Time Warner’s Turner expects the volume of advance advertising commitments for its coming programming to be in line with a market that is seeing volume drops by as much as a low-single-digit percentage, if not more. 457 more words
Tags » TV Advertising
Viacom, which has suffered from ratings declines at its major cable networks in recent years, expects to notch a greater volume of advance advertising commitments as part of its annual upfront negotiations – but the reasons behind the slight uptick may have only a little to do with traditional TV. 513 more words
Fox Broadcasting will close its upfront sales having secured fewer advance advertising commitments from marketers, according to a person familiar with the matter, the result of ratings declines at the network due to a maturing “American Idol” and some programming misfires in recent seasons. 422 more words
CBS is the most watched TV network in the U.S., while NBC nabs the biggest crowd of viewers favored by advertisers, but in the annual haggle for TV advertising known as the upfront, it’s ABC that is gaining new sway with Madison Avenue. 658 more words
TV’s annual upfront market has begun to move in earnest, but the networks are ceding some ground to Madison Avenue in the process.
CBS, ABC and NBC have all begun to secure advance advertising commitments as part of the market for commercial time on TV, according to media-buying executives and other people familiar with the pace of negotiations. 344 more words
CNN has a new advertising prescription: Take a documentary about a music star afflicted with Alzheimer’s disease and mix it with a pharmaceutical sponsor that wants consumers to recognize its efforts to find a cure for the devastating ailment. 658 more words