Tags » TV Advertising

To Lure Ad Dollars, NBC Tied Megyn Kelly to 'Today'

Morning TV viewers have yet to become accustomed to the sight of Megyn Kelly on their screens, but they certainly recognize NBC’s long-running “Today.”  To sell Madison Avenue on her soon-to-launch new morning show, NBC is packaging the new anchor inside the familiar A.M. 820 more words


Scripps for Sale? Staying Small in Consolidating Media Industry Seems Tough

Each day, Scripps Networks-owned cable outlets like Food Network and Cooking Channel tell viewers how to make dishes like chicken cutlets with spicy arugula, root beer pulled pork or oxtail chili. 802 more words


How TV Tuned in More Ad Dollars: Digital Doubts, Drugs and Desperation

Advertisers are rushing back to TV because they don’t think they have anywhere else to go.

The nation’s five English-language broadcast networks trumped lowered expectations… 1,460 more words


NBCU Notches Volume Gains In TV's Upfront Market

NBCUniversal notched volume gains of between 8% and 9% in TV’s “upfront” market, the latest signal that marketers have continued to pour ad dollars back into the medium as they face challenges with a range of digital media in both quality and accuracy. 412 more words


Local TV Marketing Tips

  • TV advertising allows you to invite people into your store. People always go where they are invited.
  • TV reaches a much larger audience than local newspapers and radio stations, and it does so during a short period of time.
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Madison Avenue, NBC Wrangle Over $5 Million Super Bowl Ads (EXCLUSIVE)

Ad buyers say they want to hold the line on the latest move to drive up the price of ads in the Super Bowl.

With an audience that has soared consistently above 110 million since 2014, the Big Game has become one of the most reliable events on the media-industry calendar.  1,117 more words


Influential Media Buyer Mediavest Spark Takes on New Name (EXCLUSIVE)

What’s in a name? On Madison Avenue, the venerable corporate moniker Mediavest is no longer under consideration.

The influential agency, one of the industry’s first stand-alone media-buying shops, is renaming itself as part of an ongoing effort by parent Publicis Groupe to recalibrate its media assets.  487 more words