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What Your Mum - and Groucho - Didn't Tell You About Advertising

Legendary comedian Groucho Marx once observed that television is called a medium because it’s neither rare, nor well done.

One of the many hats I wear at my multimedia production business – 4th Mesa Productions – is that of Advertising/Marketing Consultant. 414 more words

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Carnival Corporation reports strong Q1 profits

By Hollie-Rae Merrick

Carnival Corporation has reporter stronger-than-expected earnings for the first quarter of 2015.

The cruise company made a net profit of $49 million, or $0.06 diluted earnings per share in the last quarter, compared to a net loss of $20 million in the last year period. 350 more words

Carnival Cruise

Mike Rosen Gains Broader Duties At NBCU Ad Sales

Madison Avenue veteran Mike Rosen is getting broader duties at NBCUniversal, where he will start overseeing ad sales for the company’s news programs in addition to its Spanish-language properties. 306 more words

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CBS Launches Major Campaign To Keep TV Ad Dollars From Moving To Digital

The effort, called the Campaign Performance Audit (CPA), is CBS’ biggest research investment yet to support TV advertising as broadcasters gird for an upfront season struggle to keep dollars from shifting to less expensive digital platforms. 299 more words

CBS

Upfront 2015: Time May Be Running Out for Primetime TV

Madison Avenue and the nation’s biggest media companies are about to go to war over something that may not exist in its current form just a year from now. 1,599 more words

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In Odd Move, American Express Uses 'SNL' Ad Parody To Boost Its Own Commercial

Live, from New York: an intriguing advertising opportunity.

American Express, in a rare display of thick skin by a blue-chip marketer, linked its advertising to a “Saturday Night Live” parody of its current ad campaign in hopes the spoof, which featured actor Chris Hemsworth, who hosted last week’s broadcast, would make its commercial more relevant to viewers.  749 more words

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Networks Still Nagged By Weak Ad Growth As Upfront Market Approaches

The numbers have been too worrisome for too long to consider them a short term fluke. If the TV ad sales business hasn’t peaked, it probably soon will, according to a growing number of Wall Street analysts — including Cowen & Co’s Doug Creutz and MoffettNathanson Research’s Michael Nathanson, who both just cut their 2015 TV ad sales estimates. 465 more words

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