Tags » Sustainable Marketing

Greenpeace's Unfriend Coal Campaign and Facebook

July 6, 2016

Bingyi Wu

Case Intro:

Video Link: Unfriend Coal Campaign

On Thursday, September 23, 2010, Barry Schnitt, Facebook’s director of policy communications, was faced with a situation that did not look like it was going to go away. 1,105 more words

Study

How were TNSF and TBL implemented by Miguel Torres?

June 25, 2016

Bingyi Wu

The TORRES marketing and sustainability case is published by HBP (Havard Business Publishing). Here is the abstract of the case: 955 more words

Study