling words came from a friend last week–an amazing person who has inspired many with the power of his positivity and love–traits only purified by his encounter with terminal illness. 883 more words

Stress And Work