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Pinterest Expands Shopping Ads Tool To Reach More Advertisers

Pinterest's tool seems to be in line with Google's “product listing ads,” which research shows made up 80 percent of all retail search spending among U.S. 51 more words

Washington DC

Facebook, Google Digital Ad Market Share Drops as Amazon Climbs

(MSFT), with $6.4 billion in digital ad sales in the U.S.. The other name identified by eMarketer as a long-term threat to Google and Facebook's throne is Snap. 49 more words

Washington DC

How to Create a Facebook Ad That Works With WhatsApp Business

In this article, you'll discover how to set up a WhatsApp Business account and use Facebook ads to let WhatsApp users call or message your customer support team with a single click. 43 more words

Washington DC

Moen Consolidates Its Social Stack – And Creates A Unified Ads Manager

“We used seven-plus tools to facilitate our social media program and I always say 'use' is a very strong word because we certainly weren't leveraging all those tools,” said Brittany Neish, senior social strategist for kitchen and bathroom fixture manufacturer Moen. 33 more words

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Teen Stream: Five Gen Y'ers give us the inside dope on the way they use smartphones

Do you notice ads when you're on the phone? And if you do, do you click on them? I always notice the ads on my phone, while I'm online, using social media. 58 more words

Washington DC

Rihanna Shames Snapchat for Offensive Ad

First Kylie Jenner, now Rihanna is the reason for Snapchat losing a huge amount of market capitalization. Responding to an ad for a mobile game which presented users with the option to “Slap Rihanna” or “Punch Chris Brown”, Rihanna rightfully shamed and called out the social media company. 25 more words