Wilsen Initiative (Wi) is a non-governmental initiative registered under the societies, that seek to empower young people to use the acquired skills and talent for prosperity. 503 more words
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Advertising’s original value proposition was simple: Get the word out to as many people as possible. One message had to work for everyone.
Maybe it felt like they were talking directly to you, but advertisers of old reached you by targeting a tribe or collection of similar people: people who drive cars, people who shave, people who run, fathers of young children, households of four or more. 525 more words