Tags » Tourism Marketing

Suggestions to travel brands and DMOs on how to improve their blogger outreach activity (II)

1. ADDRESS BLOGGERS BY THEIR NAME

It is amazing how many bloggers get sent generic emails. In 30% of all emails I receive, I find the press releases are addressed to me without using my name and even worse they are getting my name wrong. 814 more words

Marketing 3.0

Suggestions to travel brands and DMOs on how to improve their blogger outreach activity (I)

While there has been a gradual evolution in the blogging industry towards becoming professional, has blogger outreach evolved and improved over the last few years? 1,136 more words

Marketing 3.0

How to Avoid Being Anytown, USA Part 4

Firstly, there is no one action or magic bullet that can save places from the Anytown, USA sameness trap. However, one thing is certain, and that is that it will take leadership and a holistic approach involving many local organizations, along with the support of residents. 390 more words

Marketing 3.0

Maybe public servants should attend marketing training and stay for the duration...

Recently I was invited to tender to write the copy for a regional tourism website in NSW. The brief was strange to say the least. 889 more words

Marketing

Amplify Your Roar: Leverage Social Media to Market Your Destination

In this generation, social media is more important than ever, especially for tourism marketing. People are spending over four times more time on Facebook than Google – today there are about 1.3 billion people on Facebook. 600 more words

Marketing 3.0

How to Avoid Being Anytown, USA: Part Three

There are many reasons why even well-meaning cities can end up being bland and uninteresting. The most common causes are that they lack bold vision, belief in themselves and don’t have a focus on their distinctive points of difference. 587 more words

Strategy

How to Avoid Being Anytown, USA: Part Two

We are living in the most competitive time in history, where cities of all sizes find themselves competing more fiercely for relevance, respect and reputation. In the USA alone there are approximately 20,000 incorporated cities, 3,400 counties, and myriad downtowns and suburbs clamoring for attention. 393 more words

Marketing 3.0