As professional writers do when editing their works, content creators should also follow a protocol to ensure a minimum quality standard of the branded content. This protocol consists of a check list to ensure that the content complies with certain requirements. 262 more words
Tags » Tourism Marketing
As for all the marketing materials, brand storytelling has to follow certain guidelines that are usually detailed in the corporate content marketing style guide.
In the case of destinations, where many amateur writers are to participate, this style guide plays an especially important role. 354 more words
Recently, I visited Skopje in Macedonia for the first time to give a presentation on Cultural Tourism and European Cities at the 1st International Conference for Tourism and Hospitality Students, 195 more words
Based on the factors that have proved to foster virality, there are three main strategy recommendations:
Design your content to provoke an emotional reaction. Arousing a sense of amusement, surprise, anger, solidarity or affection is likely to foster sharing among the audience. 349 more words
The media mix for storytelling marketing is likely to be different for every campaign. There are three main categories of media channels to consider: paid channels (advertisements and sponsorships), own channels (website and own social media pages) and followers’ channels (content created by followers, journalists, bloggers). 271 more words