Tags » Targeting

What drives ROI in advertising? Creative and Reach

Nielsen, the ratings folks, unveiled a study of 500 advertising campaigns which tracked ROI against sales and media usage.

Nielsen – Driving ROI in media… 6 more words


The Beginning Years: 1996 - 2000

The Beginning of my persecution (Targeting)       

The Years : 1996 – 2000

  • With WNS 1996 – 1998 and
  • Own business 1998 – 2000

I call this as “Persecution“, the world calls this “Zersetzung” and it is also called as  “Targeting” or “Gangstalking” or “Mobbing“.

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What is STP?

S-T-P refers to the fundamental strategy of Segmentation-Targeting-Positioning.

The deadliest sin of marketing is trying to mean all things to all people. Marketers must understand the composition of the market, and exactly who their target customer is. 62 more words


Saudi-led coalition denies targeting family home in Yemen

DUBAI (Reuters) – The Saudi-led coalition fighting in Yemen denied on Tuesday that it had targeted a home, after a health official said nine civilians were killed in an air strike.

Now it’s Snapchat copying Facebook’s ads Power Editor

(Source: techcrunch.com)

Snap Inc desperately needs ad revenue to redirect its sinking share price. So after a year of getting mercilessly copied by Facebook, Snapchat is returning the favor by… 439 more words


Swimming: More than $100,000 raised for the Schooling Sports Academy

(Source: www.straitstimes.com)

SINGAPORE – The Schooling Sports Academy, which bears the family name of Olympic champion Joseph Schooling, has secured its first corporate sponsor, with lighting company Krislite donating $25,000 yesterday. 360 more words

Current Affairs

Data craze

With the influx of data being received and gathered by marketers on a daily basis, how much of that data is actually being put to work and utilized for our benefit in ad delivery, design, targeting and increasing conversion rates? 42 more words