Tags » Tourism Marketing

The power of persuasion: how travel influencers can become a DMO’s new best friend

Energetic, dynamic, imaginative and flexible. Increasing numbers of travel brands are discovering the value of building long-term relationships with travel influencers, and tapping into their problem-solving abilities too. 1,017 more words

Marketing 3.0

Are Emotional Benefits Always in Your Destination and Place Branding?

One of the most overlooked, yet most powerful component in the branding of places is the role of emotional benefits. This was recently the subject of considerable discussion at… 532 more words

Marketing 3.0

Shared decisions feel better

 “The social networks potential to turn every citizen into an agent for the improvement of the community is huge” says Alfons Cornella –Spanish Innovation leader- in his book… 499 more words

Tourism Marketing

Belajar Risk-Marketing

Menteri Pariwisata Arief Yahya minta agar Industri Siapkan Diskon Khusus Akomodasi. Ini merupakan salah satu cara berani untuk menghadapi kendala non-teknis yg berada di luar kendali kita dgn menggunakan unsur-unsur yg berada dalam kendali. 748 more words

Tourism Marketing

Louisiana Lt. Gov. To promote the cuisine of Louisiana for tourism marketing

Louisiana Lt. Gov. Billy Nungesser is going to New York with 10 chefs for promoting the cuisine of Louisiana.

The tourism marketing trip is planned for Monday through Wednesday.

Source : Travelandtourworld.


Big Events in Small Destinations

I recently spoke at the 2nd annual International Conference for Students in Tourism and Gastronomy, in Skopje, Macedonia.  My presentation was about how small tourism destinations, especially in emerging economies, can use major events as part of their tourism branding.  137 more words


The innovation challenge in destinations

Research and innovation will have a fundamental role in the competitive improvement of destinations. Any policy for the destination development has to include a vision and an innovative orientation that brings some sort of competitive advantage. 582 more words

Marketing 3.0