Tags » TV Advertising

TV's Most Interesting Ads Could Be Served by CBS, Hulu - and Samantha Bee

TV is heading for a commercial breakdown.

TV networks are set to broadcast many of the same old ads viewers have grown accustomed to seeing for dozens of years. 1,313 more words


Online VS Traditional Marketing... DING DING

Today I watched a video of Mark Ritson, marketing professor and branding columnist, as he challenged the effectiveness of social media and digital marketing over traditional methods. 783 more words

Digital Marketing

What We Learned From the 2018 Upfronts

TV’s 2018 upfront presentations brought with them new shows and plenty of surprises – just what anyone might expect from this annual paean to the nation’s biggest TV networks. 1,046 more words


Unwieldy Upfront: TV Market Gets More Complex Thanks to Demands for Data

Any veteran of tv ad sales can regale you with a story of how he or she took a client over to a table at a party, called for a few glasses of wine and drew up an entire upfront plan on a napkin. 1,009 more words


Disney Goes to the Movies to Buoy Upfront Ad Sales

The Incredibles – that popular Pixar family of super heroes – have long sought to keep villainy at bay and justice on the rise. Now they are adding to their duties by helping the Walt Disney Company attract new flows of ad dollars. 612 more words


Univision Joins 'Open A.P.' Audience-Targeting Alliance (EXCLUSIVE)

Spanish-language broadcaster Univision is the latest TV company to join “Open A.P.,” an alliance of media outlets eager to accelerate the emerging advertising practice known as “audience buying.” 489 more words


Killing Mr. Whipple: TV Will Test Exit From Traditional Commercials

Ed Gold, a Madison Avenue veteran, has long depended on TV commercials. He hopes he will still be able to do so in TV seasons to come. 2,122 more words