The numbers have been too worrisome for too long to consider them a short term fluke. If the TV ad sales business hasn’t peaked, it probably soon will, according to a growing number of Wall Street analysts — including Cowen & Co’s Doug Creutz and MoffettNathanson Research’s Michael Nathanson, who both just cut their 2015 TV ad sales estimates. 465 more words
Tags » TV Advertising
Do ads belong in the ubiquitous news ticker that scrolls along during so many TV-news broadcasts? CNN is willing to find out.
The Time Warner-owned cable-news outlet is open to the idea of running an advertiser’s logo in its bottom-of-the-screen zipper, so long as the appearance is tailored appropriately, said Katrina Cukaj, executive vice president of CNN ad sales. 1,073 more words
Viacom is in the midst of reorganizing its ad-sales efforts, the latest in a line of big media companies trying to figure out how to work with Madison Avenue as digital technology wreaks massive change on the way advertisers sell soda, soap and SUVs. 447 more words
CBS Interactive is joining the parade of media companies launching in-house advertising-production efforts in an attempt to gain a stronger foothold with clients both current and potential. 154 more words
Comcast is considering the purchase of Visible World, a firm that specializes in helping advertisers create and distribute commercials for specific groups of TV viewers, … 233 more words
Netflix doesn’t carry advertising, but that hasn’t kept Madison Avenue from carving out new roosts in one of the video-streaming service’s flagship offerings.
Three popular brews crafted by Anheuser-Busch InBev have found their way into the third season of Netflix’s “House of Cards,” 692 more words