Tags » Tourism Marketing

How Has Digital Changed Destination Touchpoints?

The rules of marketing have definitely changed. In this new digital environment, a weak and inadequate brand will quickly be exposed. The potency and breadth of new digital platforms are compelling DMOs to engage in activities that have greater relevance, integration, targeting accuracy, speed, and responsiveness. 397 more words

Marketing 3.0

Tourism Fiji selected Aviareps Japan for tourism marketing

Tourism Fiji has chosen Tokyo-based destination marketing agency, Aviareps Japan Ltd to guide and direct their marketing and promotional efforts in Japan.

Source : Travelandtourworld.

Destination

Integrated, Multichannel Tourism Marketing: Gadgets, Books, Films & more

When content is king and there are multiple channels to distribute various types of content, how can we make sure that the right message appears at the right people at the right time? 732 more words

Marketing 3.0

Destination Marketing for Voluntourism

Increased awareness of world issues and global needs has led to a rise in the desire to help others abroad. Travelers want to reconnect with humanity, find a sense of meaning, and help their global neighbors in a hands-on way, rather than simply through monetary contributions. 560 more words

Marketing 3.0

Disney “Commandments” = Great Learning for Cities and Downtowns

I once came across the informal guidelines that have inspired and guided generations of Disney Imagineers as they design and manage the Disney theme parks and guest experiences. 502 more words

Marketing 3.0

It Takes a Culture of Collaboration to Deliver a Place Brand

We recently conducted a Tourism Assessment Review for a small city that discovered that its tourism performance was declining. This was an attractive small city with an historic downtown that had successfully established a state-wide reputation as a destination for antique shoppers. 311 more words

Marketing 3.0

What’s the Difference Between Branding and Marketing?

We receive many emails from city leaders, practitioners and students around the world. From time to time we share some of the responses with readers. 265 more words

Marketing 3.0