Tags » TV Advertising
Have you ever wondered while watching an international cricket match, how the advertisements played in India are different from Australia in the same channel? it is called geo-targeted advertising. 458 more words
Online auto classifieds site Cars.com said it would cease advertising on Fox News Channel’s “Hannity” after the program’s popular host, Sean Hannity, over several broadcasts promoted a largely discredited story about the murder of a Democratic National Committee staffer, then said he would halt discussion of it for the time being out of concern for the victim’s family. 615 more words
Verizon has decided to wait to make a much-anticipated connection with “Saturday Night Live.”
Fans of the venerable NBC late-night mainstay can no doubt guess what they might encounter this weekend when the show caps off a resurgent 42nd season: Will Alec Baldwin return to give viewers a final impression of President Trump before “SNL” goes on summer hiatus? 545 more words
ESPN hopes to score a touchdown in a growing competition: measuring audiences who are watching TV programming in ways other than using a TV.
As the Disney-and-Hearst-owned sports-media giant makes a presentation Tuesday morning to advertisers, executives will tell the audience ESPN is ready to do ad deals based on a new metric that tabulates live viewers no matter what screen they may be using to view the company’s content. 732 more words