I prefer lookbooks to catwalk photography, because a lookbook goes beyond fashion, it is a mood, an atmosphere and quite often a story told with images. 34 more words
Tags » Swedish Fashion
So, here’s the deal: I’m addicted to Scandinavian fashion. Specifically Swedish fashion.
I come from London, so I am so used to being in a close proximity of my favourite brands such as Monki, Cheap Monday, COS and in this case, & Other Stories. 269 more words
Forget your Calvin’s, Swedish Eco has you covered. The Swedish brand sells GOTs certified premium underwear, which is dyed using Okeo-Tex 100 standard colouring. The cotton is grown without the use of pesticides, GMO-seeds and fertilisers in Turkey, and ethics are adhered to all the way down the supply chain. 7 more words
Fresh out of a studio in Stockholm, Sweden comes the modern menswear brand Grand Frank. Recently I discovered them on Instagram amongst other interesting brands. They have indefinitely struck a chord with their unique, characteristic accents and flare. 71 more words