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Taco Bell's Snapchat, United Breaks Guitars, and Data Mining: An Interview with Dr. Stephanie Tikkanen

by Katie Trombetti

Dr. Stephanie Tikkanen is an Assistant Professor of Communication at Ohio University and teachings classes within the Social Media Certificate program. She graduated from Chapman University in 2007 with a BA in Communication studies and completed her MA, Doctorate of Philosophy, Communication, and Certificate in College and University Teaching at the University of California, Santa Barbara. 2,128 more words


Airlines Hopefully To Break Guitars Less Often As Rule About Instruments As Carry-Ons Goes Into Effect

A musician’s instrument is a precious thing, in both senses of the word: they can be both riotously expensive, and also deeply loved. Airlines, however, have a bad track record of treating instruments less well than they deserve, by losing or… 424 more words

The Influence of Story-telling

Everybody loves a good story. You’ve probably heard of this already.

Your friends would sometimes start with, “Hey, I have something to share with you” or “Did you know…?” Well if not, that’s how I and my friends sometimes start our conversations. 152 more words

Communication Trends

Lousy Customer Service and Laudable Customer Response

Laxminarayan Krishnamurthy from Mumbai (India) ordered a Samsung Core Duo mobile on Snapdeal to gift it to his wife for Diwali during the Snapdeal Diwali bumper sale this year. 562 more words

Airtel Digital TV

With online presence comes great responsibility...

According to socialmedianews.com.au, there were 13.2million Facebook users within Australia as of May 2014. That is a HUGE amount of our population engaging in social media. 516 more words

If I Could Turn Back Time...The Importance of Reputation Management on Social Media

Have you ever had a really BAD experience with a company and took to a social network to post your rant? Have you gone as far as Dave Carroll and create a viral YouTube video? 477 more words

Social Media

United Breaks Guitars? How I'd handle this creative complaint as an airline reputation manager

United Airlines’ customer service policy looks great. They have a whole page┬áthat links to other pages that are all┬ádedicated to how much the company values and respects and serves their customers. 431 more words

Social Media Ethics (Summer 2014)