The world has become so dependent on social media and smartphone screens that it would seem the height of foolishness to tell advertisers not to worry about such things. 848 more words
Tags » TV Advertising
Pepsi recently used a three-episode plot line to attach itself to the Fox drama “Empire.” It’s latest effort to hitch itself to the show can be counted in seconds, not weeks. 519 more words
The people who help Conan O’Brien make a splash on Facebook and Twitter are now being tapped to do the same for Madison Avenue.
Time Warner’s Turner unit, which broadcasts “Conan” on TBS, said the producers who help spread content related to the program online will be available to do similar things for advertisers. 216 more words
Time Warner’s newest pet does a lot more than cough up hairballs.
When “Cat Dick Mysteries”debuts on the company’s Adult Swim cable outlet this evening during the last hour before midnight, it will feature a grizzled feline detective and his canine assistant, both of whom help spread the word for a sponsor. 816 more words
Don’t be dazzled by the shrimp.
Cold seafood cocktails and hot new TV shows are the order of next week’s annual “upfront” presentations, when TV giants like CBS and Fox unveil their new fall and spring schedules. 1,206 more words
Following what is quickly becoming an industry movement, National Geographic Channel said it would cut ads in new series and specials in the U.S. by 25% and air documentaries commercial free as it seeks to win revenue from advertisers as part of the “upfront” market. 246 more words