If you’re starting a business, you’ve probably defined your “target customer.” You know their age, gender, location and perhaps even their income and education levels. But demographics alone won’t give you a complete picture of who’s buying your products. 76 more words
Tags » Target Customer
I know, I know. You probably frowned at that title because it goes against everything you ever learned and loved about doing big business. But I assure you, it is the absolute truth and fuddling it is probably the reason your business isn’t where it needs to be. 1,091 more words
Happy New Year 2015
This time I want to share my experience in selling my handmade products on Trademe, which is similar to eBay. Prior to list my product on Trademe, I have checked the New Zealand Inland Revenue to ensure that my trading activity will be categorised as a hobby, not a commercial one. 1,547 more words
Continuing our discussion of Generation X as our target consumer, we have gathered a variety of facts about our subjects and now need to use those facts to answer the following questions. 1,477 more words
Is your startup a customer virgin? These steps should help get things moving.
The majority of people don’t like selling, or don’t think of themselves as good salespeople so push selling down their list of priorities. 1,166 more words