Tags » TV Advertising

Apple Polishing: iPhone Giant Can't Keep Mum About Behind-the-Scenes TV Role

Fox’s “9-1-1,” an eye-popping drama about cops and rescue workers, is chock full of interesting characters. One of them doesn’t get a shout-out in the opening credits. 1,048 more words


Disney’s New Potty Pitch Turns Bathroom Run Into a Commercial Enterprise

Leave it to the folks at Walt Disney to figure out how to transform a potty break into a commercial break.

When parents and kids sit down at the company’s new “Disney Junior Dance Party on Tour,” which opens its first show today in California, they will be urged to stand up – and pay a visit to the bathroom before the show starts. 785 more words


[Published in MKTGInsights]: The New CMO Data Mandate

Having a data strategy is as important to the modern enterprise as a product road map and a sales plan. In this article in MKTGInsights, I explain why marketing’s shift from “Madmen” to “Mathmen” mandates a proactive approach to acquiring, synthesizing, reporting, monetizing and protecting customer data. 7 more words


Discovery, Newly Merged With Scripps, Will Tout Live Viewing in Upfront Talks

Jon Steinlauf is ten days away from his new debut.

Steinlauf is no stranger to advertisers and media buyers. The veteran ad-sales executive had journeyed from Young & Rubicam to ESPN and Turner on his journey to the top ad-sales spot at Scripps Networks Interactive. 388 more words


AT&T Reaches Out to Connect 'Riverdale' Fans With Extra CW Content

Kevin Keller, the milk-drinking teen from the CW series “Riverdale,” makes for an unlikely candidate to save Madison Avenue. He’s going to try anyway.

Keller – or more specifically, an Instagram account devoted to him – stands as one of the newer methodologies being tested in the ever-expanding battle to mix commercials with content. 921 more words


Cartoon Network Looks at Multiple Screens to Woo Kids

Christina Miller knows that you can’t run a kids-TV operation and focus solely on TV.

“We are seeing consumption grow exponentially in totality,l but it’s really coming from other platforms” like video on demand and connected devices, said the president of Turner’s Cartoon Network, Adult Swim and Boomerang. 452 more words


TV Advertising Production

TV Advеrtіѕіng is a fоrm оf vіdео mаrkеtіng соmmunісаtіоn thаt ѕроnѕоrѕ hаvе used tо соnvеу a mеѕѕаgе tо sell a рrоduсt, service оr іdеа.

Wіthоut рrореr  394 more words