Tags » Tourism Marketing

The Marketing Plan 3.0: Content strategy development stages

As the Content Marketing Institute defines, “content marketing is the marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience, with the objective of driving profitable customer action”. 437 more words

Marketing 3.0

2017 Juneau Guide & Planner Listings and Ad Rate Card

Travel Juneau, in conjunction with the Juneau Empire, has started work on the 2017 Juneau Guide and Planner. I know, I know, it’s JULY but we’ve begun working on editorial, choosing photos for the cover and AD SALES. 89 more words


The Marketing Plan 3.0: Communication strategy

The communication strategy challenge showcases the strategic shift that entails embracing Marketing 3.0. As in the case of the targeting strategy, there first has to be a sound analysis about the cost-effectiveness of every marketing tactic and marketing channel used to reach the target groups, assessing also its strategic value in accessing the most profitable targets and achieving other key objectives, to eventually streamline the operational system. 349 more words

Marketing 3.0

The Marketing Plan 3.0: Communication goals

With the new marketing system, communication turns into a two-way conversation between the destination and all its stakeholders, who want to be listened to and want to contribute in the brand control and development. 169 more words

Marketing 3.0

Alaska Magazine Co-op Opportunity

Travel Juneau will once again offer co-op ad space in Alaska Magazine in 2017. Our sales rep, Melissa Bradley, will visit Juneau July 18-19 and would be happy to meet with members about this fantastic opportunity. 44 more words

Tourism Marketing

Travel Compositor completes its next round of funding

TravelC have announced a €1 Million funding round with Caixa Capital Risk, and with it the integration of hotel booking management provider Hotelerum.

TravelC have created a unique set of unique booking engines that are licensed and branded for Online Travel Agents, Tour Operators, Travel Agents, Destination Marketing Organizations and Hotel Groups. 217 more words

Online Travel Agency

The Marketing Plan 3.0: Internal audit

Once the market analysis is carried out, it’s time to assess the marketing system’s performance and its adequacy to the new market reality. Firstly, the current results according to the marketing KPIs have to be analyzed. 221 more words

Marketing 3.0