Tags » Tourism Marketing
The new European Travel Commission project focuses on six high potential markets, namely Brazil, Canada, China, Japan, Russia and the United States. This fact-finding research offers a bird’s-eye view of the competitive environment in the global tourism marketplace, and a portrait of the tourism strategy and marketing activities of competing destinations in each market… 269 more words
Leading travel e-retailers are using technology to speed up and individualise their offers, according to top executives at a recent fvw event.
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The classical arguments for why we need tourism policy are fairly convincing: The industry is incredibly complex and fragmented and benefits from structure and leadership; The… 788 more words