Tags » TV Advertising
Hulu subscribers watching “The Mindy Project” may have seen something that looks a lot like the show, but really isn’t. It’s a commercial from Volkswagen that uses scenes from the Mindy Kaling-produced series and mixes them with a promotional message from the automaker. 746 more words
AT&T’s $85 billion bid to acquire Time Warner is under new scrutiny from the U.S. Department of Justice but that hasn’t kept the telecommunications company from devising new units that will hinge on the purchase reaching completion. 353 more words
Just a few months ago, Disney ABC Television named ad-sales veteran Debbie Richman to a new senior role. But in recent days, ABC decided to part ways with her, according to two people familiar with the situation. 209 more words
Linda Yaccarino isn’t shy when it comes to talking tough about problems in the media industry or pushing for the highest ad prices she can get for her company, NBCUniversal. 813 more words
Despite ratings issues, Madison Avenue seems more than ready for some football.
An audience distracted by the 2016 presidential election and turned off, perhaps, by the absence of star NFL players and better match-ups migrated away from NFL broadcasts last season – which saw overall viewership dip by 8%. 1,589 more words