It is often believed that measuring ROI on social media is impossible. The notion is based on the assumption that there are no direct costs to running a social media campaign. 400 more words
Tags » Successful Social Media Campaigns
Today a lot of companies use social media campaigns to market their products, services, brands, etc. Two recent successful social media campaigns I am going to look at are the Jurassic World movie and the ALS ice bucket challenge. 465 more words
A couple examples of successful social media campaigns include the Kern & Sohn Gnome Experiment and the #alsicebucketchallenge.
The Gnome Experiment
The Gnome Experiment was developed in 2011 by Ogilvy Public Relations & OgilvyOne on behalf of Kern & Sohn, a precision scale company. 555 more words
It is widely assumed that information is asymmetric in market place. So it is a fair statement that the firms (organizations / corporations) have more information about their products and services compared to the consumers / end users. 418 more words
A campaign’s success in social media doesn’t always guarantee the brand’s success. This is evident from many ads where the social media rank is either higher or lower than the market share rank. 404 more words