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Henry Holtzman, Eastern and Mickey Mouse

Henry Holtzman was kind enough to share chapter 23 of his soon to be published memoirs….it’s an interesting juxtaposition:  Henry Holtzman and Mickey Mouse! 1,037 more words

The Back Story

You're in the Army now

Chuck Windsor, who worked on the US Army account from 1986 to 2000, sent this to us:

Y&R’s Army Protocol
Once the U.S. Army Recruiting Account was won John Glorieux asked me to put together some things Y&R might do to “show the colors”. 940 more words

Winter 2014-15

How the Dr Pepper product group produced a 13-week syndicated TV series and lived to tell the tale.

Sent to us by Joe Tilli.

Here is a little tale about how a bunch of us on the Dr Pepper business lived the brand’s… 1,083 more words

Winter 2014-15

Hanging on the Gallos

Chapter 5 from Fred Goldberg’s new book (that’s Fred in 1981) 9,887 more words

Winter 2014-15

The TWA Account - Roger Chiocchi

Y&R got the TWA business in the mid-1980s, right after financier/leveraged-buyout-artist, Carl Icahn, bought the airline. It was not a fun account.

Soon after we began, it became abundantly clear why Icahn was so rich: 1,201 more words

Winter 2014-15

The "wonderful little trade campaign" that did...

By Matthew G. Crisci

I had just finished a cup of morning caffeine when the phone rang. It was the unmistakably raspy voice of Ed Ney… 1,832 more words

Winter 2014-15