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Digital, Political Upheaval to Slow Ad-Spend Growth in 2017

After celebrating the benefits of robust ad spending in 2016, the U.S. media world may have to prepare for a hangover next year

Madison Avenue is seen paring back on the amount it spends in 2017 as advertisers ponder heavier investment in digital media and gauge the pulse of consumers under a mercurial new U.S. 605 more words

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Ford Makes U-Turn to Support Fox’s ‘24’ After Long Absence

Jack Bauer could save U.S. Presidents and endure horrendous bouts of torture. But there’s one thing this TV hero was never able to accomplish: Getting Ford Motor Co. 666 more words

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BMW Signs as Auto Sponsor of Bravo's 'Top Chef'

BMW, Patron tequila and Secrets Resorts & Spas have signed on as charter sponsors of the fourteenth cycle of Bravo’s popular “Top Chef.” The three join a long list of marketers who have held an association with the show. 265 more words

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OOH advertising to steal dollars from TV advertising, says leading Australian Fund Manager, Robert Frost

According to the latest Outdoor Media Association figures in Australia, year-to-date outdoor media revenue sits at $625.1 million – a 16.3 per cent increase for the same time last year. 482 more words

Technology

Rino Scanzoni, Madison Avenue's Influential Media Buyer, Will Tackle New Task as Advertising Shifts

When TV’s next upfront market kicks off next Spring, the ad-sales chiefs at CBS, NBC, and the rest might breathe a sigh of relief: They won’t have to contend directly with Rino Scanzoni any longer. 842 more words

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NBC Taps 'Voice,' 'Blindspot' in Promotional Blitz for 'Thursday Night Football'

On NBC this week, the casts of popular shows like “Superstore,” “Law & Order: SVU” and “The Voice”will suddenly seem to have a yen for football. 474 more words

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