Tags » Tourism Marketing

Salisbury Beach, Massachusetts: A Study in Beach Town Tourism

Salisbury Beach, Massachusetts
The Perfect Beach Destination in Need of Marketing, Historic Preservation and a Little Renovation

Firstly, this was written after our second vacation in Salisbury Beach so, while this isn’t the destination for everyone, it certainly has broader appeal than the message and impression the town, or tourism agency, is giving. 1,324 more words

Travel

Clustering benefits for marketing

So long as every type of environment is more or less adequate for certain types of activities, the correct matching between the location and the activities developed is a key factor for competitiveness and also for effective marketing, as it helps to build a cluster’s consistent identity, enhancing the character of the experience and also helping the tourists to envision what kind of feelings they are likely to experience. 188 more words

Strategy Planning & Execution

Let's Make a Deal!

No, seriously…we are partnering with the Let’s Make a Deal Game Show to showcase Juneau as a first prize package!

If you aren’t familiar, “Let’s Make a Deal” is hosted by comedian and entertainer Wayne Brady. 215 more words

Tourism Marketing

Ad opportunity: Alaska Airline's Beyond Magazine

Discounted ad space is available in Alaska Airline’s Beyond Magazine with your Travel Juneau membership! The deadline to reserve ad space is June 21st and the materials are due June 26th. 35 more words

Tourism Marketing

5 Ways Social Media Has Transformed Tourism Marketing

Social media has fundamentally changed the way that many companies communicate with and market to their target demographics. For the travel and hospitality sector, in particular, the rise of the Internet and the increased popularity of social channels has altered travel marketing. 997 more words

Travel & Words: Connecting Juneau with travel writers

Travel Juneau spent some quality time in Salem, Oregon last week for the annual Travel & Words Conference. Hosted by Northwest Travel Magazine, this was the first year Travel Juneau was invited to attend and it’s success has us hoping for a repeat experience for years to come. 62 more words

Tourism Marketing

Product competitiveness programs

Beyond the aforementioned recommendations for specific products or sites, these competitiveness programs should also be taken into account, as they apply to the whole product category: 304 more words

Strategy Planning & Execution