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Retrospectiva Olimpíadas Rio 2016: Erros e acertos da maior festa do ano

Algumas semanas atrás tivemos aqui, em território nacional, um dos maiores eventos do ano, as Olimpíadas Rio 2016. Agora que o evento acabou – de uma forma muito elogiado pelo mundo todo – chegou a hora de analisar quais foram os grandes momentos dessa festa. 1,223 more words


10 Reasons to Go to the 2020 Olympics in Tokyo

The Rio Olympics may have just ended, but I’m already looking forward to the 2020 Olympics in Tokyo. While there were numerous complaints about the living conditions for the athletes in Rio, as well as there being raw sewage in the water they were competing in, I don’t think this will be a problem in Tokyo. 1,014 more words


Nintendo earned free Super Mario advertising at Rio Olympic Closing Ceremony

TOKYO (AP) — How much did Nintendo pay to land that dream marketing opportunity at the Rio Olympics closing ceremony, where Japan’s prime minister popped out dressed as the red-hatted plumber Super Mario… 368 more words


Promoting Tokyo 2020 Part 2: How Companies Which Are Not Olympic Sponsors Do It

Mitsui Fudosan won the rights to be the Japan Olympic Committee’s exclusive real estate Tokyo 2020 Gold Partner. That shuts out companies like Mitsubishi Jisho (Mitsubishi Estate, in English) from marketing themselves using the Tokyo 2020 logos, or even the word, Olympics, and of course, the five-ring Olympic logo. 356 more words

Rio Olympics

Youth Games will kick-start Tokyo 2020 preparations – Dr Are

The second edition of the National Youth Games which in Ilorin on September 22, would be used to launch preparations for the Tokyo 2020 Olympic Games, where Nigeria would be out for medals haul in multiple medals winning sports, Director Grassroots Sports Development, Federal Ministry of Youth And Sports Development, Dr. 188 more words