Tags » VCU Advertising

47/49: Reflect. Looking Back..

Two more posts left but as soon as we were given the directive, reflect, in my head I immediately went back to all my old posts and reflecting on all the fun I’ve had with this class thus far. 139 more words

VCU advertising alum helps local community one ride at a time

Going green is an initiative that some transportation services are switching over to. However, bioRide is one transportation service that is taking a new approach in contributing to the green community. 45 more words


Interview questions made easy

There are only three real job interview questions:

1. Can you do the job?

2. Will you love the job?

3. Can we tolerate working with you? 106 more words

Scott Sherman

The Power of an Artful Pitch

On day as we both pushed our young daughters on the swings in a neighborhook park, Raymond McKinney (a CD at The Martin Agency) told me “Good work that is presented like shit… is shit.” Luckily our daughters were both too young to pick up on the colorful language that gave flavor to that GREAT advice. 197 more words

Scott Sherman

Typography Syllabus

This is a syllabus I wrote and designed for a class on Typography that two friends and I are taking this semester at VCU.


Help Wanted: VCU Advertising

VCU is looking for two full-time, undergraduate ad faculty with hire dates in August 09.

One position for someone to teach strategic aspects of the business (account management, account planning, media planning). 178 more words

Scott Sherman

The new VCU Advertising program

In the Fall ’08 semester, VCU ad majors will no longer take courses like Art Direction, Copywriting, Account Management, and Ad Campaigns. Instead they will be required to take courses called Touch, Empathy, Awareness, and Curiousness. 364 more words

Scott Sherman