Tags » Target Customer

DESIGNER TOOLBOX: How To Fire The Wrong Customer

Hi Guys,

As a winning argument to defend the idea that any business in general especially fashion businesses should target their ideal customers, I would like to share the lessons of my recent experience of firing a customer. 661 more words


What is Marketing ?

Dr. Philip Kotler defines marketing as “the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit. 177 more words

Marketing Expenses

Happy Monday everyone.

On Saturday, Kubae and I went into Portland for an Urban Hike.  In all, we put in almost 10 miles (granted over 6 hours) and enjoyed an almost car-free downtown experience. 754 more words


Because It Was Just The Wrong Customer

Hi guys,

exceptionally this Monday, instead of a fashion quote we will talk about a wonderful fashion short movie. “Once Upon A Time…” by Karl Lagerfeld… 240 more words

Fashion Business

DESIGNER TOOLBOX: How To Use Social Media To Better Know Your Target Customer?

Hi Guys,

After our ‘Social Media Series For Fashion Brands’ series, we thought of another use you can make of social media.

In order to make proper financial estimates when you write your fashion business plan, you need to perfectly know your target customer to justify the strategy you are going to apply. 310 more words

Fashion Business

Chapter 5 Reflection; The Power of Listening

Hello everyone, welcome back to my weekly blog updates.

One thing I found really fascinating about this chapter was the concept of listening. I, like many people know what a great tool it is, but very few of us know to what magnitude. 337 more words

Groundswell Reflection