Tags » Tourism Marketing

Characteristics of a Successful Online Marketing Campaign

Being flexible and current are two important characteristics to a successful online marketing campaign. The social media landscape is constantly evolving—whether it is the changing of an algorithm, a new feature, new trend, or even the inception of an entirely new social media platform. 660 more words

Marketing 3.0

Tomorrow’s DMOs Must Become Brand Managers

It seems that every other day I see more evidence that the role of destination marketing organizations (DMOs) is under greater threats and challenges than ever before. 293 more words

Marketing 3.0

Southern Success Story: Effective Online Tourism Marketing of US Gulf Coast States

It is estimated that 84% of leisure travelers use the Internet for planning their trips. Knowing this, a creative and effective online tourism marketing strategy is essential for every tourism destination. 433 more words

Marketing 3.0

The Impact of Social Media on Creativity

GigaOm recently published a great piece on discussing the impact of social media on creativity, citing the John Mayer’s tribulations with Twitter as their prime example: 525 more words

Marketing 3.0

24 Immutable Laws of Place Branding

Branding for destinations takes many rules from product branding and namely services branding. However, these have to be adapted to the specificities of destination marketing, and further, destination branding has also some specific rules not to be disregarded.  1,599 more words

Marketing 3.0

Why Isn’t Anyone Supporting our City Brand?

In recent months I fielded calls from two frustrated CEO’s of DMOs, one in Australia and one in the USA with the same question, “why isn’t anyone supporting our new brand?” Both had launched their brands about 3 years ago and were finding that their DMO was the only organization making reference to the brand. 284 more words

Marketing 3.0

Is Place Branding Still Relevant for Cities?

Some time ago I delivered a keynote presentation and the CEO of a city tourism organization approached me and said, “I enjoyed your presentation, but isn’t branding cities obsolete?” He went on to say that he believed that brands are irrelevant and dead because of the digital power that consumers now have at their fingertips. 352 more words

Marketing 3.0