It’s common for public relations clients to have a specific idea of exactly what topics they want to cover and which outlet they hope to be featured in, and they are often skeptical when presented with anything outside of that blueprint. 657 more words
Tags » Targeting
It’s not such a far-fetched notion. Recently, Coca-Cola started using Google technologies to target consumers in US grocery stores. While this example from Coke appears to be a first, it’s clear that tracking physical consumers is becoming a pressing concern for the retail industry as a whole. 71 more words
Last month, we revealed Awesome Content Targeting (ACT), the latest generation of our content analysis engine. It caused a bit of a stir. ACT uses a range of machine learning techniques to build a deep, contextual understanding of the universe of kids content beyond anything that’s been available before. 58 more words
Well, no one is probably going to be happy about this one.
Florida State head coach Jimbo Fisher confirmed on Tuesday that starting defensive back Trey Marshall will miss the first half of the season-opener against Alabama due to suspension. 166 more words