This week’s TED Talk features Sarah McBride. She is an LGBT rights activist and feminist who made headlines when she came out as Transgender on her last day as Student Body President at American University. 64 more words
Tags » TEDx
For DECADES marketers and researchers have been conducting polls, surveys and questionnaires either online, over the phone, or face to face, etc. However, newfound research in neuromarketing has been suggesting what people say is only a logical rationalization of how they feel, and since humans are emotional beings and acting on instinct precedes logic, simply asking a sample – or even a population in its’ entirety- is no longer the most accurate strategy for conducting consumer research. 134 more words
Minute Mentor is a series of posts profiling real people achieving their dreams. It began with the simple idea that “seeing is being.” When cofounders Rick and Faye’s oldest son was born, it was clear he was musically inclined. 977 more words
Some breakfast for thought (especially for NYers).
Brand storytelling seems to be the hottest thing right now for major and minor brands, offering the opportunity to connect with consumers on a personal level involving values and beliefs. 710 more words