Tags » Traditional Marketing

e-Marketing v/s traditional marketing, Which is an efficient choice for SMEs?

Many Small and medium enterprises(SMEs) in South Africa are bootstrapped for marketing budgets,which between traditional and e-Marketing would help brands communicate their voice on a compact budget. 801 more words

The New Era of Marketing

The digital age has seen our lives change in many different ways. It has changed the way we communicate – how we interact with others… 568 more words


Overdosed on Digital

Has marketing gone too digital?

Through the past decade, marketing has largely shifted to the online and digital spaces. Consumer consumption patterns have changed with physical newspapers becoming online and broadcasted television being substituted by online streaming platforms such as Hulu and Netflix. 155 more words

Digital Marketing

The Four Great Benefits of a Digital Marketing Career

By now you’ve likely heard the hype – Digital marketing skills are in extreme call for and the digital skills gap is about to widen, the job marketplace is booming (and quite frankly bursting on the seams) and brands are putting more of a focus on digital marketing than ever before. 784 more words

Digital Marketing

Is Traditional Marketing Still Valuable in the Digital Era?

Digital marketing is no less than a phenomenon now as E-commerce had broadly evolved so many different platforms for it. Many companies are re-allocating their resources more towards digital; diverting their attention from traditional to digital. 516 more words


Effects of big data analytics and traditional marketing analytics on new product success: A knowledge fusion perspective

Perhaps one of the more important tasks of Big Data supporters is the project of imparting its value to professionals that have been in the industry for decades. 383 more words

Big Data

7 Reasons Why A Digital Marketing Job Is Better Than Yours

“Digital” has been the buzzword for a few years now and many people have sworn that it’s just another “phase”. But the reality is that the Digital Marketing flame is only becoming stronger and fiercer with every passing day. 814 more words

Digital Marketing