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Friday Faves - 9.4.15

Hope you’ve had a great summer and enjoy your holiday weekend. Then, time to get back in gear as the quarter is almost over.  Here are some good ideas to help you beat goal. 129 more words

Selling Skills

#InstaAds: Coming Soon to a Photo Feed Near You

Instagram introduced ads to its platform about 21 months ago. At that time, businesses could only target the ads based on user location, age, and gender. 205 more words


Star Wars: The Force Awakens the Marketing World

After Disney purchased Lucasfilm in 2012 for $4 billion the following year the company announced the release of a new Star Wars movie. Since news of the highly anticipated December 2015 release of the film, Disney has been ramping up its marketing efforts for the Star Wars brand. 504 more words

Chapter 4 - Understand Business-to-Consumer Markets

How effectively target your mobile audience?

Mobile advertising attracts more and more brands: analysts predict that marketers will spend over $ 50 billion in mobile advertising in the US in 2018, twice as much as desktop. 562 more words

English Articles

4 Secrets to Transforming Your Marketing Team into a Data-Driven Marketing Organization

The phrase “data driven” has become a major business buzzword with companies possessing a data-driven nature reporting significantly higher profits than ones that do not. 347 more words


Put Some Spark in Your Database Marketing

Database marketing is at the heart of any successful customer outreach campaign. From online marketing to the management of your website to the content within, a stale database marketing game plan will result in lackluster campaigning. 521 more words


Mapping the Tanzanian dairy industry: Farming systems, infrastructure and natural resources

With a concerted effort to improve livelihoods through the Tanzanian dairy industry, there is a need to understand the current state of the industry and related environmental resources, and how these may change as the industry develops. 113 more words