As the Content Marketing Institute defines, “content marketing is the marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience, with the objective of driving profitable customer action”. 437 more words
Tags » Tourism Marketing
Travel Juneau, in conjunction with the Juneau Empire, has started work on the 2017 Juneau Guide and Planner. I know, I know, it’s JULY but we’ve begun working on editorial, choosing photos for the cover and AD SALES. 89 more words
The communication strategy challenge showcases the strategic shift that entails embracing Marketing 3.0. As in the case of the targeting strategy, there first has to be a sound analysis about the cost-effectiveness of every marketing tactic and marketing channel used to reach the target groups, assessing also its strategic value in accessing the most profitable targets and achieving other key objectives, to eventually streamline the operational system. 349 more words
TravelC have announced a €1 Million funding round with Caixa Capital Risk, and with it the integration of hotel booking management provider Hotelerum.
TravelC have created a unique set of unique booking engines that are licensed and branded for Online Travel Agents, Tour Operators, Travel Agents, Destination Marketing Organizations and Hotel Groups. 217 more words