To maximize the effectiveness of your advertising, you have to place it squarely in the target for consumers.
You already know it’s not enough to have a great product. 304 more words
If you have ever been to a networking group, you were probably asked to stand and give your “elevator pitch” to the group. Members are trained in how to present who they are, what they do, and the benefits of their product or service in 30 seconds or less, or the time it would take to travel in an elevator from floor to floor (which is why it’s called an elevator pitch). 461 more words
Do you remember the letter I wrote to myself? Well, I’ve come to realize that I have really struggled in my career, both in corporate jobs as well as in my own business, and a big reason is that I’ve always tried to fit in when I should have been ok with standing out. 292 more words