Tags » Traditional Marketing

Why Story Telling is So Important When Dealing with Contractors

By John Sonnhalter, Rainmaker Journeyman, Sonnhalter

I recently read a post by John Jantsch from Duct Tape Marketing, People Buy Stories Before They Buy Stuff,  307 more words

Marketing Tips

Top Tips to the Perfect Cover Letters

Cover letters. Not the type you write for a job. The dying art of a well-constructed piece of marketing paper used to lure the customer ever closer to your product / service. 618 more words


Role of the Business Card in the Digital Age

I’ve often wondered about the seldom used box of business cards that sit in one of my desk drawers, as well as the stack that occupies a small place atop my desk.   191 more words

Digital Marketing

Little Ceasers & Lil' Wayne: Why I'm Excited for the Super Bowl

Despite my late rent check, my leaking ceiling, and the parking ticket I found on my car this morning, all I can seem to focus on is the dang Super bowl. 494 more words


11 Reasons Why Social Media is a Bridge to More Customers

11 Reasons Why Social Media is a Bridge

to More Customers

  1. Branding – Create a recognizable identity for your product or service. This is extremely important for a small business.
  2. 358 more words

Professional Tradesman Email Contacts: The Holy Grail of B to B Marketing

By John Sonnhalter, Rainmaker Journeyman, Sonnhalter

As manufacturers we all know how important keeping in contact with our customers is. Email is one of the easiest and most effective way to do that and… 440 more words

John Sonnhalter

Why Most Marketing Sucks

Being a great marketer in the context of a big corporation really isn’t hard. Most roles in their ever-expanding marketing departments serve a very narrow function – SEO, SEM or just Social Media – and if you simply make sure the pages are live and nothing goes horribly wrong, you’re a success. 615 more words