A war is brewing in the arcane world of media measurement, and the company that has dominated the battlefield for decades doesn’t look like it intends to cede any ground. 697 more words
Tags » TV Advertising
Kate McKinnon is a breakout cast member of “Saturday Night Live” and a featured player in the coming reboot of “Ghostbusters.” Her star certainly seems to be on the rise. 1,029 more words
Football is having a tougher time scoring a touchdown with advertisers.
Pigskin perennials like NBC’s “Sunday Night Football” and ESPN’s “Monday Night Football” have long commanded some of TV’s highest ad prices, and continue to do so today. 2,018 more words
Ad money, so one prevailing theory goes, is moving from TV to online video – and quickly. To get additional ad dollars, however, one big provider of TV content and a prominent digital-media outlet have decided to team up rather than getting dirty in a tug of war. 556 more words
Can a TV network wring more value from TV commercials if it runs fewer of them? Viacom is about to find out.
The company, which owns MTV, Nickelodeon and Comedy Central and has suffered significant ratings declines in recent months, will in October begin to run fewer minutes of commercials in primetime on all of its networks, according to an executive familiar with the situation. 587 more words