Tags » Traditional Marketing

Reaching Professional Tradesman: Why Content Marketing Works When Advertising Might Not

By John Sonnhalter, Rainmaker Journeyman at Sonnhalter

Contractors and professional tradesman often don’t have time to read the latest trade publication or look at the magazines’ website on a regular basis and might miss your message. 311 more words

John Sonnhalter

Traditional advertising drives consumers online.

Just in case you thought that your TV, radio and print advertising was going nowhere, studies show that a consumer’s natural reaction is to go online for further information and read product reviews.   97 more words

Corporate Branding

5 Best Practices for Testimonials

By John Sonnhalter, Rainmaker Journeyman at Sonnhalter

I have found that there’s no better way to position yourself as a credible source than by having a third party sing your praises… 256 more words

John Sonnhalter

Is Your Company Giving Back?

By John Sonnhalter, Rainmaker Journeyman at Sonnhalter

Being socially responsible goes beyond individuals. Companies, no matter what size, should support communities where they draw its workforce from. 308 more words

John Sonnhalter

Tips on How to Build an Effective Landing Page to Reach Contractors

By John Sonnhalter, Rainmaker Journeyman at Sonnhalter

Landing pages are a great way to both monitor and capture information. The key to successful landing pages are to focus on the one message that got them to that page and deliver. 402 more words

John Sonnhalter

Classic vs Social Media Marketing

I hear these “old vs. new” battles all the time: the diets we practice, the technology we use, the way we raise our kids.  It seems everyone above the age of 30 has a good ol’ days story. 554 more words

Social Media

Classic Marketing & Social Media Marketing

Scheduling Marketing: Long-Ranging verus Spontaneous

To be successful in the field of marketing, companies should strive to blend both traditional and social media. In an… 984 more words