Tags » TV Advertising

Donald Trump's Election Puts Super Bowl Advertisers on Tricky Playing Field

Super Bowl advertisers like to aim for the funny bone. If they aren’t careful this year, they may end up smacking potential customers in the face. 1,091 more words


Kawasaki Backs Away From Cutting Ad Ties With 'Celebrity Apprentice'

UPDATE: In a statement released Thursday evening, Kawasaki said it has strived to “remain neutral in regards to American politics.” The company added that a spokesman’s comments “are a misrepresentation of the company’s position” and noted that the employee who made them is “no longer with the company.” 501 more words


In Super Bowl, First Ad May Not Be the Best

One of the nation’s biggest Super Bowl advertisers is pulling its commercials away from the front of the line.

Anheuser-Busch InBev will for the second time in three years relinquish its hold on the first commercial slot in the Super Bowl, citing research showing that ads appearing later in the game fare better in the quest to command consumer attention. 493 more words


Anheuser-Busch Says Super Bowl Beer Ads Will Get Back to Basics

Anheuser-Busch will get rid of the slapstick antics and celebrity endorsements that have long been the hallmarks of its Super Bowl commercials in favor of a back-to-basics approach for some of its best known beer brands. 666 more words


Why is Demonetization blessing in disguise for advertising sector?

Demonetization has hit the common man’s purse thereby hurting many Indian retailers and brands. With a daily withdrawal limit of Rs. 2,500 there is only so much that an average Indian could buy in the cash market. 30 more words

GroupM Will Push Forward With Efforts to Measure Ads Across Screens (EXCLUSIVE)

Who will come up with the definitive yardstick to measure TV audiences watching their favorite programs on new kinds of screens? It might be Madison Avenue. 999 more words


The Different Forms of Media and Projections for the Future of TV Advertising

Creativity is central to advertising and branding. It means being original and appropriate, and consists of the ability to produce newly innovative ideas that are suitable for specific audiences. 1,313 more words