Craig Ferguson is taking over the helm of a new talk show that has an intriguing feature – no commercial breaks. That’s because the series is a commercial itself. 414 more words
Tags » TV Advertising
TV’s latest innovation: A commercial-free program that contains a not-so-subtle commercial message.
When a documentary about three runners attempting to push their own boundaries to run a marathon in less than two hours airs on National Geographic Channel later this month, it will do so without any interruption from ads. 914 more words
During Super Bowl XLIII in 2009, Miller High Life made a huge splash with a one-second ad, where a beer-truck driver quickly shouted the words “high life.” In fact, the novelty spot boosted post-game… 691 more words
Winter is here for cable and satellite TV operators.
American consumers are cancelling traditional pay-TV service at a much faster rate than previously expected, according to research firm eMarketer. 583 more words
Rick Grimes, Michonne and Daryl Dixon have killed dozens of flesh-eating zombies over the course of nearly 100 episodes of AMC’s apocalyptic drama “The Walking Dead.” Now PepsiCo hopes the trio and other characters from the hit drama can help do something else: Slay the thirst of millions of fans of the company’s citrus-y soda Mountain Dew. 553 more words
Bad news for traditional TV providers: Advertisers will probably spend about $75.6 billion on national and local TV this year — down 5.1% from last year, MoffettNathanson Research’s Michael Nathanson says today. 293 more words