A survey conducted by the IMEX Group and QuickMobile in 2014 showed that 60% of planners had used a mobile app for a show at least once in the last two years. 54 more words
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Over two-thirds of Americans own a smartphone. A study by Kleiner Perkins Caufield and Byers found that the average user checks their phone nearer to 150 times per day. 51 more words
“Beacons have received an increasing level of hype and coverage in the last couple of years for the way in which they can help to push information to users, with the added ability to create indoor navigation by using multiple beacons within a given area,” writes Adam Parry of Event Industry News. 38 more words
New beacon technology brings affordable, practical tools to event analytics, helping managers organise booths and stages, set prices, and measure success.
Events are much more than just a series of booths or networking opportunities. 28 more words