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Madison Avenue Bets Big on Fox's 'Star' to Lead Freshman TV Shows

What does it take to get a consumer to open his or her wallet? Madison Avenue is wagering that a TV show with what is likely to be a memorable soundtrack will do the trick. 656 more words


Madison Avenue Counts on Football, 'Empire,' 'Big Bang' To Lead New TV Season

Madison Avenue is counting on football, football and football to blast its promotional messages to couch potatoes in the coming TV season, and hoping a little music will also help spur consumers to pay more attention to TV commercials. 1,024 more words


Fox Networks Ups Audrey Steele, Suzanne Sullivan

Audrey Steele has been promoted to executive vice president of sales research insights and strategy and Suzanne Sullivan has been promoted to executive vice president of entertainment sales at Fox Networks Group… 223 more words


NBC Expects Record Olympics Profit Despite Lower Ratings

Comcast Corp’s NBCUniversal expects to generate record profits from coverage of the Rio Olympics despite so far losing a U.S. ratings battle compared to the Games four years ago. 564 more words


NBCU, Buoyed by Live Primetime Shows, Wins More Than $1.2B in Olympics Ads

Being able to broadcast the Olympics from a continent away, rather than half the world away, is paying off for NBCUniversal.

The Comcast-owned media conglomerate said it has sold in excess of $1.2 billion in national advertising related to its broadcasts from the 2016 Rio Olympics, thanks in large part to a greater amount of live programming that it can show during primetime hours. 593 more words


Publicis Groupe Executive Kevin Roberts Resigns After Gender Comments Spark Controversy

Kevin Roberts, the prominent ad-industry executive, has elected to resign from his posts at France’s Publicis Groupe in the wake of comments he made about gender diversity in the ad industry that sparked controversy on Madison Avenue. 340 more words


Madison Avenue Grapples With Gender Discrimination as Publicis Sends Senior Executive on Leave of Absence

Madison Avenue crafts many of the thousands of commercials it makes each year for female consumers, the idea being that women have a greater say over how families spend their hard-earned dollars. 710 more words