Tags » Tech PR

Brand Advocacy and Tech PR in elections

Election fever is high and everyone is talking about it.  Tech PR is one field that can be used very efficiently in elections as well. Where there many different tactics used in election campaigning, brand advocacy is one of them. 438 more words


Aim to Specialise: Jocelyn Hunter

This week I was fortunate enough to meet with Jocelyn Hunter, Managing director for BENCH PR, to discuss her perspective on the industry and pick her brain for some pearls of wisdom. 648 more words


Six Goals of PR

The goals of PR are many but all come back to a desire to grow the business. For many small businesses and startups, PR is seen as a luxury, an activity better pursed by larger, well-funded companies, which is unfortunate. 757 more words

Pr Tips

When should you start a PR campaign?

There’s no right or wrong answer about when to start a PR campaign.

Actually, there’s definitely a wrong time. It’s after something newsworthy happens, something important for your brand with a degree of popular appeal or relevance to a trending topic, and you are two weeks late in getting the news to the local or national media and don’t have any timely pictures or video to share. 915 more words

Pr Tips

How to win more Awards, Recognitions and Top-10s for your company

When was the last time your company won an award? Were you called up to a pedestal during a formal ceremony, or sent a beautifully embossed certificate to hang on the office wall? 979 more words

Pr Tips

What are the goals of PR anyway?

PR is such a catch-all term in business these days. For some, it means getting into a newspaper by buying ads. For others, it involves social media and blogging. 637 more words


Eskenzi in the US

So Neil and I have returned after two blissful months in San Francisco with numerous trips down to Silicon Valley to see our clients, potential clients, clients-come-friends and analysts.  477 more words