The past few weeks have had the the subject of features and benefits pop up a lot.
For the non-marketing people out there, let me explain the difference. 479 more words
By | Ciara Speller
What is it that makes a unique Boston business, well a unique Boston business? In being unique, a business will highlight its one-of-a-kind (ness), elaborating on why it is unlike anything else. 264 more words
As we come out of the chaos of the Black Friday weekend, small retailers may be left wondering how they can compete against big box competitors in these final weeks before Christmas. 454 more words
There are two very important pieces to getting a marketing strategy right for any small business: to narrow the focus down to an ideal client, and to identify some way to clearly distinguish their business. 580 more words