Tags » Tourism Marketing

Marketing strategies for tourism destinations: A competitive analysis: Travel Daily News

The new European Travel Commission project focuses on six high potential markets, namely Brazil, Canada, China, Japan, Russia and the United States. This fact-finding research offers a bird’s-eye view of the competitive environment in the global tourism marketplace, and a portrait of the tourism strategy and marketing activities of competing destinations in each market… 269 more words

Destination Marketing

Tourism Marketing: E-travel giants get more individual - fvw

Leading travel e-retailers are using technology to speed up and individualise their offers, according to top executives at a recent fvw event.

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Digital Marketing

Tourism Policy in the UK - do we really need one?

Despite writing and teaching about tourism policy, I do sometimes wonder about whether we need tourism policy at all, at least in the UK.

The classical arguments for why we need tourism policy are fairly convincing: The industry is incredibly complex and fragmented and benefits from structure and leadership; The… 788 more words


Brands are more than logos...

Is this a good brand ? An important question but almost always asked in the wrong context.  “Is this a good brand” almost always asks for a judgement on a logo or a tagline or a creative execution.   83 more words

Tourism Marketing

14 High Gain questions that will make your customer stop and think!

In the tourism industry, we’re always told to use ‘open ended’ questions when speaking to customers, but if you really want to make a customer open up to you, and stop and think about what they really, really want, at People Buy People I recommend using a couple of ‘High Gain questions’ that should do the trick. 300 more words

High Gain Questions


The important part played by local food producers has long been recognised as an essential element in the development and growth of tourism in the locality. 319 more words