Do you know what makes you unique? As an advertising professional I am always looking for the things that make brands and people stand out. In marketing, we call this a Unique Selling Proposition. 674 more words
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7Ps serie - Part 2: Are you reaping the potential benefits of continuous evaluation of your product?
A short read on how a continued eye on your product adjustments can make existing and potential clients return more often for repeated or new business… 1,776 more words
What is a USP?
A USP is a single sentence or phrase that captures your Unique Selling Proposition. It takes a bit of work to get to this piece of your marketing plan, but it VITAL to understanding the problem your business/organization is solving and what sets you apart from others in your community. 323 more words