Tags » TV Advertising

3 Reasons why millennials are only loyal to themselves, and why that’s okay

We are a generation that loves drama, and the treacherous ways of Game of Thrones. In many ways, this irreverence is also reflected in our own career choices. 63 more words

Television Advertising

TV Touts New Measures for 2017 Upfront While Madison Avenue Suffers Sticker Shock

The lines are being drawn in the annual battle for upfront advertising dollars.

With linear-TV viewing vying with a broad array of new video screens, the media companies that fight each year for billions of dollars in ad cash have trotted out new ideas they hope will catch the skeptical eye of Madison Avenue. 742 more words


Morning Scramble: Ad Dollars Surged at 'CBS This Morning' in 2016

In TV’s scorched-earth morning-TV wars, Madison Avenue is placing more stock in broadcast TV’s third-place show – a signal of growing confidence in CBS’ “CBS This Morning.” 592 more words


Dr. Pepper Promotes Boater Safety

So many ad campaigns catch our eye but fail to connect us to their brands. A cute and quirky commercial may still leave you trying to remember if you’re supposed to buy moisturizer or  fabric softener thirty seconds later.   171 more words


'Empire' Building: Pepsi Returns in and Around Fox's Musical Drama

After inserting itself into the plot of one of TV’s most-watched dramas in 2015, Pepsi hopes to rule Fox’s “Empire” anew.

The popular beverage maker raised eyebrows when it worked with the 21st Century Fox-owned broadcast network and Lee Daniels, the drama’s guiding light, to weave its flagship potable into… 568 more words


Turner, Fox, Viacom Strike Surprising Alliance to Offer Madison Avenue New Audience Measures

Three of the TV industry’s biggest players are teaming up in hopes of convincing Madison Avenue to accept a different yardstick when it comes to measuring the effectiveness of millions of dollars in advertising. 1,074 more words


How TV's 'Mad Men' Hatched Heinz's Latest Ad Campaign

Heinz just tapped a pitch from a fictional ad agency to help devise a very real ad campaign.

The condiment-maker, part of the Kraft Heinz company, recently launched a small promotional salvo that makes use of an idea originally broached in a sixth-season episode of the AMC advertising drama “Mad Men.” The concept, greeted skeptically by the young Heinz account executives featured in the scripted show, is to run dynamic visuals of popular dishes like French fries or a cheeseburger accompanied by just a few words of copy: “Pass the Heinz.” 629 more words