Tags » TV Advertising

Media Measurement Madness: Can ComScore-Rentrak Go Toe-To-Toe With Nielsen?

A war is brewing in the arcane world of media measurement, and the company that has dominated the battlefield for decades doesn’t look like it intends to cede any ground. 697 more words


Kate McKinnon Must Work Harder As Celebrity Ads Move From TV To Digital

Kate McKinnon is a breakout cast member of “Saturday Night Live” and a featured player in the coming reboot of “Ghostbusters.” Her star certainly seems to be on the rise. 1,029 more words


TV Ad Prices: Football, 'Empire,' 'Walking Dead,' 'Big Bang Theory' Top The List

Football is having a tougher time scoring a touchdown with advertisers.

Pigskin perennials like NBC’s “Sunday Night Football” and ESPN’s “Monday Night Football” have long commanded some of TV’s highest ad prices, and continue to do so today. 2,018 more words


Toyota Is First To Sponsor NBCUniversal-AOL Content Alliance

Ad money, so one prevailing theory goes, is moving from TV to online video – and quickly. To get additional ad dollars, however, one big provider of TV content and a prominent digital-media outlet have decided to team up rather than getting dirty in a tug of war. 556 more words


Viacom To Cut Back On Primetime TV Ads Starting In October (Exclusive)

Can a TV network wring more value from TV commercials if it runs fewer of them? Viacom is about to find out.

The company, which owns MTV, Nickelodeon and Comedy Central and has suffered significant ratings declines in recent months, will in October begin to run fewer minutes of commercials in primetime on all of its networks, according to an executive familiar with the situation. 587 more words


...not just my opinion...

Folks younger than me, some even decades my junior, agree that Donald Trump would make a very bad president. I’d go so far as to say they consider him totally laughable in his quest to become the most powerful man on earth. 232 more words


TV Commercials Are "Played Out"!

               How many of you actually watch local television? I don’t know about you, but personally from online streaming; Netflix, Hulu, Vudu, Cable and online websites, I never, almost ever watch local television. 517 more words

Social Media