Tags » Strategy And Business

Branding VS Brand Strategy

You may have dozens of broadcast commercials, press releases, logos, websites and posters to promote your brand. But if there’s no brand strategy behind all that, you’re wasting your money.

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Thought Leadership

Reading Into Social Media

Everyone uses some sort of social media these days, but how can you actually benefit from all this tweeting and posting? Social media can offer you the pulse of your customers if you know how and what to measure. 17 more words


Ten Tips to Better Writing

From emails to tweets to blogs, we all are communicating more through writing these days. And because we receive much more written communication, all of us tend to be impatient and quick to jettison a missive that doesn’t grab our attention. 25 more words

Thought Leadership

Six Strategies to Improve Internal Comms

Communications within organizations can be easily misconstrued, despite an increase in the means of reaching out to employees and executives. Regardless of the size of your company, good communications can increase efficiency and profitability; crossed messages can do just the opposite. 9 more words

Thought Leadership

Read These Books!

Best Business Books of 2014: Here is a list from the editors of Strategy and Business. And, of course, we would add to this list EBM CEO Adrian Dearnell’s book on Media Training which you can order on Amazon.com or Fnac.com!

Thought Leadership

The Death of Numbers-Based Performance Management

Here’s a link  along with accompanying video – to a very interesting piece from Strategy and Business with regard to ineffectiveness of the majority of Performance Management systems in operation in today’s organisations.  137 more words

High Performance

Six Principles for Doing Business in Latam

Strategy and Business published a piece on doing business where governance is weak. They talk about how to succeed in markets that are prone to ethical and legal risks and focus their article on examples in Asia and the Middle East. 357 more words

Latin America