The 2017 DMDU Workshop was held in Oxford from 13-15 November, at the Oxford Martin School. This is a grand building in the centre of Oxford which used to be the Indian Institute! 535 more words
Tags » Strategy 2
It’s the classic yin and yang of marketing:
Over the last decade, social media empowered brands to infinitely scale – to amass large audiences, seek virality, and communicate for minimal cost. 520 more words
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The religionists are the enemies of liberty, and the friends of liberty attack religion; the high- minded and the noble advocate subjection, and the meanest and most servile minds preach independence; honest and enlightened citizens are opposed to all progress, whilst men without patriotism and without principles are the apostles of civilization and of intelligence.
The personalized customer experience at scale is the on ramp to smart, effective digital strategy. Marketers should take note.
Marketing Expert John Ellett (Forbes Columnist) and I recently discussed the findings from an SAP Digital Executive Transformation Study conducted in partnership with Oxford Economics. The report examined the difference between leading companies (top 3%) who were achieving significant results from their digital transformation efforts by being more profitable while growing faster than their peers ( the remaining 97%) . 473 more words