Tags » Value Innovation

Value innovation in the Blue Oceans

Companies have to create value innovations that would even put Christopher Columbus’s discovery to shame.

“Value innovation is a key principle of “blue ocean strategy,” a business approach that focuses on creating new market spaces instead of fighting competitors existing market share.” Value innovation is considered as a cornerstone in the blue ocean strategy. 465 more words

W Chan Kim & Renée Mauborgne: Blue Ocean Strategy

So here are your primary strategic choices:

  • Exploit an existing market and beat your competition
    – or –
  • Find a whole new market where there is no competition…
  • 670 more words
Management Thinkers

Value Innovation By Chobani Case Solution

Case Solution & Analysis for Value Innovation By Chobani by Arpita Agnihotri, Saurabh Bhattacharya.

Complete Case details are given below :

Case Name :      Value Innovation By Chobani… 149 more words

General Management