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CPM Profile: Maria Anderson AFAMI CPM, Managing Director, Sustainable Marketing Services

As featured in Marketing Update

Maria Anderson AFAMI CPM
Managing Director, Sustainable Marketing Services


  • Bachelor of Business (Marketing)
  • Diploma of Sustainability
  • Certificate IV in Training & Assessment…
  • 737 more words

Closing the loop of the Circular Economy

In the past, economic models were mostly built on the premise of ‘take-make-consume and dispose” pattern of growth (EU, 2015). Businesses and industries have customarily followed such a linear model that assumed that resources are abundant, available and cheap to dispose of; as every product is usually bound to reach its ‘end of life’. 718 more words

Corporate Sustainability And Responsibility

Increasing the Clickthrough Rate of Your Sustainability Tweets

Clickable tweets are key to driving traffic to your site. This article posted on HubSpot went over 14 ways to increase your clickthrough rate (CTR) on Twitter. 315 more words


Go Green : The New Success Mantra in Marketing

Green is the new buzzword in the marketing. The world is going Green and so are the companies and the governments. Now going green has become the new success mantra in marketing to differentiate the products and services from their competition. 1,527 more words

TripAdvisor GreenLeaders: navigating the website maze and hotels hype

By Nicholas Phoon on 4th May 2015

Green minded and planning to stay at a sustainability certified hotel? The GreenLeaders program from TripAdvisor is promising but be prepared for some frustration. 975 more words


How Sustainability Plays a Key Role in GETTING IT RIGHT!

What are twenty-first century marketers getting wrong? In this article, marketing expert Seth Godin discusses what companies are doing wrong in the marketing environment, and shares his strategies to promote change. 556 more words


Creating Effective Sustainability Content

I’m a firm believer that every time a business posts online, the content should be well thought out and relevant. This article on excellent content writing brings up a very valid point, if you don’t have a system in place to regularly create and market your writing, it will not be very effective and respected. 354 more words