Tags » Strategy & Planning

Estimating Your Market Size

It’s a necessary element of your business plan and pitch deck.  It’s a question you’ll get asked all the time by investor prospects.  And it’s something you’ll find yourself defending, even if much of the underlying data and assumptions didn’t come from you.  1,331 more words

Getting Started

Assessing CRM and loyalty programs. What to look out for?

As many of you know I also consult through TrinityP3, a marketing management consultancy.

At TrinityP3, we help companies assess marketing performance on one hand, and agency performance on the other. 216 more words


How certain can we be about uncertainty?

The answer is 100% – anything we map out as a plan for the future will be characterized by risk and uncertainty.

We can quantify risk but under many scenarios the only thing we can say about uncertainty is it will always be on the horizon. 278 more words

Operational Planning

Sam - Aviva Creative Brief

Client: Aviva Car insurance

Aviva is one of the top insurers, here in the UK. The company covers, car, house, life, annuity and travel insurance. 332 more words

Strategy & Planning

Sam - 4 Ad Blog

Cravendale – Barry the Biscuit

For serious milk lovers!

Cravendale’s Barry the biscuit campaign is based in an animated world where a biscuit family lives. The biscuits are alive and Barry is the son, he wants to go exploring; but his mum tells him not to swim for too long, but he does anyway and loses his head. 1,794 more words

Strategy & Planning