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In Ad Pact, Procter & Gamble Buys Dialogue, Plot on ABC's 'Black-ish'

Procter & Gamble makes products like Tide and the Swiffer that help consumers clean up their homes. Now the large advertiser is paying ABC to polish the plotline on one of its most popular sitcoms. 854 more words

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NBCU Predicts Super Bowl Programming Will Spur $500 Million in Ad Sales

With less than a month to go before the kickoff of Super Bowl LII, NBCUniversal still has a handful of 30-second spots to sell in the game. 569 more words

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NBC, State Farm Strike 'This Is Us' Ad Deal

NBC and State Farm are using the network’s popular drama “This Is Us” to team up.

The Midwestern insurer will for three weeks, starting Tuesday evening, run commercials designed by the network that make use of the popular drama’s flashbacks and flash-forwards, in the hope that using a popular element from the program will keep viewers from tuning away or getting out of their seats during commercial breaks. 509 more words

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Paramount, Universal Gear Up for Super Bowl Commercials

Lights, camera, Super Bowl: Viacom’s Paramount and Comcast’s Universal will run advertising in NBC’s coming broadcast of Super Bowl LII, according to spokespersons for the studios, suggesting that movie trailers will – yet again – likely represent a healthy portion of the glitzy commercials supporting the game. 374 more words

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The New York Times Has a Commercial Scoop for Golden Globes Crowd

Longtime devotees of The New York Times read the publication for “all the news that’s fit to print.” But the company behind the outlet’s headlines wants to strike a deeper chord with readers both current and potential. 728 more words

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Best and Worst Ads of 2017

Some advertisers in 2017 might have been better off not advertising at all.

Last year’s election has transformed harmless promotional stunts into Big Statements on the nature of society, Washington policies and, of course, the nation’s seemingly ubiquitous president. 2,312 more words

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Comedy Central Hopes 'Corporate' Billboards Spark Netflix-Like Buzz

Comedy Central is laughing at itself in a bid to launch a new series.

The Viacom-owned cable network recently set up outdoor billboards in Los Angeles and New York that offer only a few lines of copy: “Comedy Central Is Corporate.” The advertising signs are adorned only with one other fact, a date: “1/17/18.” 441 more words

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