Tags » Unique Selling Proposition

Stand Out by NOT Doing What Others Do

Do you remember the letter I wrote to myself? Well, I’ve come to realize that I have really struggled in my career, both in corporate jobs as well as in my own business, and a big reason is that I’ve always tried to fit in when I should have been ok with standing out. 292 more words

Career Management

Aby moje firma fungovala líp

Chtěli bychom to všichni, víc zákazníků, lepší ceny, skvělé kolegy, míň práce, volné neděle a tak podobně. Hodně lidí si povzdechne: “Jsem v té firmě utopený(á), zahrabaný(á) do každodenní rutiny a nemám čas na nějaké plánování a strategii. 227 more words

Business

How will the Customer know about the solution?

I am reprinting here some of the paragraphs of my booklet
“Roadmap to market”. Hope this will help you find some of its ideas…

Dear Fellow Innovator, 3,673 more words

Marketing

Creating marketing strategies

Getting your business successfully from Point A to Point B requires a clear understanding of what you want to achieve (Vision), how you want to position yourself in relation to your competitors and clients ( 44 more words

The Branded Series: 101

It’s kind of perfect that I’m writing this post as I am helping to develop one of my client’s brand. In this blog post I will go over what branding is about, why we brand, and the overarching goals. 575 more words

Essay

Features & Benefits

The past few weeks have had the the subject of features and benefits pop up a lot.

For the non-marketing people out there, let me explain the difference. 479 more words

Sales

What is UPS? And We're Not Talking Postal Services.

By | Ciara Speller

What is it that makes a unique Boston business, well a unique Boston business? In being unique, a business will highlight its one-of-a-kind (ness), elaborating on why it is unlike anything else. 264 more words

Boston