Tags » Sustainable Marketing

Greenpeace's Unfriend Coal Campaign and Facebook

July 6, 2016

Bingyi Wu

Case Intro:

Video Link: Unfriend Coal Campaign

On Thursday, September 23, 2010, Barry Schnitt, Facebook’s director of policy communications, was faced with a situation that did not look like it was going to go away. 1,105 more words


How were TNSF and TBL implemented by Miguel Torres?

June 25, 2016

Bingyi Wu

The TORRES marketing and sustainability case is published by HBP (Havard Business Publishing). Here is the abstract of the case: 955 more words


CPM Profile: Maria Anderson AFAMI CPM, Managing Director, Sustainable Marketing Services

As featured in Marketing Update

Maria Anderson AFAMI CPM
Managing Director, Sustainable Marketing Services


  • Bachelor of Business (Marketing)
  • Diploma of Sustainability
  • Certificate IV in Training & Assessment…
  • 737 more words

Closing the loop of the Circular Economy

In the past, economic models were mostly built on the premise of ‘take-make-consume and dispose” pattern of growth (EU, 2015). Businesses and industries have customarily followed such a linear model that assumed that resources are abundant, available and cheap to dispose of; as every product is usually bound to reach its ‘end of life’. 718 more words

Corporate Sustainability And Responsibility