Tags » Unique Selling Proposition

Kathrin Bussmann Offers Tips and Advice on Global Podcasting

Kathrin Bussmann, Ph.D. is someone that everyone should know. She is Founder and Principal of Verbaccino and has been hosting the famous Worldly Marketer Podcast… 1,154 more words


Andreessen Horowitz VC Case Study

HBS – Andreessen Horowitz Case Study.pdf
Was venture capital an attractive industry to enter in 2009?

Not really, because of the statistic that “to succeed in venture capital you must be one of… 606 more words

Off The Cuff

Brand Identity; My country and I.

Something that has been on my mind for a while, an aspect of brand identity is Unique Selling Proposition (USP). I have been relating it to the different countries I have visited over the last few years and I keep asking myself; What is Uganda’s USP? 955 more words


10 Tips for Writing Persuasive Web Content That Converts Visitors to Sales

Your website is the first thing a potential client sees. It’s the first introduction to who you are, what you do, and how well you might be able to help that potential client, which means you’ll want to impress them in every possible way as quickly as possible. 1,238 more words

What Should Your Business Plan Look Like in 2018?

Collaborative post – may contain affiliate links

The business world is changing year on year – nothing stays the same for too long these days, what with the major advancements in technology and how fast everything is moving overall. 536 more words

Business Coach

So how does all of this stuff work? Bethany's. A case study.

I’ve tossed a lot onto your plate so I thought this might be a good time to show you how to put it all together. 564 more words

Small Business Advertising And Marketing