Tags » Traditional Marketing

Traditional Marketing is Dying: Why Is It Taught in School?

I declared the major of marketing in 2010, with the idea of being involved in advertising, much like Donald Draper from Mad Men, but without the mass consumption of whisky, or cigarettes. 923 more words

Digital Marketing

B-to-B Marketers: Why it takes more than three calls to make a sale

By John Sonnhalter, Rainmaker Journeyman, Sonnhalter

We’re all focused on generating more leads these days, but I find it ironic that most companies don’t do much with them once they get them. 423 more words

John Sonnhalter

Why use Video as Part of your Marketing Mix to Reach the Professional Tradesman

By John Sonnhalter, Rainmaker Journeyman at Sonnhalter

Video is a powerful tool. Consumers view more than 8 billion videos a day on YouTube and Facebook. That alone should tell you something – that people like videos. 157 more words

John Sonnhalter

Is Traditional Marketing Dead? | All Business

Business marketing has changed drastically over the past few years. Whereas newspapers and magazines once were the prime spot to market your business, with the world’s growing dependence upon online resources, many of these once highly-effective marketing tools can no longer compete with modern technology. 54 more words

News And Views

Don’t Ignore Old School Marketing Strategies

In the rush to market themselves online, small businesses, especially brick and mortars, frequently lose sight of more traditional marketing strategies. Hey I get it. Inbound marketing is my business after all. 270 more words

Inbound Marketing

Airtel embraces new marketing and Advertising Technology

Traditional Marketing is becoming less effective day in, day out.

In regard to this, the second largest mobile service provider in Kenya, Airtel Kenya has chosen to work with quality content producers online to meet and engage with their customers. 53 more words


Are You Using Landing Pages to Help Qualify Leads?

By John Sonnhalter, Rainmaker Journeyman at Sonnhalter

Landing pages are microsites where prospects go when they click-through a link.

Hopefully, as part of your strategy to move prospects along the selling cycle, you are using landing pages in order to deliver on what you promised. 181 more words

John Sonnhalter