Tags » Tourism Marketing

Product competitiveness strategy: resources & experiences

Beyond the development programs to create new products, there are also programs to improve the current products’ competitiveness. In this point, however, it is also necessary to talk about product competitiveness strategy, as the programs are in fact a concrete idea as a result of the product improvement strategy. 271 more words

Strategy Planning & Execution

Product development programs

There are certain types of products that may be developed in many destinations:

  • Events calendar: there should be an Events committee in charge of designing an attractive calendar of events, both to cover seasonality gaps and to strengthen the value during the high season, when there is the toughest rivalry among destinations.
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Strategy Planning & Execution

How to develop new products

Beyond the cluster’s and cross-destination conditions, product competitiveness is no doubt a key factor to consider in the overall assessment and strategy. Product competitiveness strategies entail sometimes developing new products and others just improving the current ones. 460 more words

Marketing 3.0

Does Marketing Go Too Far?

“And this, our life, exempt from public haunt, finds tongues in trees, books in the running brooks, sermons in stones, and good in everything.”

As You Like It… 629 more words

6 Digital Marketing Tips for Hoteliers

Technology and digital marketing continue to shape the travel industry and hotel consumers’ path to purchase. Here are a few low cost ideas to help you stay in front of this constantly evolving world. 860 more words

Hotel Marketing

From the CEO: Telling the Juneau story - to the storytellers

Last week, I had the privilege of representing Juneau at the ATIA Media Day in New York, where I met with more than 20 vetted, high-caliber… 315 more words

Tourism Marketing

Simpleview Summit: inspiring organizing ideas for destination marketing

Travel Juneau headed for the sun last week as Simpleview Inc. kicked off their week-long Simpleview Summit in Tuscon, AZ. In attendance were 700 destination marketing organization (DMO) representatives from all over the world in addition to 200 Simpleview team members. 110 more words

Tourism Marketing