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How to Choose the Perfect Cloud Playout

When implemented by experts the cloud playout can indeed offer significant benefits to TV networks. However, to maximize their gains TV networks need to carefully examine the cloud playout service offering. 41 more words

TV Advertising

John Oliver Will Run Ads on Cable News to Educate President Trump

Many political and advocacy organizations have begun to realize they have a chance to put their pitch in front of President Donald Trump by running ads in early morning programs on cable-news outlets. 443 more words

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If Grammy Winners Thank Fans, MasterCard Might Have a Prize in Store

Musicians aren’t the only ones who stand to win prizes during CBS’ Sunday broadcast of the 59th Annual Grammy Awards.

As part of a promotional venture, credit-card giant MasterCard will award prizes to users of its “digital-wallet”  MasterPass. 303 more words

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Disney-ABC Unifies Ad Sales Operations Under Rita Ferro

Disney just unveiled plans to revamp its ad sales operation, combining all broadcast, cable network, and digital teams — except for ESPN’s — into a new organization led by Rita Ferro, President of Sales for Disney-ABC. 566 more words

Breaking News

Disney Sets New Ad-Sales Structure for ABC, Freeform, Disney Channels

With only a few months to go before the start of TV’s “upfront” market, Disney said it would revamp the way it sells ABC, Freeform and its Disney entertainment cable networks to advertisers, in the hopes of getting more sponsors to purchase ad time across many of the company’s outlets. 456 more words

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Super Bowl Ad Review: Madison Avenue Urges U.S. to Move Past Trump

Madison Avenue took to the Super Bowl in an attempt to knit together a great divide.

A bevy of free-spending marketers put down big bucks Sunday night to emphasize something they think already makes America great: unity and diversity. 1,096 more words

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Super Bowl Ads: Fox Won't Say if Big Game Is Sold Out

Will Super Bowl viewers see as many Super Bowl ads as they possibly can?

A spokesman for Fox Networks Group declined to say Sunday whether Fox had sold out all of its Super Bowl advertising inventory. 574 more words

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