Tags » TV Advertising
Are these the kinds of TV commercials that viewers won’t ignore?
As the new fall season looms, TV networks are offering a bevy of avant-garde advertising ideas designed to push back against the consumer’s natural tendency to spend a commercial break with his or her head buried in a smartphone or speed past pitches with the help of the fast-forward button. 1,566 more words
Madison Avenue and TV appear to be entering into an on-again off-again relationship.
Advertisers still want to use TV, but they are trying to be coy about their intentions. 1,231 more words
Last quarter saw the largest drop in Paid Television ownership to date (according to research firm SNL Kagen; referenced from AdAge). With this sudden drop, researchers and advertisers, as well as bloggers, are continuing to have conversations on new ways of interacting with the key influential demographic that traditional advertising has always eluded to; 18-49 year old males. 491 more words
I really do think that billboard advertising is smart and effective, however, billboard campaigns have a low success rate. Why? Most boards are poorly conceived and composed. 273 more words