Lifebuoy soap (though not invented by them) was promoted by the Lever Brothers in England in 1895. It was propelled into the advertising world with ads claiming that it would save you from illness and protect you from germs (hence the name) due to its antiseptic nature. 459 more words
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As Trove comes to a close this week we asked IMMA curator Johanne Mullan to tell us a little more about how the exhibition came into being.