Morning TV viewers have yet to become accustomed to the sight of Megyn Kelly on their screens, but they certainly recognize NBC’s long-running “Today.” To sell Madison Avenue on her soon-to-launch new morning show, NBC is packaging the new anchor inside the familiar A.M. 820 more words
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Each day, Scripps Networks-owned cable outlets like Food Network and Cooking Channel tell viewers how to make dishes like chicken cutlets with spicy arugula, root beer pulled pork or oxtail chili. 802 more words
NBCUniversal notched volume gains of between 8% and 9% in TV’s “upfront” market, the latest signal that marketers have continued to pour ad dollars back into the medium as they face challenges with a range of digital media in both quality and accuracy. 412 more words
Ad buyers say they want to hold the line on the latest move to drive up the price of ads in the Super Bowl.
With an audience that has soared consistently above 110 million since 2014, the Big Game has become one of the most reliable events on the media-industry calendar. 1,117 more words
What’s in a name? On Madison Avenue, the venerable corporate moniker Mediavest is no longer under consideration.
The influential agency, one of the industry’s first stand-alone media-buying shops, is renaming itself as part of an ongoing effort by parent Publicis Groupe to recalibrate its media assets. 487 more words