Tags » TV Advertising

CBS Will Live-Stream Super Bowl Ads in Big Move for Media Industry

TV’s most memorable and most-watched commercials will no longer be relegated to the TV set.

For nearly half a century, the only way for the average consumer to see all the glitzy commercials that accompanied the Super Bowl was to watch a broadcast of the game on television. 1,429 more words


It's 'Supergirl' vs. 'Gotham' for Ad Dollars This Fall

Superman and Batman aren’t slated to square off until 2016, when Time Warner launches a big movie centered on their fight. Until then, fans might want to check out a different superhero contretemps. 508 more words


TV Advertisers Bet Big on 'X-Files' Revival to Lead Freshman Shows

Fox Mulder and Dana Scully, the lead characters of TV’s “The X-Files,” have been known to unearth any number of rare things, like extraterrestrials, an odd religious sect and a creature known as a Flukeman. 593 more words


Madison Avenue Counts On Football, 'Empire' To Lead New TV Season

Advertisers are betting big on football and the antics of the family behind a music company known as Empire Entertainment to bring viewers back to their screens in the 2015-2016 TV season. 668 more words


TV Habits Have Changed, Especially With Millennials

Have you ever “binge watched” a TV show? I know I have – as soon as the latest season of House of Cards drops, my wife and I have a date with our Netflix account and a bowl of popcorn for the week. 236 more words


Upfront 2015: NBC Primetime Entertainment Volume Expected to Be Flat

NBC is expected to secure the same amount of advance advertising commitments for its primetime entertainment schedule as it did in 2014, the latest signal that TV networks have had to work through a difficult process in the 2015 upfront market, when U.S. 443 more words


Can Subway Break Bread With Jared Fogle Ever Again?

Jared Fogle came to popular renown by dropping hundreds of pounds with a diet that incorporated low-fat sandwiches from Subway. Now the restaurant chain must consider dropping him. 790 more words