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Quantcast Acquires Ad Personalization And Retargeting Company Struq

Quantcast is announcing that it has acquired Struq, a London-based company that offers cross-device retargeting and personalization for advertisers.

Quantcast may be best known for its data about Internet traffic, but it seems to have… 268 more words

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Struq Secures $8.5 million From Reed Elsevier, Pentech, Allen & Co

The problem with internet advertising – and there are many – is that while there are plenty of users who interact with ads, the hard part is working out which users are actually the most valuable to advertisers. 254 more words

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