Tags » Travel Marketing

Tourism Marketing: E-travel giants get more individual - fvw

Leading travel e-retailers are using technology to speed up and individualise their offers, according to top executives at a recent fvw event.

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Digital Marketing

Beacon Technology: The Next Big Marketing Tool for the Travel Industry? | TravelPulse

The increase of mobile devices has changed the world as we know it, as businesses have needed to adapt and become more mobile-friendly.

Beacon technology—placing beacons to send location-based information and offers to these mobile devices—could have a similar impact in the travel industry and beyond. 755 more words

Digital Marketing

New City Destination Ranking Released by Euromonitor International

Market Research Company Euromonitor International released today a new ranking of the top 100 city destinations in terms of international tourist arrivals for 2013.

The top three cities on the list remained unchanged from 2012: Hong Kong, Singapore and Bangkok. 1,280 more words

CMOs In Travel

The travel agent is not dying

A recent research shows that what is known as “The Internet killed the travel agent” is not true. The travel agent is not dying as well. 400 more words

CMOs In Travel

World Marketing Group to lead business development for Destination Asia in North America

Destination Asia announces, effective 1 February 2015, World Marketing Group will lead its North American incentive travel and event business development for the Asian region. The new alliance offers customers access to highly skilled Asian operations, backed by in-market sales and marketing support and expertise. 167 more words

CMOs In Travel

Affluent Travelers Tougher For Marketers To Reach

by Tanya Gazdik Irwin

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This year will be challenging for travel marketers hoping to appeal to affluent consumers, according to a study from Unity Marketing. 479 more words

Travel Marketing

Opportunities in video remain, as brands become media companies: Tnooz

Consumers increasingly perceive brands as media companies, a perception that is both fueled by companies creating more engaging content and consumer expectation of more interactive and interesting advertising. 411 more words

CMOs In Travel