Tags » User Acquisition

Growth vs. Engagement

This post was originally published by IsraeliNYCStartups

A few months ago a colleague and talented entrepreneur with a successful early stage social startup, was faced with a dilemma. 422 more words


5 Steps to Reduce Churn

I have wrote and spoken several times recently about how increasing user acquisition costs are impacting the social game industry, particularly social casino, and some strategies to offset and even capitalize on this trend. 999 more words

General Social Games Business

Why your business model should not rely on in-app purchases only

I have seen many disparate data points recently that when looked at holistically show how the free to play business model needs to evolve from relying on in-app purchases. 1,349 more words

General Social Games Business

How to fight fraud and save up to 30% on your mobile advertising invoice?

Recent studies have found that mobile fraud represents between 20% and 30% of the global mobile inventory, whose cost could amount up to $1 billion to advertisers this year. 684 more words

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