Tags » Tourism Marketing

Storytelling marketing for the Santiago Way’s pilgrimage

One of the worldwide famous life-changing experience destination is the Santiago Way, a pilgrimage route that revived two decades ago from the middle age. It was first developed through the local Government’s investment in hospitality facilities and promotion, and from then on through word of mouth and high-profile storytelling, including many films. 322 more words

Marketing 3.0

Top 5 reasons to attend trade shows with Travel Juneau

1.       Save MONEY
Who doesn’t want to do that? By sharing a booth the registration costs go down dramatically, in fact, the more that want to attend the less everybody pays! 387 more words

Tourism Marketing

Case study: Trip4real. Tourism experience collaborative business model

Trip4real is a paradigmatic example of how the collaborative economy flourishes in new business models for the tourism industry. Founded in Barcelona by Gloria Molins, it connects local experience developers with tourists eager to discover the destination through tailored experiences for them. 218 more words

Marketing 3.0

Key Elements of Travel Websites

The travel and tourism businesses are increasingly using corporate websites as they help them improve consumer leads and sales conversions. In addition, their clear, differentiated pricing information on service-tiers provide product options to online prospects. 676 more words


"A Destination Research Trip: Savannah, GA"


It’s a word I made up.

I define it as the condition of two or more entities who compete for the same customer, but are in complimentary markets. 499 more words


The British are here! The British are here!

Travel Juneau assists the BBC and PBS with Wild Alaska Live

Travel Juneau is thrilled to be part of one of the worst-kept secrets in town – the live broadcast of… 254 more words

Tourism Marketing

Controlling service quality through customer reviews

The Spanish Online Travel & Entertainment Broker “ATRAPALO” has opened a blog to let their customers express their opinions on their lived experiences with Atrapalo’s products. 278 more words

Marketing 3.0