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When the NBA announced a spontaneous press conference earlier this week to discuss a “landmark new marketing partnership” that would be held at Jordan Brand’s Terminal 23 space in Manhattan, there was at least some speculation that Nike (or Jordan) may have landed the new apparel deal, which would have been fairly big news. 470 more words
Adidas’ 11-year, $400 million contract with the league expires in 2017, and it won’t be extended.
Generally speaking, the All-Star game is usually the ideal place for teams and companies to try out new looks and potential jersey designs. In fact, the 1997 ASG jersey became the eventual template for the Dallas Stars the following season. 318 more words