Tags » Traditional Marketing

Why Distribution Needs to Charge for Their Expertise

By John Sonnhalter, Rainmaker Journeyman at Sonnhalter

Distributors in general are their own worst enemies when it comes to the value they bring to the table and charging customers for it… 334 more words

John Sonnhalter

Helpful Advice To Use When Facebook Marketing

Are you knowledgeable about the concept of online marketing? Does what you do know apply to Facebook marketing? Have you mastered traditional marketing, but need to learn more about new approaches? 19 more words


Paradigm shift in the Marketing Mix - 4P's out 4E's in

Rarely you will come across a marketing professional who is not aware of the 4P’s of Marketing. These P’s were first coined by Jerome McCarthy in 1960. 910 more words


How Many Ways Are You Using Content to Reach Tradesmen?

By John Sonnhalter, Rainmaker Journeyman at Sonnhalter

We all want to get our message in front of contractors. In order to get more out of your content, you need to tie it to your strategy. 166 more words

John Sonnhalter

Do Less, But Do It Better

By John Sonnhalter, Rainmaker Journeyman at Sonnhalter

I don’t know why folks think that more is better. Better than what? Why do you have to focus on the latest and greatest new thing that comes out? 168 more words

John Sonnhalter

Traditional v Digital

Coming from a family of generations of successful traditional marketers, it is easier for me to remain objective on the subject of Traditional vs. Digital Marketing. 327 more words


Are You Making the Most of Your Content Curation?

By John Sonnhalter, Rainmaker Journeyman, Sonnhalter

One of the biggest challenges we all face is getting more out of our marketing budgets. Most of us, when thinking of developing content, think of it as a new task that we have to start with a clean sheet of paper. 225 more words

John Sonnhalter