When implemented by experts the cloud playout can indeed offer significant benefits to TV networks. However, to maximize their gains TV networks need to carefully examine the cloud playout service offering. 41 more words
Tags » TV Advertising
Many political and advocacy organizations have begun to realize they have a chance to put their pitch in front of President Donald Trump by running ads in early morning programs on cable-news outlets. 443 more words
Musicians aren’t the only ones who stand to win prizes during CBS’ Sunday broadcast of the 59th Annual Grammy Awards.
As part of a promotional venture, credit-card giant MasterCard will award prizes to users of its “digital-wallet” MasterPass. 303 more words
Disney just unveiled plans to revamp its ad sales operation, combining all broadcast, cable network, and digital teams — except for ESPN’s — into a new organization led by Rita Ferro, President of Sales for Disney-ABC. 566 more words
With only a few months to go before the start of TV’s “upfront” market, Disney said it would revamp the way it sells ABC, Freeform and its Disney entertainment cable networks to advertisers, in the hopes of getting more sponsors to purchase ad time across many of the company’s outlets. 456 more words
Madison Avenue took to the Super Bowl in an attempt to knit together a great divide.
A bevy of free-spending marketers put down big bucks Sunday night to emphasize something they think already makes America great: unity and diversity. 1,096 more words
Will Super Bowl viewers see as many Super Bowl ads as they possibly can?
A spokesman for Fox Networks Group declined to say Sunday whether Fox had sold out all of its Super Bowl advertising inventory. 574 more words