Tags » Universal Principles Of Design

So It Begins

Today, I’ve received the last of 5 books I placed on hold from the library (one of which looked like it came from the 70’s, so I promptly returned it). 65 more words

Eric's Journey

Universal Principles of Design - By Jill Butler, Kritina Holden and Will Lidwell

This book was recommended to all product design students prior to the course starting. 

Description: “This comprehensive, cross-disciplinary encyclopaedia of design pairs clear explanations of every design concept with visual examples of the concepts applied in practice.” 265 more words

Universal Principles Of Design

Ockhams’ Razor and The Law of Prägnanz

Can your mind make sense of the complicated image above? I purposefully layered a number of common visual conventions, to see if our minds can see the patterns that develop because of… 1,220 more words


Kid-sized fun!

Where did the biggest smiles happen for my friend’s 4 and 6-year old at Disney’s Hollywood Studios (Disney World, Florida)?

In a playground, of course! But not just any playground … the… 358 more words


The Pareto Principle - The Law of 80/20

The ‘law of 80/20′ (also called the ‘law of the vital few’) has proved to be an important principle in business and economics. Named after an Italian economist, this principle illustrates the common observation that 80% of effects are produced by 20% of causes. 277 more words

Universal Principles Of Design

Universal principles of design

Book: Universal principles of design

As part of a course in visual design, I’m currently reading “Universal Principles of Design” (Lidwell, Holden and Butler). This book outlines many varied principles that apply to all types of design and creative endeavours. 26 more words

Universal Principles Of Design

Some Universal Principles of Design

Here is a brief description of some Universal Principles of Design by Lidwell & Holden (2010):

Affordance: p.22

  • defines the properties of physical objects and environments that can affect the intended function of a product.
  • 360 more words