Tags » Unique Selling Proposition

Effective Marketing Strategies for Small Businesses

There are two very important pieces to getting a marketing strategy right for any small business: to narrow the focus down to an ideal client, and to identify some way to clearly distinguish their business. 580 more words

Latest Blog Posts

Poppa John's "Better Ingredients"

Better ingredients, better pizza, Poppa Johns…

Look deep it’s not just a slogan, it’s not really a Unique Selling Proposition, but it is a masterful bit of preemptive marketing. 372 more words

Pink-Trash: Raising Awareness From The Ground Up

It’s an effective  grassroots campaign with a unique selling proposition…but it really starts in your garage. Pink-Trash is a locally owned recycling and trash collection service with a philanthropic edge to it. 727 more words

Communication Studies

How Local Contractors Can Stand Out From Their Competition

 “Electricity Isn’t Something To Mess With” is not a USP..

I don’t know exactly what happened but the two of the outlets in my daughter’s room stopped working. 996 more words

agentul imobiliar: intre probleme si oportunitati

Problema si oportunitatea pietei imobiliare din Romania este imaturitatea jucatorilor si deseori lipsa de inspiratie.

Imaturitate nu in sensul ca oamenii n-ar fi profesionisti si nu si-ar face treaba bine, ci in sensul in care munca nedublata permanent de racordarea la trenduri, tehnologie, invatare, studiu si cercetare  este un dezechilibru in sine. 513 more words


Decisions, Decisions. My ramblings on how to approach characterising your business. Part 2: Content Marketing is key

Tell your story and build an audience

The advertising approach is plain wrong. You need to get people to come to you. You must blog every day. 550 more words

Small Business Marketing

Decisions, decisions. My ramblings on how to characterise your business. Part 1: Setting up your business

Learn from successes not mistakes

In the real world that we live in we have to learn from successes, not mistakes. After all, this is how evolution works. 1,817 more words

Small Business Marketing