In my public relations class, I worked with a group of three other students to conduct a social media audit and conversation analysis for Sixth Street Grill and three of its competitors. 381 more words
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How often does someone talk about you? Or share your social activity with others? Is your brand being spread to others?
These are great questions to ask as a sports brand manager or if you are with any company or individual where getting your name and product out to the masses is important to you. 646 more words
Twitter is undoubtedly a very important medium for most businesses. One of the big questions people ask is “what sort of return am I getting back for my investment?” Any return on investment is likely to have two components: 578 more words
This week in Enterprise 2.0 we have been focusing on social media monitoring and networking. This topic is often of particular interest for an organisation’s marketing/advertising/ PR team, in terms of being informed about their target markets online as well as what is being said about their organisation. 534 more words