Tags » TV Advertising

HLN to Launch 'Vacation Chasers' as TV Series and App

Time Warner’s HLN said it would launch “Vacation Chasers,” a four-episode reality series that has travel experts scramble to win an alliance with people seeking a luxury vacation. 305 more words


Fuck the poor? The eternal DRTV charity ad dilemma

I find myself writing DRTV (direct response TV)  scripts for a charity and trying to dodge the weary ‘tried and trusted’ tropes. For we all know how these things are supposed to play out, when we are going to be asked for just £3 a month and to brace ourselves for the money shot of a defenceless large-eyed animal or child. 335 more words

TV Advertising

A Hefty Risk with Big Reward

By: Caroline Lee, Public Relations Specialist

Take a moment to watch one of these TV spots or two (they’re pretty entertaining; you might find yourself watching all three). 401 more words


Broadcast, Cable Networks Join Together In Single Group To Promote TV Advertising

TV viewers make little distinction between broadcast and cable television, and now, in the future, so too will advertisers.

CBS, NBC,  the CW and ABC have joined a trade group once devoted to promoting cable TV to Madison Avenue. 484 more words


'Mad Men' Finale Revives Landmark Coke Ad (SPOILERS)

A single TV commercial from Coca-Cola is now in the enviable position of making history twice.

The soda-maker’s iconic 1971 commercial showing young people on a hilltop crooning a ditty about buying Coke to boost world peace struck the kind of chord that year that few TV ads do. 748 more words


The History of TV Advertising

On the 22nd September 1955 at 7:15PM, ITV began its first ever broadcast. Just over an hour later Gibbs SR Toothpaste aired the first ever advert on British television, promoting their new ‘tingly’ toothpaste. 466 more words

TV Advertising

ESPN Will Transform 'SportsCenter' Set Into 'Tomorrowland' In Ad Pact

In the not too distant future, ESPN’s Jay Harris will take a step into the very distant future, and he will do it from the set of the Walt Disney network’s flagship show, “SportsCenter.” 655 more words