Tags » TV Advertising

Viacom Wants to Weave Live-Streaming Fans Into TV Programs

Viewers used to chant “I want my MTV!” In 2017, they may just be able to help create their MTV.

The network’s owner, Viacom, is set early next year to test an experiment that would allow live-streams from viewers to be incorporated into a program on the air. 796 more words


AT&T, Time Warner Merger Banks on Mobile Video, Multiplatform Growth

In a famous advertising slogan, AT&T once urged customers to “reach out and touch someone.” Now the company once known as Ma Bell is facing a time when connecting with people has become increasingly more difficult. 969 more words


Snickers Gets Starring Role in 'Rocky Horror' Ad Break on Fox

Many TV viewers use commercial breaks to do things like run to the kitchen to make a sandwich. Fox hopes viewers of a revival of the iconic “Rocky Horror Picture Show” this evening will instead stick around and chew on something else. 561 more words


Central Florida getting most TV ads in America in presidential race, study shows

It’s probably no surprise to anyone watching television in Central Florida.

But viewers in the Orlando and Tampa area saw more TV ads in the presidential race last month than anywhere else in the U.S., a new study by Wesleyan University shows. 269 more words


Tips on How to Use TV Advertising for Book Promotions

When it comes to book sales one of the most important elements to keep track of is book promotion. Book promotion gives authors a chance to spread word of their books and help their chance of selling their books. 918 more words


NBCU Ad Sales Shuffles Senior Duties for Dan Lovinger, Mike Rosen, Mark Marshall, Mark Miller, Laura Molen

NBCUniversal’s ad sales department is shaking up its senior ranks after the executive responsible for selling the company’s critically important sports properties decided to step back from that role. 383 more words


TV Ad Prices: Football Hikes, 'Walking Dead' Stumbles, 'Chicago Fire,' 'Goldbergs' on the Rise

When it comes to primetime football, many TV advertisers are paying more for less.

The cost of a 30-second ad in CBS’ “Thursday Night Football” rose nearly 15%, while the price of a spot in NBC’s “Sunday Night Football” is up nearly 2%, according to an annual… 1,926 more words