Tags » Value Innovation

OYO Rooms- an Indian example of “Blue Ocean Strategy” execution?

Blue Ocean Strategy (BOS) put forward a new approach which talks about an environment with absolutely zero competition. Rather than competing in an existing market with your product, create a space where you enjoy hundred percent monopoly. 333 more words

Marketing

Value innovation - identifying unexploited areas

How to make a fortune while disrupting someone else’s industry? Kent Thorén, KTH, one of the teachers of the course Business Creation was yesterday leading a seminar on value innovation. 90 more words

Business Creation