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ADV180 Assignment 1

Failed Product – BlackBerry

BlackBerry is a mobile device, which was developed by BlackBerry Limited, formerly known as Research In Motion Limited (RIM). The company was founded in 1985 by Mike Lazaridis and Douglas Fregin. 495 more words

Strategy & Planning

ADV180: Assignment 3 - Organising Idea

Organising Idea – Felix “Cats Like Felix Like Felix”

One ad campaign we believe has a strong idea and a campaign line that has lasted over time is   for Felix cat food. 551 more words

Strategy & Planning

Assignment 2.3 - Organising Idea

Our AD:

Heinz is a brand that is instantly recognisable anywhere, and used by millions of families worldwide due to the range of products they offer branching out from their most famous product, Heinz Ketchup. 472 more words

Strategy & Planning

Assignment 2.2 - Target Market

Mini Brief: 

Product: The Famous Grousetails Blended Scotch Whisky

Target Audience: Male and Females aged 18-29 years olds

Objective: Encourage a younger audience to drink Famous Grouse Whiskey… 45 more words

Strategy & Planning