Energetic, dynamic, imaginative and flexible. Increasing numbers of travel brands are discovering the value of building long-term relationships with travel influencers, and tapping into their problem-solving abilities too. 1,017 more words
Tags » Tourism Marketing
One of the most overlooked, yet most powerful component in the branding of places is the role of emotional benefits. This was recently the subject of considerable discussion at… 532 more words
Louisiana Lt. Gov. Billy Nungesser is going to New York with 10 chefs for promoting the cuisine of Louisiana.
The tourism marketing trip is planned for Monday through Wednesday.
Source : Travelandtourworld.
Research and innovation will have a fundamental role in the competitive improvement of destinations. Any policy for the destination development has to include a vision and an innovative orientation that brings some sort of competitive advantage. 582 more words