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CPM Profile: Maria Anderson AFAMI CPM, Managing Director, Sustainable Marketing Services

As featured in Marketing Update

Maria Anderson AFAMI CPM
Managing Director, Sustainable Marketing Services


  • Bachelor of Business (Marketing)
  • Diploma of Sustainability
  • Certificate IV in Training & Assessment…
  • 737 more words

Closing the loop of the Circular Economy

In the past, economic models were mostly built on the premise of ‘take-make-consume and dispose” pattern of growth (EU, 2015). Businesses and industries have customarily followed such a linear model that assumed that resources are abundant, available and cheap to dispose of; as every product is usually bound to reach its ‘end of life’. 718 more words

Corporate Sustainability And Responsibility

Increasing the Clickthrough Rate of Your Sustainability Tweets

Clickable tweets are key to driving traffic to your site. This article posted on HubSpot went over 14 ways to increase your clickthrough rate (CTR) on Twitter. 315 more words


Go Green : The New Success Mantra in Marketing

Green is the new buzzword in the marketing. The world is going Green and so are the companies and the governments. Now going green has become the new success mantra in marketing to differentiate the products and services from their competition. 1,527 more words