Case Solution & Analysis for Value Innovation By Chobani by Arpita Agnihotri, Saurabh Bhattacharya.
Complete Case details are given below :
Case Name : Value Innovation By Chobani… 149 more words
I see lot of similarities in thought processes between Blue Ocean Strategy and Design-Thinking. Blue Ocean Strategy is a good reference book, and if we can integrate thought process of BOS with Design-Thinking tools, we may have a holistic solution. 670 more words
Blue Ocean Strategy (BOS) put forward a new approach which talks about an environment with absolutely zero competition. Rather than competing in an existing market with your product, create a space where you enjoy hundred percent monopoly. 333 more words