“The road to success is often the road less traveled.” Every business has to go through the ebbs and flows in search of excellence.
The key to success is to go where the competitors aren’t… 523 more words
Mark Pollard, Managing Partner of Leo Burnett New York, positions Unique Selling Propositions (USPs) as the sixth step within the account planning process. He describes the USP as “the guts of your strategy” which “links and evolves the insight and brand truth in an interesting way” (Pollard, 2009). 569 more words