Tags » User Acquisition

Smart ways to collect app data for better user acquisition and re-engagement

Daily around 2500 apps are submitted to the app stores with the hope of being a next big hit. But the sad fact is 70% of total apps receive less than 5000 downloads and 60% of total apps never come back with updates. 477 more words

Tips & Tricks

How Users Behave-Like With Your App? And Why?

App owners never be assure about user behaviour. Users’ are different with frequent changing moods. Your targeted audience (users’) can be young, adults, housewives, business people, etc. 435 more words

Mobile Application Development

The Fat Wedding between Paid & Organic Installs

If you use a smartphone (Duh!), you must have been increasingly witnessing app install ads in last 5-6 months. App install ads have gained significant traction among app developers and even popular brands. 916 more words

Marketing

Mobile User Acquisition Just Got Tougher, Or Did It?

Google has played a master stroke with the release of its “app streaming” services, or so it hopes. For those who were playing along with the “App Only” strategy, app discovery and user acquisition were already a pain. 760 more words

Marketing

Growth vs. Engagement

This post was originally published on IsraeliNYCStartups

A few months ago a colleague and talented entrepreneur with a successful early stage social startup, was faced with a dilemma. 422 more words

Entrepreneurship

Five Steps to Reduce Churn

I have wrote and spoken several times recently about how increasing user acquisition costs are impacting the social game industry, particularly social casino, and some strategies to offset and even capitalize on this trend. 1,000 more words

General Social Games Business

Why your business model should not rely solely on in-app purchases

I have seen many disparate data points recently that when looked at holistically show how the free to play business model needs to evolve from relying on in-app purchases. 1,361 more words

General Social Games Business