Tags » University Of Canberra

6 ways you can utilise social media to increase customer satisfaction and loyalty

  1. Use social media as a customer service channel

Social media has somewhat replaced phone calls and emails (at least in the millennials age bracket). In light of this, companies need to take the necessary steps to set up their organisation to be able to utilise social media as a customer service channel to engage with customers and increase brand loyalty (Williams, A. 997 more words


WWW Marketing Journey from 2.0 to 4.0

The evolution of web browsing from Web 2.0 to 4.0 has transformed online marketing. From a historical point Web 1.0 was the foundation interface for the World Wide Web, unfortunately it had a limited scope of use for online marketing, connectivity, and interaction and for this blog it truly only represents the starting point for  the highly efficient, adaptive, and evolving platforms of Web 2.0, Web 3.0. 564 more words

Online consumer experience, with regard to elements proposed by Rose and Hair

The framework put forward by Rose and Hair (2011) suggests that customer’s interactions with a website can create opportunities for business to achieve long term relationships with their consumer bases. 636 more words


Rural-round up

If bees go, so does our agricultural sector – study :

New Zealand’s agricultural sector stands to lose up to $700 million a year if bee numbers continue to fall, according to a new study. 772 more words


G-Star Raw: Window Display Poster

Advertisement Created: Nov 11, 2014 for Copywriting and Creative Execution


I wanted to create a window display poster that caught the eye of people passing by while communicating the message of my “Be more with G-STAR RAW” campaign. 213 more words

Professional Biography - Mathieu Ravier

Assignment written: Oct 11, 2015 for Public Relations Writing, University of Central Florida

Marketing for Public Relations People

During Semester 1 2015, I had the pleasure of being a part of the Public Relations People (PRP), a student run organisation dedicated to all things PR at the University of Canberra. 75 more words