Tags » Unique Selling Proposition

Features & Benefits

The past few weeks have had the the subject of features and benefits pop up a lot.

For the non-marketing people out there, let me explain the difference. 479 more words


What is UPS? And We're Not Talking Postal Services.

By | Ciara Speller

What is it that makes a unique Boston business, well a unique Boston business? In being unique, a business will highlight its one-of-a-kind (ness), elaborating on why it is unlike anything else. 264 more words


4 Job Search Recommendations You Can Use Today


  1. To brand yourself you need to know what you’re good at and what you’re not so good at. What is your unique selling proposition (USP)?
  2. 311 more words

Competing with the big guys: 3 steps to figure out why holiday shoppers should buy from your small business

As we come out of the chaos of the Black Friday weekend, small retailers may be left wondering how they can compete against big box competitors in these final weeks before Christmas. 454 more words

Halton Small Business Centre

Effective Marketing Strategies for Small Businesses

There are two very important pieces to getting a marketing strategy right for any small business: to narrow the focus down to an ideal client, and to identify some way to clearly distinguish their business. 580 more words

Latest Blog Posts

Poppa John's "Better Ingredients"

Better ingredients, better pizza, Poppa Johns…

Look deep it’s not just a slogan, it’s not really a Unique Selling Proposition, but it is a masterful bit of preemptive marketing. 372 more words

Pink-Trash: Raising Awareness From The Ground Up

It’s an effective  grassroots campaign with a unique selling proposition…but it really starts in your garage. Pink-Trash is a locally owned recycling and trash collection service with a philanthropic edge to it. 727 more words

Communication Studies