Tags » Sustainable Marketing

Moving Towards Sustainable Consumption of 3Rs Adoption among Malaysians

Woohoo! My long awaited IBAICM Conference Paper is finally published online! This research was inspired by how Malaysians are gradually shifting their consumption towards a sustainable manner by adopting Reduce, Reuse and Recycle (3Rs). 355 more words


Greenpeace's Unfriend Coal Campaign and Facebook

July 6, 2016

Bingyi Wu

Case Intro:

Video Link: Unfriend Coal Campaign

On Thursday, September 23, 2010, Barry Schnitt, Facebook’s director of policy communications, was faced with a situation that did not look like it was going to go away. 1,105 more words


How were TNSF and TBL implemented by Miguel Torres?

June 25, 2016

Bingyi Wu

The TORRES marketing and sustainability case is published by HBP (Havard Business Publishing). Here is the abstract of the case: 955 more words