It’s a necessary element of your business plan and pitch deck. It’s a question you’ll get asked all the time by investor prospects. And it’s something you’ll find yourself defending, even if much of the underlying data and assumptions didn’t come from you. 1,331 more words
Tags » Strategy & Planning
As many of you know I also consult through TrinityP3, a marketing management consultancy.
At TrinityP3, we help companies assess marketing performance on one hand, and agency performance on the other. 216 more words
The answer is 100% – anything we map out as a plan for the future will be characterized by risk and uncertainty.
We can quantify risk but under many scenarios the only thing we can say about uncertainty is it will always be on the horizon. 278 more words
Cravendale – Barry the Biscuit
For serious milk lovers!
Cravendale’s Barry the biscuit campaign is based in an animated world where a biscuit family lives. The biscuits are alive and Barry is the son, he wants to go exploring; but his mum tells him not to swim for too long, but he does anyway and loses his head. 1,794 more words