Tags » Unique Selling Proposition

What makes these siblings freakishly unique.

Do you know what makes you unique? As an advertising professional I am always looking for the things that make brands and people stand out. In marketing, we call this a Unique Selling Proposition. 674 more words


7Ps serie - Part 2: Are you reaping the potential benefits of continuous evaluation of your product?

A short read on how a continued eye on your product adjustments can make existing and potential clients return more often for repeated or new business… 1,776 more words

Best Practice

Five Steps to Create a Solid USP

What is a USP?

A USP is a single sentence or phrase that captures your Unique Selling Proposition. It takes a bit of work to get to this piece of your marketing plan, but it VITAL to understanding the problem your business/organization is solving and what sets you apart from others in your community. 323 more words


Like socks on a rooster...

One of my dad’s favorite sayings… I have to admit, for a long time I had no idea what this one meant – he was always just so proud of himself when he could work it into a conversation that we had a good laugh and moved on with our lives. 418 more words

Unique Selling Proposition

What is a Unique Selling Proposition?

A unique selling proposition or USP, is a differentiation strategy that will set you apart from the competition.

In order to implement your USP, you need to follow the following steps: 232 more words

Marketing Tips

Bulls-eye marketing: Finding the sweet spot

To maximize the effectiveness of your advertising, you have to place it squarely in the target for consumers.

You already know it’s not enough to have a great product.  304 more words


250 Ideas For Self Employment

If you’re out of work, not meeting your financial goals, or frustrated with your present job, self employment is an option that may be worth considering. 1,878 more words

Startup Business Ideas