Tags » Strategy Management

Chief Growth Officer: Who they are, Why Now and Do you need one?

Why now?

With the appointment of Francisco Crespo as the new “Chief Growth Officer” (CGO) of Coca-Cola, Coca-Cola  together with other FMCGs like Colgate-Palmolive, Coty and Mondelēz have all hired CGOs to “accelerate growth efforts” or to “bring focus and growth to our platforms”. 1,770 more words


Ascending to the C-suite

A new McKinsey survey finds that executives who move effectively into the C-suite are communicating priorities, valuing their teams, spending time on culture, and understanding their unique leadership role. 1,526 more words


Future Stores

From the book “Gamechangers: Creating Innovative Strategies for Business and Brands; Lessons in Innovation from Those Winning the Game”


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Marketing Management

What CEOs are reading in 2017

Leaders of some of the world’s biggest organizations share which books will keep them occupied in the weeks ahead.

Whether you’re heading to a Northern-hemisphere beach or hunkering down for a Southern-hemisphere winter, take inspiration from this eclectic and inspiring mix of fiction and nonfiction books, dog-eared and new. 581 more words

Marketing Management

10 questions for your PLAN B


What’s your firm’s PLAN B?

PLAN B addresses the scenario of your firm primarily selling talent, to selling a combination of talent, technology and data. 1,065 more words

Professional Service Firms

Firm purpose. Seven options.

I’d highly recommend Jordan Furlong‘s new book, “Law is a Buyer’s Market – Building a Client-First Law Firm”.

Furlong argues that firms should answer ‘the why?’ question with a statement around creating client success. 324 more words

Professional Service Firms

Strategy Management for Education in Cameroon

Developing any project requires a strategy, even if it is to have no strategy. The effective choice of strategy is not simply posting alternative options and throwing darts at them. 2,001 more words