Tags » Successful Social Media Campaigns

Calculating the ROI of Social Media Campaign

It is often believed that measuring ROI on social media is impossible. The notion is based on the assumption that there are no direct costs to running a social media campaign. 400 more words

BMKT680

Examples of successful social media campaigns

Doreen Harris

BMKT 680 – Social Media Analysis – June 27

Question:  What are some examples of successful social media campaigns?  Why did the campaigns succeed? 420 more words

Social Media And Marketing Success

Successful Social Media Campaigns, ALS and Jurassic World

Today a lot of companies use social media campaigns to market their products, services, brands, etc. Two recent successful social media campaigns I am going to look at are the Jurassic World movie and the ALS ice bucket challenge. 465 more words

Successful Social Media Campaigns

Examples of Successful Social Media Campaigns

A couple examples of successful social media campaigns include the Kern & Sohn Gnome Experiment and the #alsicebucketchallenge.

The Gnome Experiment
The Gnome Experiment was developed in 2011 by Ogilvy Public Relations & OgilvyOne on behalf of Kern & Sohn, a precision scale company. 555 more words

Successful Social Media Campaigns

Screening in Social Media

It is widely assumed that information is asymmetric in market place. So it is a fair statement that the firms (organizations / corporations) have more information about their products and services compared to the consumers / end users. 418 more words

Screening In Social Media

Does a campaign’s success in social media guarantee the brand’s success in overall marketing terms?

A campaign’s success in social media doesn’t always guarantee the brand’s success. This is evident from many ads where the social media rank is either higher or lower than the market share rank. 404 more words

Successful Social Media Campaigns

Drivers of Successful Social Media Campaign

Social Media is a great marketing medium for two main reasons: large marketing funnel and interactivity.   Think about it, approximately, there are 500 million tweets a day ( 475 more words

Successful Social Media Campaigns