Tags » Unique Selling Proposition

Like socks on a rooster...

One of my dad’s favorite sayings… I have to admit, for a long time I had no idea what this one meant – he was always just so proud of himself when he could work it into a conversation that we had a good laugh and moved on with our lives. 418 more words

Unique Selling Proposition

What is a Unique Selling Proposition?

A unique selling proposition or USP, is a differentiation strategy that will set you apart from the competition.

In order to implement your USP, you need to follow the following steps: 232 more words

Marketing Tips

Bulls-eye marketing: Finding the sweet spot

To maximize the effectiveness of your advertising, you have to place it squarely in the target for consumers.

You already know it’s not enough to have a great product.  304 more words


250 Ideas For Self Employment

If you’re out of work, not meeting your financial goals, or frustrated with your present job, self employment is an option that may be worth considering. 1,878 more words

Startup Business Ideas

Defining your target market for success.

Small businesses often make the mistake of wanting to target everyone, or limiting their market too narrowly. Let’s take a look at a simple way to define your target market, to achieve the greatest success. 174 more words

How to Give the Perfect Pitch

If you have ever been to a networking group, you were probably asked to stand and give your “elevator pitch” to the group. Members are trained in how to present who they are, what they do, and the benefits of their product or service in 30 seconds or less, or the time it would take to travel in an elevator from floor to floor (which is why it’s called an elevator pitch). 461 more words

All The Buzz

Stand Out by NOT Doing What Others Do

Do you remember the letter I wrote to myself? Well, I’ve come to realize that I have really struggled in my career, both in corporate jobs as well as in my own business, and a big reason is that I’ve always tried to fit in when I should have been ok with standing out. 292 more words

Career Management