Tags » TV Advertising
Madison Avenue might be willing to place commercials it swiped from Bill O’Reilly back in his time slot, now that someone else is going to anchor it. 335 more words
Fox Networks Group will most likely not have a new ad-sales chief in place as it prepares to start TV’s “upfront” negotiations, according to five people with knowledge of the situation, leaving the company without a key executive during a critical industry period when haggling for billions of dollars of commercial inventory takes place. 628 more words
Bill O’Reilly’s break from appearing on Fox News’ primetime schedule doesn’t seem to be enough to get advertisers to return.
Fox News Channel has broadcast two episodes of its highly rated “The O’Reilly Factor” with a substitute host at the helm, but much of Madison Avenue is still avoiding the program, 869 more words
When Nielsen announced plans last year to offer Total Content Ratings, an initiative to measure audiences no matter what screen is being watched, Hulu seemed an ideal beneficiary. 2,737 more words
Viacom, 21st Century Fox’s Fox Networks Group and Time Warner’s Turner began trying to line up broader support for the companies’ new effort to make it easier for advertisers to send their promotional messages to specific groups of TV viewers. 585 more words
Anyone who watches “Saturday Night Live” on NBC knows the late-night program’s antics stop when the show goes to a commercial break. In at least one coming “SNL” broadcast, that won’t be the case. 1,921 more words