The rules of marketing have definitely changed. In this new digital environment, a weak and inadequate brand will quickly be exposed. The potency and breadth of new digital platforms are compelling DMOs to engage in activities that have greater relevance, integration, targeting accuracy, speed, and responsiveness. 397 more words
Tags » Tourism Marketing
Tourism Fiji has chosen Tokyo-based destination marketing agency, Aviareps Japan Ltd to guide and direct their marketing and promotional efforts in Japan.
Source : Travelandtourworld.
When content is king and there are multiple channels to distribute various types of content, how can we make sure that the right message appears at the right people at the right time? 732 more words
Increased awareness of world issues and global needs has led to a rise in the desire to help others abroad. Travelers want to reconnect with humanity, find a sense of meaning, and help their global neighbors in a hands-on way, rather than simply through monetary contributions. 560 more words
We receive many emails from city leaders, practitioners and students around the world. From time to time we share some of the responses with readers. 265 more words