Tags » Theory Thursday

5 Communication Principles Crucial to Brand Positioning

Branding matters.  There’s little to no argument out there for today’s business community.  And branding matters differently too depending on who you ask.  For marketing managers, branding articulates an… 1,204 more words


Operation Mongoose Theories Vol. 2

THIS IS IT! In 3 days, the season will wrap with an action-packed 2-hr finale. From the time I posted Vol. 1 of finale theories to today, more news has come in, which has resulted in more ambiguity. 1,675 more words

Theory Thursday

Operation Mongoose Theories Vol. 1

It’s that time of year. The thing we love & dread the most: season finale. Take a deep breath & accept the fact that this is happening in less than two weeks. 1,469 more words

Theory Thursday

Sympathy for the De Vil

When initial word got out about Victoria Smurfit’s casting of Cruella De Vil, I was skeptical. How the heck were they going to incorporate Cruella in the world of OUAT? 738 more words

Theory Thursday

Numbered Days

Oh how the mighty have fallen! Rumpelstiltskin’s complex story continues to spiral out of control. Ever since his resurrection in 3B, Rumple’s character development has been reset (which I discussed some in “Redemption for Rumbelle”). 718 more words

Theory Thursday

Wicked Always Wins

Hey remember back in early February when I posted “Familiar Faces” I said I would later discuss Zelena’s connection to the Queens of Darkness? Yes, no, maybe? 683 more words

Theory Thursday

Theory Thursday #2!

This theory is quite……. I don’t really know what to say about it.

The Ekypyrotic Scenario

“Here’s something that scientist hipsters argue as a viable alternative to the theory that no-one has successfully disproved in, like, forever. 167 more words