Tags » Traditional Marketing

Are Your Sales and Marketing Teams Working Together to Reach the Professional Tradesman?

By John Sonnhalter, Rainmaker Journeyman, Sonnhalter

It may be time to reflect on ways we can do better moving forward to better identify ways to reach contractors and professional tradesman. 394 more words

John Sonnhalter

Manufacturers: Have you Considered a Contractor Council?

By John Sonnhalter, Rainmaker Journeyman, Sonnhalter

Beyond the normal marketing things you do, what are you doing to get closer to your customers and LISTEN to what their issues are? 341 more words

Traditional Marketing

5 Key Metrics for Measuring Trade Shows

Trade show season is upon us and for those of us that are still going to them, you know that the costs to play aren’t going down. 750 more words

Marketing Tips

Challenges Facing the Industrial Distributor Today

By John Sonnhalter, Rainmaker Journeyman, Sonnhalter

Every year, Industrial Distribution magazine puts out their annual survey of distributor operations. Here are some highlights from the 69th version and my opinion as to where they should be spending their time and effort. 360 more words

Marketing Tips

Contractor Email List - Do You Have One?

By John Sonnhalter, Rainmaker Journeyman at Sonnhalter

Let’s face it, we’re all in this for the same reason. To talk with people who share the same interest.  271 more words

John Sonnhalter

How to use Inbound Marketing?

Inbound Marketing or Online Marketing is the new buzz. Every company these days has a social media or a heavy online presence that they use to market their products or services. 317 more words

Marketeng