Tags » TV Advertising

Audi & Tecate: Debate Night In America

As you may have heard, the future of the free world is at stake tonight in the first of this season’s head-to-head Presidential debates. Back in the Fall of 2014, when many thought this election would likely be between Jeb Bush and Hillary Clinton, I thought the debates would be big, even ”Super Bowl” big. 195 more words

Print Advertising

CNN Crafts Commercial for Debate Night That Looks Like a News Show

CNN loves to tell viewers when it’s covering breaking news. Tonight, it will also tell them that it’s breaking tradition.

For two and a half minutes during its coverage leading up to this evening’s presidential debate between Donald Trump and Hillary Clinton, CNN will air a commercial for cable-TV’s Epix network that will look a lot like its regular programming. 1,007 more words


Brian Grazer, FX's 'Sunny' Seek Advertisers for New Content Gambits

Brian Grazer just pitched his latest project to Madison Avenue – but only a handful of residents were able to get a peek.

The Imagine Entertainment co-founder was among a handful of TV producers and studios this week making outreach to clients of Omnicom Group, the large advertising-agency holding company. 423 more words


Advertisers Flock to Donald Trump-Hillary Clinton Presidential Debates

Hillary Clinton and Donald Trump aren’t the only candidates in the midst of an intense campaign.

On Monday night, as those two political operatives offer points and counter-points in the first of a series of debates between the two presidential hopefuls, web-domain service GoDaddy.com will launch an election-themed salvo of its own. 645 more words


Scripps Hopes to Hook Advertisers on Simulcasts of Shows

When stars from some of the most popular franchises on Food Network, HGTV and Travel Channel band together, one channel may not be enough to contain them. 712 more words


NBCU Chief Says Company Nabbed More Than $250M In Olympics Profit

NBCUniversal CEO Steve Burke has bragged for some time that his company’s broadcast of the 2016 Summer Olympics would be its “most profitable.” Now he can boast of his prognostication skills as well. 410 more words


Fox Networks Ad Sales Chief Toby Byrne to Step Down

Toby Byrne, who has supervised advertising sales for TV’s Fox broadcast network, Fox Sports and, more recently, the 21st Century Fox general entertainment cable networks, stepped down unexpectedly Monday, another sign of the increasing pressure being put on the position across the TV-industry landscape. 819 more words