Tags » Targeting

Are stereotypes harming your marketing?

I’m a mother, aged 25-40 years with a combined household income of $60,000.

Tell me, how are you going to solve my biggest challenge?  ( 1,329 more words


Five Big Don'ts For Marketing Strategy

Guest post by Janelle Yu:

A good marketing strategy is everything. Every SEO Company knows very well that without effective marketing strategies, it is impossible for them to achieve the desired sales target. 993 more words


Target Audience that Lead to Higher Conversion

Targeted audience is the number of people your targeting can reach. This can be very crucial to get the desired result for an ad.

To navigate in order to edit the target audience. 259 more words

Facebook Marketing

Marketing Strategy for 2016: Focus on Sustainability?

The World Economic Forum, an International Organization committed to improving the state of the world for public and private cooperation, assisted in the launch of a sustainable development initiative worldwide. 547 more words

Chapter 4 - Understand Business-to-Consumer Markets

Which customers to focus on?

I think that many of you remember charts with the results of consumer panels analysis. Quite often when we do such kind of analysis we rush to compare our brand with others in order to decide where we can fin… But what if we have just a look on our brand data? 259 more words

Consumer Insights

The value of customers segmentation

Consumers segmentation has always been one of the core marketing topics. Many companies spend big budgets on conducting segmentation studies and long time on arguing what segment to choose for the brand positioning. 330 more words

Consumer Insights


So, I have a potentially unusual bottleneck in making Command scenarios: What targets to go for?

Any air-to-ground scenario needs targets. In some cases, the wealth of imports makes targeting easy-just use a multi-unit airfield and you have a ton of targets right there. 296 more words