Tags » Tech PR

Trade Show Marketing Tips

Many B2B companies look to trade shows as a way to find new business and expand their brand awareness. It should come as no surprise then that the average B2B brand invests nearly 40% of its total marketing spend on them. 710 more words

Things to do in 2017 for your B2B brand

If you’re a marketing professional working on behalf of a B2B company, you understand the marketing challenges that can come with trying to sell to other companies. 1,210 more words

Startup PR

Defining tech PR and its uses in detail

The ultimate goal of public relations is to help an organization and its public’s adapt mutually to each other. In order words, tech PR can be defined as a strategic communication in the tech industry which builds mutually beneficial relationships between the organizations and their clients. 410 more words

Sterling Pr

Defining public relations and Tech PR in detail

In particular, when the topic of public relations is being discussed one needs to understand two important areas which include; public relations technician and public relations manager. 427 more words

Sterling Pr

Own an IT Firm? Here's Five Signs You Should Hire a Marketing Firm

As IT Business Approaches Year End, Five Signs Your IT Firm Should Outsource Marketing

By Rodger Roeser, CEO, The Eisen Agency

As we approach the end of another business year, it’s an excellent time to look back at your year and see how you did, where you may be able to improve and maybe be a tad more innovative in your approach to success. 1,423 more words

Boss of an Tech Firm? You want clients to outsource to you, but what you are doing in house may be hurting your business.

By Rodger Roeser, CEO, The Eisen Agency

As we approach the end of another business year, it’s an excellent time to look back at your year and see how you did, where you may be able to improve and maybe be a tad more innovative in your approach to success. 1,423 more words

CIPR role in development of tech pr

The CIPR ought to give direction to associations hoping to utilize tech pr staff; the CIPR ought to be viewed as the main body for… 395 more words