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'Star Trek' Sales Buoy 27% Profit Hike For CBS Q2

International sales of various incarnations of the famous “Star Trek” series helped boost second-quarter performance at CBS Corp., a sign of the company’s growing reliance on monetization of its content to fuel its engines. 467 more words

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How TV Tuned in More Upfront Ad Dollars: Soap, Toothpaste and Pushy Tactics

Madison Avenue is flirting with TV more seriously than it has in years, but behind the winks and kisses are signs of a relationship that continues to fray. 1,191 more words

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Mondelez Teams Up With Fox To Devise Ads for the Streaming-Video Generation

On the web, so conventional wisdom has it, surfers have long been accustomed to watching few ads – or even none at all.

So Mondelēz  International, the giant food manufacturer, wants to come up with a way to make watching the ads that accompany streaming-video as appetizing, say, as its Oreos or Triscuits. 603 more words

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Discovery Ad-Sales Chief Joe Abruzzese To Step Down

Joe Abruzzese, a veteran of TV’s ad-sales wars who over the years was instrumental in lining up Madison Avenue support for everything from “Survivor” to “Shark Week,” is getting ready to leave the battlefield. 696 more words

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Why TV Can't Close The Upfront: GroupM Resists Big Rate Hikes

TV can’t seem to wrap its annual “upfront,” when it vies to get hold of billions of dollars in advertising.

In mid-June, NBCUniversal Chief Executive Steve Burke told a group of investors that the large Comcast-owned media conglomerate was off to an auspicious start in TV’s annual “upfront” market, when U.S. 824 more words

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Fox Prepares To Close Upfront Ad Sales With Across-Board Price Increases

The major broadcasters’ upfront ad sales season is just about wrapped up: Fox Networks Group is preparing to wind things up after cutting deals with high-single-digit- to low-double-digit increases in per-viewer prices, we’re told. 155 more words

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Madison Avenue Vet Laura Caraccioli To Lead Fox's Efforts To Weave Advertisers Into Content

Laura Carracioli, a veteran executive with a long history of working to lace advertisers’ products and messages into content, is joining Fox Broadcasting as the network places more emphasis on matching Madison Avenue with its programs. 363 more words

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