Tags » Unique Selling Proposition

Don't Follow Your Passion, Follow The Market

Follow your passion. Follow your heart. Monetize your hobby.

Trust me, I’ve heard it all.

In an ideal world, you’d find your ideal clients and sell to them like crazy, but that’s not realistic. 350 more words

Business Coach

What to do once you have a great business idea - I have something to sell, now what? Marketing your product.

I have something I want to sell, now what?

So you have a great idea for a business. But the next part seems mighty intimidating. How do I actually get this idea off the ground, get customers through your doors (physical or online) and actually start making some money! 460 more words


What makes these siblings freakishly unique.

Do you know what makes you unique? As an advertising professional I am always looking for the things that make brands and people stand out. In marketing, we call this a Unique Selling Proposition. 674 more words


How to Develop A Marketing Plan

Advertising and marketing is not simply coming up with an idea and executing it. It involves research, planning, and strategic thinking. This all starts with creating and developing a marketing plan. 372 more words


7Ps serie - Part 2: Are you reaping the potential benefits of continuous evaluation of your product?

A short read on how a continued eye on your product adjustments can make existing and potential clients return more often for repeated or new business… 1,776 more words

Best Practice

Five Steps to Create a Solid USP

What is a USP?

A USP is a single sentence or phrase that captures your Unique Selling Proposition. It takes a bit of work to get to this piece of your marketing plan, but it VITAL to understanding the problem your business/organization is solving and what sets you apart from others in your community. 323 more words


Like socks on a rooster...

One of my dad’s favorite sayings… I have to admit, for a long time I had no idea what this one meant – he was always just so proud of himself when he could work it into a conversation that we had a good laugh and moved on with our lives. 418 more words