Viacom said it will try to help advertisers figure out how the dynamics of audiences watching TV favorites via broadband-delivered video by teaming up with streaming-video player Roku Inc.. 274 more words
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Come this autumn, “Saturday Night Live” could showcase some of its most eyebrow-raising material in years.
Cast members and recurring characters come and go on NBC’s venerable late-night mainstay, but for more than four decades, the program has basically operated with the same format: A “cold open”; a monologue featuring the guest host; a couple of sketches and taped segments; a musical performance; “Weekend Update”; more sketches; another musical performance; some oddball material in the last ten minutes; and a quick goodbye from the host and cast. 887 more words
When “Saturday Night Live” starts its 42nd season next fall, it will presumably still have “Weekend Update,” musical guests and lots of celebrity impressions. What it won’t have is the same number of commercials it’s had for its past 41 cycles on air. 843 more words
Here’s the latest nail in the coffin of TV ad deals based solely on Nielsen measures of viewers’ age and sex.
NBCUniversal says today that it will offer “select advertisers” in this year’s upfront market guarantees that their spots will reach more narrowly targeted audiences. 245 more words
Add NBCUniversal to the growing list of media companies hoping to woo advertisers to TV by offering measures other than the usual ones backed by Nielsen. 788 more words