Tags » Sustainable Business

Keeping a Current Customer, Getting New Customers: The Missing Link, Bringing Back a Former Customer

Everyone has probably heard the saying “It’s easier to stay in shape, than get in shape” or some variation of that.  The same is true in business with customers, though business people like to use big terms like “customer acquisition cost” and “cost of customer retention,” which really mean getting and keeping customers.  724 more words

Growth

When is a Customer NOT Worth Keeping?

There are always those customers that try and get a better deal, complain, try and set you up to give them something for free.  Some of these customers are worth keeping, they continue to buy things, they actually add value to your business, and they just happen to complain a lot.  570 more words

Sustainable Business

Customer Data: Why You Need to Track Your Customer Behavior

I have written before about knowing your customers, about thinking like they do.  How am I supposed to understand my customers without information about them.  If you are like me, you probably can’t remember how many conversations you are having about different topics with different customers.  780 more words

Sustainable Business

Fresh Out of Ideas, Ask Your Customers: Your Greatest Resource for Ideas, Innovation, Content

Have you ever had a period of time where you just had no more ideas left?  You complete a project, or an article, or a video and you just don’t know what to do next.  587 more words

Growth

Dealing With Bad Reviews: What Do You Do With an Unhappy Customer?

It’s Wednesday morning, you wake up, you glance at your phone.  You see there is a notification from your Yelp business page.  You check the alert and see a *GASP* 1-Star review.  1,008 more words

Growth

What Kind of Customer Do You Want: How to Find Your Best Customers

More views equals more clicks equals more leads equals more sales equals more money right?  In theory yes, but for the wrong kind of customer the cost of acquisition (COA) is not worth the lifetime value of the customer (LVC).  994 more words

Growth