Tags » Traditional Marketing

The Three-Legged Marketing Stool - Part 2

Social This is part 2 in a 3 part message containing information on using a combined mix of traditional, digital and social media marketing tools to create a comprehensive marketing strategy. 702 more words

Business Education

Has Loyalty Killed Traditional Marketing?

Have you ever thought about de-emphasizing traditional marketing and focusing on loyalty instead?

A recent Harvard Business Review article theorizes that a focus on loyalty should trump marketing. 165 more words


Are Independent Industrial Distributors Helping Amazon to Succeed?

I recently read a great article in Industrial Supply magazine on how independent distributors are helping Amazon take business away from them. The article was written by Jack Bailey, CEO of… 233 more words

Traditional Marketing

Choosing the Right Business Name - From an Internet Marketing Perspective

What’s in a name?  Frankly, a LOT.  Any marketing and branding agency can go through the important details of naming a new business or one that is renaming from a brand perspective. 680 more words

Domain Names

Why Taylor Swift can teach us all a thing about content marketing

I haven’t published a blog post in awhile and an idea came to me while reading Content Rules by Ann Handley and C.C. Chapman that happens to incorporate two things I’m passionate about: music and marketing. 700 more words

Are You a Strategic or Tactical Thinker?

Strategic or Tactical, which is more important? It takes both to ensure a comprehensive marketing program. Most of us have no problem doing tactics since we can list the tasks and check them off. 154 more words

John Sonnhalter

Are all your Twitter Mentions "Thanks for the Follow?"

Do you have a Twitter account for your business? If not, go… get one now. Seriously, it’s is such an amazing and free tool for your business why wouldn’t you have one? 414 more words

Social Media