Tags » Unique Selling Proposition

What makes these siblings freakishly unique.

Do you know what makes you unique? As an advertising professional I am always looking for the things that make brands and people stand out. In marketing, we call this a Unique Selling Proposition. 674 more words


How to Develop A Marketing Plan

Advertising and marketing is not simply coming up with an idea and executing it. It involves research, planning, and strategic thinking. This all starts with creating and developing a marketing plan. 372 more words


7Ps serie - Part 2: Are you reaping the potential benefits of continuous evaluation of your product?

A short read on how a continued eye on your product adjustments can make existing and potential clients return more often for repeated or new business… 1,776 more words

Best Practice

Five Steps to Create a Solid USP

What is a USP?

A USP is a single sentence or phrase that captures your Unique Selling Proposition. It takes a bit of work to get to this piece of your marketing plan, but it VITAL to understanding the problem your business/organization is solving and what sets you apart from others in your community. 323 more words


Like socks on a rooster...

One of my dad’s favorite sayings… I have to admit, for a long time I had no idea what this one meant – he was always just so proud of himself when he could work it into a conversation that we had a good laugh and moved on with our lives. 418 more words

Unique Selling Proposition

What is a Unique Selling Proposition?

A unique selling proposition or USP, is a differentiation strategy that will set you apart from the competition.

In order to implement your USP, you need to follow the following steps: 232 more words

Marketing Tips

Bulls-eye marketing: Finding the sweet spot

To maximize the effectiveness of your advertising, you have to place it squarely in the target for consumers.

You already know it’s not enough to have a great product.  304 more words