Time Warner’s HLN said it would launch “Vacation Chasers,” a four-episode reality series that has travel experts scramble to win an alliance with people seeking a luxury vacation. 305 more words
Tags » TV Advertising
I find myself writing DRTV (direct response TV) scripts for a charity and trying to dodge the weary ‘tried and trusted’ tropes. For we all know how these things are supposed to play out, when we are going to be asked for just £3 a month and to brace ourselves for the money shot of a defenceless large-eyed animal or child. 335 more words
TV viewers make little distinction between broadcast and cable television, and now, in the future, so too will advertisers.
CBS, NBC, the CW and ABC have joined a trade group once devoted to promoting cable TV to Madison Avenue. 484 more words
A single TV commercial from Coca-Cola is now in the enviable position of making history twice.
The soda-maker’s iconic 1971 commercial showing young people on a hilltop crooning a ditty about buying Coke to boost world peace struck the kind of chord that year that few TV ads do. 748 more words
In the not too distant future, ESPN’s Jay Harris will take a step into the very distant future, and he will do it from the set of the Walt Disney network’s flagship show, “SportsCenter.” 655 more words