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Craig Ferguson's New Series is Also a Modern-Day Commercial

Craig Ferguson is taking over the helm of a new talk show that has an intriguing feature – no commercial breaks. That’s because the series is a commercial itself. 414 more words


Nike Ran a Marathon to Get a New Show on Nat Geo's Schedule

TV’s latest innovation: A commercial-free program that contains a not-so-subtle commercial message.

When a documentary about three runners attempting to push their own boundaries to run a marathon in less than two hours airs on National Geographic Channel later this month, it will do so without any interruption from ads.   914 more words


Here’s Why You Might See Shorter Commercial Breaks During NFL Games

During Super Bowl XLIII in 2009, Miller High Life made a huge splash with a one-second ad, where a beer-truck driver quickly shouted the words “high life.” In fact, the novelty spot boosted post-game… 691 more words


Cord-Cutting Explodes: 22 Million U.S. Adults Will Have Canceled Cable, Satellite TV by End of 2017

Winter is here for cable and satellite TV operators.

American consumers are cancelling traditional pay-TV service at a much faster rate than previously expected, according to research firm eMarketer. 583 more words


'Walking Dead' Zombies Shamble Forward for Mountain Dew

Rick Grimes, Michonne and Daryl Dixon have killed dozens of flesh-eating zombies over the course of nearly 100 episodes of AMC’s apocalyptic drama “The Walking Dead.” Now PepsiCo hopes the trio and other characters from the hit drama can help do something else: Slay the thirst of millions of fans of the company’s citrus-y soda Mountain Dew. 553 more words


On Demand Disrupting The Game?

Do many of us watch TV as it happens much anymore, or buy CDs and DVDs for that matter? It’s not surprising then that after the disruptions in the TV, music and film industries, live sport isn’t far behind from changing entirely as we know it. 928 more words

TV Ad Sales Will Fall As Auto And Retail Companies Trim Spending: Analyst

Bad news for traditional TV providers: Advertisers will probably spend about $75.6 billion on national and local TV this year — down 5.1% from last year, MoffettNathanson Research’s Michael Nathanson says today. 293 more words

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