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Battle for the Screens: Why TV Told Madison Avenue to Ditch Digital

The world has become so dependent on social media and smartphone screens that it would seem the height of foolishness to tell advertisers not to worry about such things. 848 more words

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Pepsi Builds More Ties to 'Empire' With 5-Second Emoji Ads

Pepsi recently used a three-episode plot line to attach itself to the Fox drama “Empire.” It’s latest effort to hitch itself to the show can be counted in seconds, not weeks. 519 more words

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Conan O'Brien's Digital Team Now Available to Help Advertisers

The people who help Conan O’Brien make a splash on Facebook and Twitter are now being tapped to do the same for Madison Avenue.

Time Warner’s Turner unit, which broadcasts “Conan” on TBS, said the producers who help spread content related to the program online will be available to do similar things for advertisers. 216 more words

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Adult Swim Hires Cat Detective To Sniff Out Ad Dollars

Time Warner’s newest pet does a lot more than cough up hairballs.

When “Cat Dick Mysteries”debuts on the company’s Adult Swim cable outlet this evening during the last hour before midnight, it will feature a grizzled feline detective and his canine assistant, both of whom help spread the word for a sponsor. 816 more words

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TV Upfront: What You Need to Know About 2016's Ad Haggle

Don’t be dazzled by the shrimp.

Cold seafood cocktails and hot new TV shows are the order of next week’s annual “upfront” presentations, when TV giants like CBS and Fox unveil their new fall and spring schedules. 1,206 more words

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Upfront 2016: Kids' TV-Ad Market Is Heating Up

There’s serious stuff ahead for advertisers next week – a series of glitzy presentations from TV companies seeking up to $9 billion in advance commitments for primetime commercials. 548 more words

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Nat Geo Channel Confirms It Will Cut Ad Loads In New Series

Following what is quickly becoming an industry movement, National Geographic Channel said it would cut ads in new series and specials in the U.S. by 25% and air documentaries commercial free as it seeks to win revenue from advertisers as part of the “upfront” market. 246 more words

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