Tags » Traditional Marketing

Content Marketing: More is Not Necessarily Better

By John Sonnhalter, Rainmaker Journeyman at Sonnhalter

Your potential audience doesn’t want quantity, they want quality. So if you’re trying to generate more content quicker just for the sake of having it, don’t waste your time. 259 more words

Marketing Tips

Are You Using Videos to Connect with the Professional Tradesman?

By John Sonnhalter, Rainmaker Journeyman, Sonnhalter

Short videos are ideal for social media and for you to gain reach and shares.

As a manufacturer, are you capitalizing on this powerful tool to disperse your message? 275 more words

John Sonnhalter

The Differences Between Outbound Marketing and Inbound Marketing: In a Nutshell

My job is to do inbound marketing.

With so much hullabaloo around changing consumer behavior (powered by rapid technology adoption) and the advent of smart ways using which they’re becoming quite adeptĀ at blocking interruptive marketing messages, it becomes important to understand how has the marketing evolved and the… 243 more words

Don't Just Operate a Practice, Operate a Community Practice

Community involvement can help your business and contribute to its growth and success. People show loyalty to businesses that are actively involved in the community. Having a practice that is recognized for caring about its community sets your practice apart from the competition! 611 more words


Are Industrial Distributors Missing Opportunities by Not Participating in E-commerce?

By John Sonnhalter, Rainmaker Journeyman, Sonnhalter

We’ve had conversations here before about independent industrial distributors missing sales opportunities by not keeping up with the latest technology available. 374 more words

John Sonnhalter

Digital Marketing Vs Traditional Marketing At A Glance

Digital Marketing

Marketing of products and services using digital techniques in order to reach to the customers.

The main aim of digital marketing is to: 240 more words

Digital Marketing

Is Traditional Advertising No Longer Relevant To Consumers Today?

New study says that consumers find traditional marketing and advertising tactics to be the least trusted source when it comes to buying.

Companies spend a lot of time and money attempting to market themselves to their target audiences and consumers. 438 more words