You may have dozens of broadcast commercials, press releases, logos, websites and posters to promote your brand. But if there’s no brand strategy behind all that, you’re wasting your money.
Tags » Strategy And Business
From emails to tweets to blogs, we all are communicating more through writing these days. And because we receive much more written communication, all of us tend to be impatient and quick to jettison a missive that doesn’t grab our attention. 25 more words
Communications within organizations can be easily misconstrued, despite an increase in the means of reaching out to employees and executives. Regardless of the size of your company, good communications can increase efficiency and profitability; crossed messages can do just the opposite. 9 more words