Tags » Value Innovation

Blue Ocean - Value Innovation 2/2

Now that we understand Red Oceans, it is time to define and explore Blue Oceans.

As Per Wiki, Blue ocean strategy refers to the creation by a company of a new, uncontested market space that makes competitors irrelevant and that creates new consumer value often while decreasing costs. 652 more words

Blue Ocean Strategy

Value innovation in the Blue Oceans

Companies have to create value innovations that would even put Christopher Columbus’s discovery to shame.

“Value innovation is a key principle of “blue ocean strategy,” a business approach that focuses on creating new market spaces instead of fighting competitors existing market share.” Value innovation is considered as a cornerstone in the blue ocean strategy. 465 more words

W Chan Kim & Renée Mauborgne: Blue Ocean Strategy

So here are your primary strategic choices:

  • Exploit an existing market and beat your competition
    – or –
  • Find a whole new market where there is no competition…
  • 670 more words
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