Tags » TV Advertising

Viacom, Roku in Partnership to Offer Advertisers OTT Viewing Data

Viacom said it will try to help advertisers figure out how the dynamics of audiences watching TV favorites via broadband-delivered video by teaming up with streaming-video player Roku Inc.. 274 more words


Greatest Ad Growth Areas in Brazil

Broadcast TV Prevails

Broadcast TV continues to dominate the ad market in Brazil, according to Kantar Ibope
Media and Grupo de Mídia São Paulo’s March 2016 report. 263 more words

With Fewer Ads, What Will 'Saturday Night Live' Look Like Next Fall?

Come this autumn, “Saturday Night Live” could showcase some of its most eyebrow-raising material in years.

Cast members and recurring characters come and go on NBC’s venerable late-night mainstay, but for more than four decades, the program has basically operated with the same format: A “cold open”; a monologue featuring the guest host; a couple of sketches and taped segments; a musical performance; “Weekend Update”; more sketches; another musical performance; some oddball material in the last ten minutes; and a quick goodbye from the host and cast. 887 more words


'Saturday Night Live' To Run With Fewer Ads Next Season

When “Saturday Night Live” starts its 42nd season next fall, it will presumably still have “Weekend Update,” musical guests and lots of celebrity impressions. What it won’t have is the same number of commercials it’s had for its past 41 cycles on air. 843 more words


How Simple Can Advertising Be?

How hard can it be to create a quality marketing message…

Much effort involved?

Actually, yes. And quite a bit really.

Sure, we’ve all seen… 396 more words

SME Marketing

NBCU Will Use Non-Nielsen Data To Guarantee Audiences For Targeted Ads

Here’s the latest nail in the coffin of TV ad deals based solely on Nielsen measures of viewers’ age and sex.

NBCUniversal says today that it will offer “select advertisers” in this year’s upfront market guarantees that their spots will reach more narrowly targeted audiences. 245 more words

Breaking News

NBCU Joins Parade of TV Companies Expanding Beyond Nielsen Ad Guarantees

Add NBCUniversal to the growing list of media companies hoping to woo advertisers to TV by offering measures other than the usual ones backed by Nielsen. 788 more words