Tags » Unique Selling Proposition

Do you have a roadmap to Success?

“The road to success is often the road less traveled.” Every business has to go through the ebbs and flows in search of excellence.

The key to success is to go where the competitors aren’t… 523 more words

Sales & Marketing

Competition Elimination

As small business owners, we are constantly reminded of the large volume of competition out there. It could be a local shop owner who is selling similar products as you or a service provider that just moved into your neighborhood. 460 more words

Canadian Small Business Women

Also, Sarah is a Gerbil

It’s been called the “it” factor, the “hook,” the unique selling proposition. It’s the thing that makes your story stand out from any other.

It’s your “also,” and every book needs one. 684 more words


Domino's Pizza Unique Selling Proposition

Mark Pollard, Managing Partner of Leo Burnett New York, positions Unique Selling Propositions (USPs) as the sixth step within the account planning process. He describes the USP as “the guts of your strategy” which “links and evolves the insight and brand truth in an interesting way” (Pollard, 2009). 569 more words

Case Study