Tags » Targeting

How To Understand And Target Reader Behavior 05/26/2016

In my previous post, I complained about the fact that online publishers show absolutely norestraint in where and when they shove ads in the reader’s face. 346 more words

Big Data

Time for change: FB Interest Targeting effectiveness is dropping

So let’s start off with, what is Interest Targeting on Facebook?

  • Interest may include things people share on their Timelines, apps they use, ads they click, Pages they like and other activities on and off of Facebook and Instagram.
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6 Habits That Will Make a Difference To Your Content Marketing

Guest post by Lisa Coffey:
An insatiable demand for content appears to be all the rage these days. But you can’t figure out if the content you’re providing is actually what they’re asking for? 1,218 more words


Don't Push Millennials; Build Trust, Gain Loyalty 05/19/2016

According to a new study by RAPTmedia, consumers don’t trust content that’s pushed at them. They’re not relying on it when researching purchases. And nearly all consumers aregoing out of their way to avoid seeing it by blocking pop-up ads, disabling cookies, opting out of emails, and skipping pre-roll video ads. 610 more words


Youth Marketing

The tobacco industry not only targeted their products to adults, but also towards children and teenagers, not all advertisements were directly promoting children to smoke, but they used children as a gateway to their parents. 505 more words


2016 (2013) Tobacco advertising. Available at: http://www.politics.co.uk/reference/tobacco-advertising (Accessed: 18 May 2016).

Croteau, D. (2011) Media/Society: Industries, Images, and Audiences. Available at: http://www.sagepub.com/sites/default/files/upm-binaries/5239_Croteau_Chapter_5.pdf (Accessed: 18 May 2016). 294 more words

Why You Should Heed Geo-Targeting For Better SEO Results

Google leads the way when it comes to geo-targeting. Webmasters who use it to the fullest gain the kind of return on their investment that grows companies and keeps customers returning. 17 more words

Local Search Marketing